Comments on: 7 Marketing Lessons I Learned from “Hooked” by Nir Eyal https://www.99signals.com/marketing-lessons-hooked-nir-eyal/ Sandeep Mallya's SEO and Marketing Blog Mon, 01 Apr 2024 04:03:26 +0000 hourly 1 https://wordpress.org/?v=6.5.2 By: Ivan https://www.99signals.com/marketing-lessons-hooked-nir-eyal/#comment-175899 Sun, 27 Feb 2022 01:05:55 +0000 https://www.99signals.com/?p=19714#comment-175899 In addition, to the ones I give, ones you figure out what will make them hook, you have to make sure that your product is really irresistible to them. The more engaging your product is, the less likely people are to be able to resist it. You should also give an experience so pleasurable that users can’t help but keep coming back for more.

]]> By: Ivan https://www.99signals.com/marketing-lessons-hooked-nir-eyal/#comment-174239 Sun, 20 Feb 2022 09:22:36 +0000 https://www.99signals.com/?p=19714#comment-174239 Here are my take:

1. To create a hook, you must first understand how users are currently satisfying their needs.
2. It’s important to identify the user’s pain point and craft an experience that alleviates it.
3. Users must see value in your product from the get-go in order to form a habit.
4. To keep users coming back, you must regularly update your product with new features and content.
5. Games and other addictive products use hooks to exploit our psychological vulnerabilities.
6. Social media platforms use hooks to keep us engaged for hours on end.
7. In order to create a successful hook, you need to identify the user’s dopamine loop.

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