5 Best Email Marketing Software for Startups

5 Best Email Marketing Software for Startups

Even with the buzz of instant messaging and social media alerts, there’s a timeless contender that keeps proving its worth for startups: email marketing.

It’s like a classic business book that retains its relevance, even as newer titles emerge and fade.

Yet, with a plethora of tools vying for the title of “The Ultimate Email Marketing Software,” how does a startup decide which is the true heavyweight?

If you’re on the hunt for the best email marketing solution for your thriving startup business, you’ve come to the right place.

In this post, we explore the top 5 email marketing software that are not just efficient but tailor-made for the unique challenges and aspirations of startups.

By the time you’re done with this article, you’ll have a clear roadmap to select the ideal email marketing tool for your business journey.

Let’s dive in.

Top 5 Email Marketing Software for Startups

1. Moosend

Moosend - Email Marketing Tool for Small Businesses

In a market saturated with tools, Moosend stands out by making advanced email marketing easy for all businesses of all sizes, ensuring you remain ahead of the curve in your email marketing efforts.

The platform has rapidly gained traction in the digital marketing world, particularly among startups, because of its user-friendly interface, robust features, and affordable pricing structure.

From its easy-to-use email editor to advanced automation workflows and detailed segmentation options, Moosend serves as an all-inclusive platform for email marketing and campaign management needs.

Moosend: Key Features

  • Intuitive Drag-and-Drop Editor: Moosend offers a straightforward and quick email editor that allows even those without any design experience to create professional-looking emails.
  • Advanced Automation: With Moosend’s automation workflows, you can set up trigger-based campaigns with ease. This means you can send targeted emails based on subscriber behavior, such as cart abandonment, clicks, or website visits.
  • Segmentation: The platform allows for detailed segmentation of email lists. This ensures that your emails are tailored to specific subscriber groups, enhancing the relevance of each communication and increasing engagement.
  • Analytics and Reporting: Moosend provides in-depth analytics, giving you detailed insights into open rates, click-through rates, and other important metrics.
  • Integrations: Moosend easily integrates with numerous third-party applications, like CRM systems, eCommerce platforms, and other marketing tools, allowing for a seamless flow of data and improved marketing efficiency.

Why Moosend is a Top Email Marketing Choice for Startups

1. Affordability: Moosend offers competitive pricing, with plans starting at just $9/mo. This is particularly appealing to startups that are often budget-conscious.

2. Scalability: As startups grow, their email marketing needs evolve. Moosend’s platform scales seamlessly, accommodating increasing subscriber counts and more complex campaign requirements.

3. Ease of Use: The platform’s user-friendly design reduces the learning curve, allowing startups to hit the ground running without investing significant time in training.

4. Support and Resources: Moosend provides excellent customer support and a wealth of resources, including tutorials, webinars, and blog posts, ensuring that startups can maximize the potential of their email marketing efforts.

Moosend: Pricing Plans

Moosend Pricing Plans

Moosend doesn’t offer a free plan, but it does offer a 30-day free trial on the Pro plan. You can sign up for this Moosend trial to test out all the key features.

  • Free Trial – 30 days (No credit card required – sign up here)
  • Pro – $9/mo (500 subscribers, unlimited emails, automation workflows, landing pages & forms)
  • Enterprise – Custom

The pricing of the Pro plan will vary based on the number of subscribers in your email list. Additionally, you can save $24/year by opting for annual billing.

Sign up for a 30-day free trial of Moosend

Migrating from Mailchimp to Moosend? You can use promo code MC25 to get 25% off Moosend for the first three months. Grab this special offer now.

2. Brevo (formerly SendinBlue)


Born out of a mission to make email marketing more accessible and effective, Brevo (formerly SendinBlue) champions simplicity without compromising on power.

Its holistic approach to combining email campaigns with SMS allows you to break through the clutter and establish meaningful connections with your audience.

From crafting professional-looking emails and segmenting specific audience groups for personalized campaigns to designing intricate customer journeys, Brevo offers a wide range of tools, specifically curated for the unique requirements of startups and growing businesses.

Brevo: Key Features

  • Unified Dashboard: A one-stop location to craft, analyze, and strategize, ensuring streamlined operations and efficient time management.
  • Transactional Messaging: Beyond the standard email campaigns, Brevo’s forte lies in its real-time transactional emails, ensuring critical communications never miss a beat.
  • SMS Campaigns: A rarity in the email marketing world, Brevo’s integrated SMS campaigns provide an additional avenue for impactful reach.
  • Customizable Templates: You can leverage a variety of industry-specific templates, tailored for different audience engagements.
  • Advanced Reporting: With visual-rich reports, you can gain deeper insights, allowing for data-driven decision-making to refine your email strategies.

Why Brevo is a Top Email Marketing Choice for Startups

1. Flexible Pricing: Catering especially to startups and small businesses, Brevo’s pricing scales based on email volumes, ensuring value for money.

2. Multi-Channel Marketing: Its ability to merge email and SMS campaigns under one roof ensures startups have diverse avenues for outreach.

3. Reliable Deliverability: SendinBlue’s reputation ensures that emails don’t just get sent, but they land where they’re supposed to: the recipient’s inbox.

4. Adaptive Learning Resources: With a rich library of tutorials, webinars, and articles, startups can swiftly navigate the complex email marketing landscape.

Brevo: Pricing Plans

Brevo Pricing

What makes Brevo’s pricing model unique is that it doesn’t offer list-based pricing, as is the industry norm. Instead, the pricing is based on the number of emails you send each month.

  • Free – $0/mo (300 emails/day, drag and drop editor)
  • Starter – $25/mo (No daily sending limit, basic analytics)
  • Business – $65/mo (Advanced analytics, marketing automation)
  • Brevo Plus – Custom (Enterprise-grade security, advanced integrations)

Sign up for Brevo’s free plan

3. iContact


iContact offers a straightforward, no-nonsense approach to email marketing with its hassle-free tools that are crafted to help you design beautiful emails, automate your messages, and grow your audience.

Favored for its blend of simplicity and a rich array of features, iContact is especially suited for startups looking to engage meaningfully with their audience.

iContact: Key Features

  • Tailored Templates: iContact’s design toolkit comes loaded with templates specifically geared towards diverse industries, making branding a breeze.
  • Strategic Automation: Beyond mere scheduling, iContact’s automation brings strategy into the mix. Automated campaigns feel personal, tapping into the user’s journey seamlessly.
  • Engagement Tracking: Not just numbers, iContact offers insights. Dive deep into what keeps the audience hooked, and what might need a revisit.
  • Team Collaboration Tools: iContact shines in its ability to let teams collaborate. From draft reviews to strategy tweaks, it’s a collective effort.
  • Interactive Landing Pages: Stand out from the crowd with iContact’s interactive landing pages. Create experiences, not just touchpoints.

Why iContact is a Top Email Marketing Choice for Startups

1. Budget-Aware: Startups don’t always have deep pockets. iContact gets that, offering affordable plans that pack a punch in terms of value.

2. Scalability with Simplicity: As startups grow, iContact grows with them—without complicating things. The journey from 100 to 100,000 subscribers remains intuitive.

3. Community Building Features: Engage, nurture, and grow your community. iContact provides tools to make subscribers feel like they’re part of a journey.

iContact: Pricing Plans

iContact Pricing Plans

iContact’s free plan allows you to test out all the key features within the platform before you decide to invest in the tool. If you want maximum value out of this software, you’d have to opt for a higher-tiered plan.

  • Test – $0/mo (250 contacts)
  • Launch – $14/mo (750 contacts)
  • Grow – $36/mo (2,500 contacts)
  • Expand – $65/mo (5,000 contacts)
  • Advanced – $95/mo (10,000 contacts)
  • Advanced+ – $199/mo (25,000 contacts)
  • Pro – Custom (25,000+ contacts)

Sign up for iContact’s free plan

4. Omnisend

Omnisend - Email Marketing Services for Small Businesses

Omnisend is an advanced email marketing and marketing automation platform designed specifically for eCommerce businesses.

Unlike traditional email marketing tools, Omnisend focuses on combining various marketing channels such as email, SMS, and push notifications into a unified platform, providing eCommerce startups a powerful yet intuitive environment to grow their online presence and sales.

Omnisend: Key Features

  • Multichannel Marketing: Beyond just email, Omnisend supports SMS, push notifications, and more, allowing businesses to reach customers wherever they are.
  • Advanced Segmentation: Omnisend provides the tools for brands to segment their audience based on shopping behavior, campaign engagement, and other crucial metrics, ensuring highly targeted campaigns.
  • Visual Automation Editor: Building complex workflows is easy and intuitive with Omnisend’s drag-and-drop automation editor.
  • eCommerce Integrations: Omnisend seamlessly integrates with popular e-commerce platforms like Shopify, WooCommerce, and Magento, ensuring data synchronization and more personalized marketing.
  • Interactive Forms and Landing Pages: Capture more leads and subscriber details with Omnisend’s customizable forms and landing pages that can be embedded or standalone.

Why Omnisend is a Top Email Marketing Choice for Startups

1. Budget-Friendly Options: Understanding the budget constraints of startups, Omnisend offers flexible pricing, ensuring startups get premium features without straining their finances.

2. Quick Onboarding and Learning Curve: Omnisend’s intuitive design ensures that startups can hit the ground running without slogging through extensive tutorials.

3. Support and Resources: With a rich library of resources and a responsive support team, startups can be assured of timely assistance and guidance, making their marketing journey smoother.

4. eCommerce-Focused: Unlike generic platforms, every feature in Omnisend has been designed keeping eCommerce requirements at the forefront, ensuring maximum relevance and impact.

Omnisend: Pricing Plans

Omnisend Pricing Plans

Omnisend offers a free plan that supports up to 250 contacts and 500 emails per month. The Standard and Pro prices vary based on the number of subscribers in your email list.

  • Free – $0/mo (250 contacts, 500 emails/mo, 50 SMS alerts, 60 web push notifications)
  • Standard – Starts at $16/mo (500 contacts, 6000 emails/mo, 60 SMS alerts, unlimited web push notifications)
  • Pro – Starts at $59/mo (2500 contacts, unlimited emails, 3933 SMS alerts, unlimited web push notifications)

Sign up for Omnisend’s free plan

5. ConvertKit


ConvertKit is an email marketing platform specifically tailored for online creators, including bloggers, podcasters, and other digital entrepreneurs.

Recognized for its simplicity combined with powerful features, ConvertKit aims to bridge the gap between ambitious marketing goals and hands-on, actionable tools for startups and individual creators.

ConvertKit: Key Features

  • Visual Automations: ConvertKit offers a visual automation builder that allows startups to create and view their email sequences, making the nurturing process more intuitive and efficient.
  • Customizable Forms and Landing Pages: Catered for creators, ConvertKit provides easy-to-use tools to build attractive landing pages and forms, capturing more leads and growing the subscriber base.
  • Segmentation and Tagging: With detailed segmentation and tagging, you can send highly personalized content that resonates with different portions of your audience.
  • Integrations with Top Tools: ConvertKit seamlessly connects with popular platforms and tools that creators and entrepreneurs frequently use, like WordPress, Shopify, WooCommerce, Typeform, and more.
  • Creator-Friendly Email Templates: ConvertKit’s email templates are designed with creators in mind, ensuring messages are not only functional but aesthetically in line with a personal brand.

Why ConvertKit is a Top Email Marketing Choice for Startups

1. Tailored for Growth: ConvertKit focuses on tools that directly assist in list growth, such as attractive opt-in forms and landing pages. For startups, this means having a tool that supports their primary goal: growth.

2. Focused on Creators: Unlike one-size-fits-all platforms, ConvertKit specifically caters to the unique challenges and aspirations of online entrepreneurs, ensuring tools and features align with their goals.

3. User-Centric Design: Recognizing that many startups and individual creators aren’t tech experts, ConvertKit’s interface is designed to be intuitive and user-friendly, minimizing the learning curve.

4. Supportive Community and Resources: Beyond just tools, ConvertKit has built a community of creators. Their resources, webinars, and tutorials are not generic but tailored to address the specific needs and challenges of startups and online entrepreneurs.

ConvertKit: Pricing Plans

ConvertKit Pricing

ConvertKit’s free plan provides you access to basic features while supporting 1000 subscribers. For more advanced features like visual automation builder and detailed reporting, you’ll need to upgrade to a higher-tiered plan.

  • Free – $0/mo (1000 subscribers, basic features)
  • Creator – Starts at $9/mo (300 subscribers; advanced features such as automated email sequences and third-party integrations)
  • Creator Pro – Starts at $25/mo (300 subscribers; everything in Creator plan + premium features such as subscriber scoring and advanced reporting)

The pricing of Creator and Creator Pro varies based on the number of subscribers in your email list.

Sign up for ConvertKit’s free plan

Bonus: SendFox


SendFox is a relative newcomer in the email marketing software space. It’s an AppSumo Original product that’s specifically crafted to cater to the needs of bloggers, podcasters, and other creative content creators.

Because of the affordability of its lifetime plan, SendFox is a good starting point for startups that are looking for a budget-friendly email marketing tool that offers all the essential features.

SendFox: Pricing Plans

SendFox’s free plan supports up to 1000 subscribers and gives you access to basic features. SendFox’s lifetime plan at AppSumo allows you to send unlimited emails to 5000 subscribers and provides access to advanced features such as automations, smart pages, and forms.

  • Free – $0/mo (1000 subscribers, throttled sends per month)
  • Lifetime plan – $49 (5000 subscribers, unlimited sends, automations, smart pages, and forms)

To remove the SendFox branding from your emails and optimize sending deliverability, you’ll need to opt for the Empire add-on plan which is priced at $18/mo.

Get lifetime access to SendFox for just $49

Related: SendFox Review: The Best Email Marketing Tool for Content Creators

Final Thoughts on Best Email Marketing Software for Startups

Diving into the huge pool of email marketing tools can be a bit overwhelming, especially when your startup’s messaging game depends on what you pick.

In this guide, we’ve distilled the market down to five standout platforms: Moosend, Brevo, Omnisend, ConvertKit, and iContact. Each offers a unique blend of features tailored to address the nuanced needs of startups and growing businesses.

Whether you’re drawn to the user-friendliness of Moosend, the innovative pricing structure of Brevo, the eCommerce mastery of Omnisend, the creator-centric approach of ConvertKit, or the reliability of iContact, remember that the best software is the one that aligns most closely with your startup’s goals and vision.

Choose a platform that not only meets your current requirements but can also grow and adapt with you.

Editor’s Note: This article was first published on October 1, 2023 and has been updated regularly since then for relevance and comprehensiveness. 

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Sandeep Mallya
Sandeep Mallya is the Founder & CEO of Startup Cafe Digital, an award-winning digital marketing agency in Bangalore, India. He is an active member of the startup community, having worked with several early-stage startups and accelerators. 99signals is Sandeep's online marketing blog. The blog currently features 200+ in-depth articles, how-to guides, and hacks on a wide range of online marketing topics such as SEO, social media marketing, content marketing, blogging, and more.


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