Comments on: 5 Steps to Optimize Your Landing Pages for High Conversion

By: Ashley J Kimler

Ashley J Kimler — Sun, 03 Nov 2019 19:57:14 +0000

In reply to Kevin Petersen. I'm glad I could provide value, Kevin! Thanks :)

By: Ashley J Kimler

Ashley J Kimler — Sun, 03 Nov 2019 19:56:22 +0000

In reply to Rana. Hey Rana, excellent question! If you were selling 100+ products, I think it would be excessive to have 100+ sales pages directing readers to your products. However, using this tactic, I've seen stores successfully send website visitors to a handful of their core products and/or to target category pages.

By: Kevin Petersen

Kevin Petersen — Sat, 02 Nov 2019 07:39:30 +0000

Wonderfully explained, thanks

By: Rana

Rana — Sun, 28 Jul 2019 18:11:27 +0000

Thanks for the thoughtful feedback. So, when you mention a sales page delivering the customer to a product page, does this tactic seem to work for an online store selling 100+ products, or just those selling a couple items? This is an idea I haven’t given much thought to, but you have my wheels turning.

By: Ashley

Ashley — Sun, 08 Jul 2018 20:03:08 +0000

In reply to Zubida. Ah, yes Zubida! This is crucial. When people don't have too many choices, it's easier to guide them to the next step. Thanks for the reminder.

By: Zubida

Zubida — Wed, 04 Jul 2018 12:44:40 +0000

Nice to read your article. In addition, one of the best landing page best practice is minimizing the number of actions on the landing page. By removing extra form fields, navigation elements or other unnecessary functionality we can lead more traffic and more conversions. We would be surprised to see that a simple design with white space can make a site more user friendly.

By: Top 25 Digital Marketing Articles – Week of 03/09/18 | UpCity

Top 25 Digital Marketing Articles – Week of 03/09/18 | UpCity — Mon, 12 Mar 2018 15:13:33 +0000

[…] menu and including an Email subscription form can optimize landing pages for high Conversions, from Ashley Kimler’s […]

By: Ashley Kimler

Ashley Kimler — Wed, 07 Mar 2018 17:17:12 +0000

Corey, Thanks for the thoughtful feedback. So, when you mention a sales page delivering the customer to a product page, does this tactic seem to work for an online store selling 100+ products, or just those selling a couple items? This is an idea I haven’t given much thought to, but you have my wheels turning.

-Ashley

By: Corey Zieman

Corey Zieman — Sat, 03 Mar 2018 17:37:46 +0000

There is a huge huge difference between having what a lot of people would consider a “standard” eCommerce product page and a landing page to take your visitors to.

I have found you can increase the return from your top products by 2-300% by sending them to an actual sales page first even, and then onto a product page you can actually checkout from so that you can get all relevant information from so I agree with your assessment on #3 COMPLETELY.

Videos, good copy, and highly detailed specs can go a long long way here.

Corey Z.
Guaranteed PPC