Neil Patel’s Ubersuggest is good if you’re looking for a budget-friendly SEO tool that provides basic SEO data. I did a comparison between Ubersuggest and Semrush in this post, and honestly, Ubersuggest doesn’t quite reach the same level as Semrush or even Ahrefs. So, while it’s a great affordable option, it’s not in the same league as the big players.

Semrush, Ahrefs, and SpyFu all offer paid subscriptions that will give you excellent data on traffic and keywords of your site’s competition while also giving you deep insight into which SEO keywords work for your site.

Moz provides an excellent free suite of tools to help people with link-building campaigns and tasks related to SEO, at no cost. If you plan on investing a lot of time in SEO or if paying for SEM services is outside your budget, I would recommend Semrush because they have the widest range of features.

That being said, one that was left out that should be considered – even though it just provides raw data is Data For SEO. Yes, it says SEO, but it does both paid and organic. It won’t provide any backlink information on the SEO side, that’s just not their thing, but if you are looking for keyword data, you won’t find anything that is as extensive at the price point. Data For SEO charges per query not with monthly packages and the rates are ridiculously competitive.

Great article. I prefer Semrush to any other software. Actually, I am so used to Semrush that I just do not like to use anything else. At first it may seem a bit complicated as it shows a lot of gathered information but then you realize that all data the software gives you is clear and easy to understand. Without any doubt, Semrush is no.1 for me.

Cheers
Arthur