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13 Best Content Marketing Podcasts to Listen to Now

Sandeep Mallya — Sat, 06 Apr 2024 04:42:17 +0000

With each passing year, content marketing is evolving and becoming more sophisticated. As a marketer, if you don’t keep up with the latest and hottest trends in content marketing, you may be left behind.

Podcasts are a great way to keep yourself informed about the most popular content marketing trends, tools, and tactics.

One of my favorite things about podcasts is that you can subscribe to them and listen to the episodes on your own time.

But here’s the catch: There are too many podcasts to choose from.

With so many marketing podcasts vying for your attention, you may be wondering which ones devote the most time to content marketing. Which podcasts are worth checking out? Which podcasts provide the most value in terms of deconstructing content marketing ideas?

If you have these questions, you’ve come to the right place.

This list featuring the best content marketing podcasts will help you streamline your content marketing efforts and motivate you to come up with creative ideas to take your business to the next level.

Here are the 13 best content marketing podcasts I’d recommend to seasoned as well as new content marketers.

13 Best Content Marketing Podcasts

1. This Old Marketing

Hosts: Joe Pulizzi and Robert Rose

Content Marketing Institute (CMI) is the top online authority when it comes to content marketing. So it makes sense to feature CMI’s podcast, This Old Marketing, at #1 on our list.

Hosted by Joe Pulizzi and Robert Rose, two of the leading experts in the content marketing space, the podcast covers the latest trends and headlines in the content marketing industry.

Each episode also features rants and raves from Pulizzi and Rose on some of the breaking news stories in the marketing and business world. Thus, one of their recent episodes featured the hosts sharing their views on the intriguing GameStop short squeeze situation.

This Old Marketing is as informative as it’s entertaining. It’s also a great podcast to stay up-to-date with the latest news in the digital marketing space.

Launched in 2013, the show went on a brief hiatus in late 2017 before returning in 2019. Since then, Pulizzi and Rose have worked actively to inform everyone that the podcast is back. Let’s make their job easier by placing their brilliant podcast firmly at the top of our list of best content marketing podcasts.

Listen on: Apple Podcasts | Spotify

Recommended Episodes

2. Online Marketing Made Easy

Host: Amy Porterfield

Amy Porterfield has helped more than 250,000 online entrepreneurs with her best-selling marketing courses, thriving social media channels, and her top-rated business podcast, Online Marketing Made Easy.

The podcast covers everything from content marketing and social media marketing topics to conversion optimization and marketing automation.

Porterfield also invites successful entrepreneurs and industry experts to her show to share their process and strategy. Past guests on the podcast have included Pat Flynn from Smart Passive Income, online advertising expert Rick Mulready, John Lee Dumas from Entrepreneurs on Fire, and several others.

Listen on: Apple Podcasts | Spotify

Recommend Episodes

3. Content Inc.

Host: Joe Pulizzi

In addition to co-hosting This Old Marketing with Robert Rose, Joe Pulizzi also hosts a weekly podcast called Content Inc.

Pulizzi is known as the “Godfather of Content Marketing” and rightly so. Having founded Content Marketing Institute in 2007, Pulizzi has long believed that businesses can achieve sustainable growth not by creating and selling more products, but by building an audience with remarkable content.

As such, Content Inc. is aimed at entrepreneurs who are seeking creative content marketing ideas to build an audience for their business. Each episode contains one inspirational idea that has the potential to change your business.

Unlike the long-form format his other podcast follows, Content Inc. features short-form podcast episodes, with most episodes lasting less than 5 minutes. But don’t let the short length of the episodes fool you. Pulizzi ensures you leave each episode with takeaways you can apply to your business.

Listen on: Apple Podcasts | Spotify

Recommended Episodes

4. Everyone Hates Marketers

Host: Louis Grenier

Louis Grenier’s contrarian marketing podcast, Everyone Hates Marketers, is easily one of the most popular marketing podcasts on this list.

Case in point: It reached over a million downloads in less than 4 years.

With over ten years of experience in marketing, Grenier started his podcast to share actionable marketing tips for people who were tired of shady and in-your-face marketing tactics.

Grenier explores a variety of marketing topics on his podcast, including content marketing. In one of his recent episodes, he invited Benji Hyam, co-founder of Grow and Convert, to deconstruct how he creates high-quality content that converts.

Listen on: Apple Podcasts | Spotify

Recommended Episodes

5. Social Pros Podcast

Hosts: Jay Baer and Adam Brown

Social media and content marketing should always work together to achieve greater results. SocialPros is the best podcast to tune in to for improving your content marketing performance through effective social media strategies.

Hosted by social media marketing stalwarts, Jay Baer (Convince & Convert) and Adam Brown (Salesforce), the podcast features interviews from leading social media strategists who share how their companies are using social media to engage with their audience. Recent guests have included Rick Wion from Kellogg’s, Zachary Lones from Walmart, and Anna Gonzalez from Google Developer Studio.

Baer and Brown also discuss, dissect, or debunk the latest trends and ideas in the social media industry. A must-listen podcast for anyone who wants to level up their social media marketing skills.

Listen on: Apple Podcasts | Spotify

Recommended Episodes

6. Social Savvy Podcast

Host: Andrea Jones

The Savvy Social Podcast is yet another podcast on this list that illustrates the importance of aligning your content marketing and social media efforts.

Hosted by social media strategist Andrea Jones, the podcast features interviews with leading industry professionals who share their expertise and strategies to help listeners get better results from social media.

Tune in to this podcast to learn effective techniques to integrate social media with your content marketing strategy.

Listen on: Apple Podcasts | Spotify

Recommended Episodes

7. Storytelling Secrets

Host: Jules Dan

Storytelling is an important component of your content marketing strategy. When done the right way, it makes you more relatable and helps you build deeper connections with your audience. Jules Dan’s podcast Storytelling Secrets deep dives into the storytelling aspect of content marketing.

In the podcast, Dan explains how you can use the power of storytelling to instantly connect with your audience. You’ll also hear from industry experts who are currently crafting compelling stories that persuade and influence others to take action.

Listen on: Apple Podcasts | Spotify

Side note: I was thrilled to be a guest on his podcast back in April 2020 where we discussed the importance of storytelling in affiliate marketing. I also shared a few actionable tips for people who want to dabble with affiliate marketing and start a side hustle. Give it a listen here.

Recommended Episodes

8. The GaryVee Audio Experience

Host: Gary Vaynerchuk

Gary Vaynerchuk can rant and rave for 10 minutes on any marketing topic and turn it into an interesting podcast episode. And that’s exactly how some of the episodes feel.

All jokes aside, Gary Vaynerchuk’s podcast has consistently ranked among the best business podcasts ever since he started the show. It includes a mix of original content and clips from his #AskGaryVee show on YouTube, his keynote speeches, and fireside chats.

Although Gary Vee covers a wide range of marketing and entrepreneurial topics, he knows the importance of content marketing in the grand scheme of things. As such, many of his episodes revolve around the topics of storytelling, content creation, and content distribution. In one of his recent episodes, he shared tips on adding context to your story while building a brand and how to make content for multiple platforms at the same time.

He also occasionally interviews entrepreneurs, authors, and marketing experts on his podcast. Seth Godin, Pat Flynn, Tim Ferriss, and Tony Robbins have all been guests on his show in the past.

Listen on: Apple Podcasts | Spotify

Recommended Episodes

9. Marketing School

Hosts: Neil Patel and Eric Siu

Neil Patel and Eric Siu combine their marketing expertise to host this highly popular podcast. As you may have guessed, the podcast covers a wide variety of online marketing topics, including content marketing.

Since launching the podcast in 2016, Patel and Siu have committed to releasing a new episode daily. At the time of writing this post, Marketing School has close to 1,700 episodes. The podcast has a dedicated website, where you can find time-stamped show notes for each episode.

Since most episodes are only 5-7 minutes long, you can binge-listen to them and emerge with some truly amazing insights on growing your online business.

Occasionally, the hosts digress from the short-form format of their podcast to invite guests and industry experts who reveal their key marketing hacks and strategies.

Listen on: Apple Podcasts | Spotify

Top 3 Episodes

10. ProBlogger Podcast

Host: Darren Rowse

If there’s one thing Darren Rowse knows, it’s to churn out compelling content for bloggers on a consistent basis. Whether it’s through in-depth blog posts or insightful podcast episodes, Rowse always makes sure you leave with actionable tips to level up your blog.

Because of his commitment to helping other bloggers, his two blogs, ProBlogger and Digital Photography School, are massively popular and are read by over 5 million readers around the world.

Rowse’s podcast is designed to help you build a better blog and explore a variety of income streams to sustain your blogging efforts. His show features a mix of teaching, case studies, and challenges to help bloggers generate an audience and develop a deeper engagement with their readers.

Rowse also invites other bloggers from different industries to share their success stories and strategies.

Listen on: Apple Podcasts | Spotify

Recommended Episodes

11. Content and Conversation

Host: Ross Hudgens

Content and Conversation is a podcast by Siege Media, an SEO-focused content marketing agency based in San Diego.

Hosted by Siege Media founder Ross Hudgens, Content and Conversation is a relatively new podcast and most of its episodes revolve around integrating content marketing with SEO. As such, one of their recent episodes featured an all-star guest list of SEO experts, including Rand Fishkin and Cyrus Shepherd, to share their SEO predictions for 2021.

If you’d like to learn techniques to combine SEO and content marketing effectively, this podcast is a must-listen.

Listen on: Apple Podcasts

Recommended Episodes

12. The Long Game

Hosts: Alex Birkett, Allie Decker, and David Khim

The Long Game podcast is a unique spin on content marketing.

Hosted by Alex Birkett, Allie Decker, and David Khim, the team conducts long-form interviews with practitioners in the content marketing field. The conversations range widely, from freelance writing to building content teams to conversion optimization and more.

At the heart of the interviews is the goal to learn about the underlying mental models, frameworks, and principles that drive the guest’s thinking. In this way, it goes slightly deeper than the tactics of today and tries to tease out “the long game” of the experts.

They also periodically do “kitchen side” episodes where the hosts debate among themselves different ideas in the content marketing world. A recent example is the question “what should a content marketer be goaled on.”

Listen on: Apple Podcasts | Spotify

Recommended Episodes

13. Marketing Mantra

Host: Sandeep Mallya

The final entry on our list is Marketing Mantra — a podcast I launched in mid-2018 with an aim to deconstruct marketing strategies and tactics that helped me grow my blog and marketing agency.

Like most podcasts on this list, I cover marketing topics in general, including content marketing. Since content marketing played a huge role in the growth of my blog as well as my digital marketing agency, many of the topics covered on this podcast revolve around content marketing hacks.

Occasionally, I invite experts and successful bloggers to share their lessons and strategies with my listeners, so they can put these insights into action. Matthew Woodward, Craig Campbell, Alexandra Tachalova, John Wall, Vlad Calus, and Daniel Daines-Hutt have all been guests on the show in the past.

Listen on: Apple Podcasts | Spotify

Recommended Episodes

Final Thoughts on Content Marketing Podcasts

That wraps up my list of best content marketing podcasts. It’s time now for you to fire up your favorite podcast app, subscribe to these 13 podcasts, and listen to them whenever you find the time. It’ll be time well spent as these podcasts will help you craft a solid content marketing strategy that educates and inspires your audience.

Did I miss out on your favorite content marketing podcast? Please let me know in the comments section below. If you’d like more podcast recommendations, check out these lists as well:

If you found this article useful, please share it on Twitter using the link below:

13 Best Content Marketing Podcasts to Listen to Now Click to Tweet

Editor’s Note: This article was first published on March 16, 2021 and has been updated regularly since then for relevance and comprehensiveness.

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15 Best Marketing YouTube Channels (That Are Worth Subscribing To)

Sandeep Mallya — Sat, 06 Apr 2024 04:38:21 +0000

YouTube is a great place where both new and experienced marketers can learn new ideas and tactics to get traction for their business.

Marketing beginners can learn everything they need to know about different facets of digital marketing, SEO, content marketing, analytics, and more.

Similarly, marketing veterans can get up to speed with the latest trends in the rapidly changing marketing landscape and learn better and smarter ways to create and sustain growth for their business.

YouTube has no shortage of exceptional marketing content. With so many marketing YouTube channels to consider, figuring out which ones to follow is tough.

This post is an attempt to separate the wheat from the chaff. The list below features 15 of the best marketing YouTube channels you should follow, along with a few honorable mentions at the end.

In addition to the description of the specific YouTube channel, you’ll also find the most popular video on the channel (based on total view count) and my three favorite videos from the channel to help you get started.

Side note: This list will specifically touch upon the marketing content uploaded by these creators. If you’d like to subscribe to YouTube channels that specifically cater to entrepreneurs, please refer to this list of best YouTube channels for entrepreneurs.

Top 15 Marketing YouTube Channels

1. Pat Flynn

Pat Flynn is one of the most respected and well-known digital marketers in the world. His blog Smart Passive Income is widely popular amongst marketers and is an inspiration to anyone who’d like to make passive income online. His weekly podcast of the same name is one of the most popular marketing podcasts with over 60 million downloads.

Since launching his blog-based business in 2008, Pat Flynn has generated over $6 million in earnings through various income streams: affiliate marketing, digital products, online courses, books, advertising, and more.

Pat Flynn’s YouTube channel is an extension of his blog and podcast where he shares a wide array of techniques and strategies to generate passive income online and grow your online business. He also shares his thoughts on trending marketing topics and occasionally shares productivity hacks.

If you’d like to learn the nitty-gritty of running a successful blog, this marketing YouTube channel is a must-follow.

Subscribers: 430,000+
Most Popular Video: How to Start a Podcast (Complete Tutorial)

Subscribe to Pat Flynn’s YouTube Channel

My 3 Favorite Pat Flynn Videos

2. Ahrefs

Ahrefs’ YouTube channel features a treasure trove of helpful content for SEOs and online marketers alike.

Not surprising considering Ahrefs is one of the best SEO tools on the market. My personal favorite is Semrush, but Ahrefs is a close second.

Most SEO tools have their own YouTube channel. What differentiates Ahrefs’ YouTube channel from others is the consistent stream of helpful tutorials on SEO topics like keyword research, link building, technical SEO, and everything that’s trending in the world of SEO today.

It’s because of this commitment to consistency that Ahrefs’ YouTube channel has more views and followers than its competitors.

In addition to SEO tutorials, you’ll also find a handful of case studies from research and marketing experiments conducted by Ahrefs. For example, in their 3-part link building case study, you’ll learn how Ahrefs created an SEO statistics blog post and the exact link building technique they used to build backlinks to that post.

If you’d like to learn how to grow your organic traffic, Ahrefs’ marketing YouTube channel should definitely be on your radar.

Subscribers: 490,000+
Most Popular Video: SEO for Beginners: A Basic Tutorial for Higher Google Rankings

Subscribe to the Ahrefs YouTube Channel

My 3 Favorite Ahrefs Videos

3. Brian Dean

Brian Dean, the founder of Backlinko, is one of the most respected figures in SEO. If you’re an SEO beginner, Brian Dean’s in-depth guides on SEO topics can help you get acquainted with various SEO concepts that will help you achieve higher rankings for your site.

On his channel, Dean shares actionable SEO, link building, and content marketing strategies that you can use to grow your business.

He also shares real-life examples and SEO case studies to show you the exact techniques he’s using to increase his website’s organic traffic. For example, in this link building case study, he explains how the “Guestographics” strategy helped one of his readers boost his site’s search traffic by over 900%.

Subscribers: 550,000+
Most Popular Video: How to Get More Views on YouTube

Subscribe to Brian Dean’s YouTube Channel

My 3 Favorite Brian Dean Videos

4. Noah Kagan

Noah Kagan is a serial entrepreneur who’s launched several successful SaaS companies. He’s widely known for being Chief Sumo at AppSumo, a popular online marketplace for entrepreneurs. AppSumo’s channel itself is featured later on this list, but let’s cover Noah Kagan’s channel first.

Noah’s channel focuses on marketing experiments, growth hacking techniques, productivity hacks, and occasional interviews with other entrepreneurs who are using innovative marketing techniques to fuel their business growth.

He also has a series where he deconstructs the business secrets behind successful millionaires and billionaires. Don’t miss his video on how 3 entrepreneurs are making $1,000,000+ with 0 employees.

Subscribers: 1 million+
Most Popular Video: Meet the Billionaire that Works a Normal Job

Subscribe to Noah Kagan’s YouTube Channel

My 3 Favorite Noah Kagan Videos

5. Vanessa Lau

If Instagram is your preferred channel for marketing and reaching out to your audience, Vannessa Lau’s YouTube channel has you covered.

Vanessa Lau educates her subscribers about how entrepreneurs and content creators can leverage Instagram to connect with their audience and build a loyal following. Indeed, in one of her most-watched videos, Lau shares five Instagram hacks to gain followers on the platform organically.

In addition, Lau also shares YouTube marketing tips and strategies to stand out on other popular platforms like TikTok and Snapchat.

Subscribers: 700,000+
Most Popular Video: How to Gain Instagram Followers Organically

Subscribe to Vanessa Lau’s YouTube Channel

My 3 Favorite Vanessa Lau Videos

6. Gary Vaynerchuk

If there’s a marketer who has truly achieved cult status, it’s Gary Vaynerchuk. He’s a serial entrepreneur and 5-time New York Times best-selling author. More recently, he launched his own NFT collection called VeeFriends.

GaryVee maintains an active presence on all major social channels and YouTube is no exception, where he posts videos almost on a daily basis. At the time of writing this post, there are 2,000+ videos on the channel. These videos include Q&A sessions, his documentary series DailyVee, interviews, keynote speeches, and occasional rants.

If you’re a marketer and you haven’t followed Gary Vaynerchuk on YouTube yet, you’re seriously missing out.

Subscribers: 4.3 million+
Most Popular Video: One Life, No Regrets

Subscribe to Gary Vaynerchuk’s YouTube Channel

My 3 Favorite Gary Vaynerchuk Videos

7. WPCrafter

Wondering whether a specific WordPress plugin is right for your website? Then this marketing YouTube channel is for you.

Adam Preiser’s channel WPCrafter is dedicated to deconstructing WordPress. You’ll find tutorials of popular WordPress plugins, themes, page builders, and other tools which can help you optimize your WordPress site.

Adam’s commitment to in-depth tutorials has helped him rack up over 200,000 subscribers. For a niched-down channel like WPCrafter, that’s quite an achievement and proves how you can build a loyal following by catering to a specific audience. His Elementor tutorial, for example, is perfect for anyone who’s just getting started with a complex page builder like Elementor.

Amidst the tutorials, you’ll also find occasional reviews of the latest AppSumo lifetime deals and a discussion on the changes coming to the ever-evolving WordPress ecosystem.

Subscribers: 245,000+
Most Popular Video: Elementor – WordPress Page Builder Tutorial

Subscribe to WPCrafter’s YouTube Channel

My 3 Favorite WPCrafter Videos

8. Social Media Examiner

Social Media Examiner’s YouTube channel has attracted more than 285,000 subscribers and 5 million views to date. If you are a marketer who’s seeking ideas on improving your social media marketing skills, this channel has you covered.

From marketing tutorials to interviews with leading industry experts, Michael Stelzner and team post 3-4 videos every week that feature discussions and advice on helping marketers navigate the constantly changing social media jungle.

Social Media Examiner also delves deep into advanced social media marketing strategies. In their video on advanced Facebook ad targeting, for example, advertising expert Rick Mulready shows you an advanced targeting method for expanding your cold audiences on Facebook.

Subscribers: 300,000+
Most Popular Video: LinkedIn Content Strategy: Post Ideas for Growth

Subscribe to Social Media Examiner’s YouTube Channel

My 3 Favorite Social Media Examiner Videos

9. vidIQ

If you have a new YouTube channel and don’t know where to start, vidIQ’s YouTube channel has videos you can binge to get your channel up and running.

vidIQ is a YouTube marketing tool that helps you uncover hidden metrics on every YouTube video, identify potential keywords, boost your video SEO, and more.

vidIQ’s channel focuses on helping you get more views and subscribers for your channel. You’ll find tutorials on how to use vidIQ as well as tips, tricks, and guides on how to grow your YouTube channel. If you’ve just started your YouTube channel, I’d highly recommend you watch their video on how to get your first 100 YouTube subscribers.

They also have a weekly series called “YouTube Channel Audits,” where they review different YouTube channels and offer tips and recommendations to help creators take their channel to the next level.

Subscribers: 1.75 million+
Most Popular Video: How to Get Your First 100 Subscribers on YouTube

Subscribe to the vidIQ YouTube Channel

My 3 Favorite vidIQ Videos

10. Semrush

If you’ve followed my blog long enough, then you’d know that I prefer Semrush over every other SEO tool on the market.

Semrush’s YouTube channel has enough content to teach you the basics of SEO and digital marketing, covering topics like “How to Get Backlinks to Your Site,” “How to Rank on YouTube“, and “Track SEO Metrics and Rank Faster on Google.”

In addition, the channel contains tutorials on how to use Semrush for keyword research, competitive analysis, content marketing, and more to help you rank higher in SERPs.

You can also follow Semrush Live, which is the Semrush channel for live events like webinars and online conferences.

Subscribers: 175,000+
Most Popular Video: Most Common SEO Mistakes You Don’t Wanna Make

Subscribe to Semrush’s YouTube Channel

My 3 Favorite Semrush Videos

11. Income School

Run by internet entrepreneurs Jim Harmer and Ricky Kesler, the Income School YouTube channel has been around since 2014 teaching their subscribers digital marketing, blogging, SEO, and YouTube marketing.

Subscribing to the channel will leave you with videos like “Write 4X More Blog Posts this Month,” “74 Successful Niche Site Ideas,” and “Becoming a Content Warrior.”

I like the honest, no-nonsense approach to the videos on this channel. I also like the fact that Harmer and Kesler are not afraid of sharing their views on some of the more controversial SEO tactics advocated by online marketing experts and influencers.

One of my favorite videos on the channel is their excellent rebuttal of a questionable claim made by Neil Patel on one of his videos. Harmer and Kesler wasted no time in sharing solid reasons as to why Neil Patel’s content strategy is not ideal for new bloggers and website owners.

Subscribers: 235,000+
Most Popular Video: The Complete Guide to SEO

Subscribe to the Income School YouTube Channel

My 3 Favorite Income School Videos

12. AppSumo

There was a time when the AppSumo YouTube channel only contained snapshots of the latest SaaS tools on offer at the #1 deal site for entrepreneurs. But the channel has lately evolved into an educational hub for entrepreneurs and marketers.

The information on all the new deals has now moved over to AppSumo’s second channel, AppSumo / Products. You can subscribe to this channel to be on the alert when a new tool drops at the AppSumo store.

The main AppSumo Youtube channel now exclusively features productivity hacks and marketing tips. In one of their recent videos, they discussed the best ways to level up your negotiation skills.

Subscribers: 78,000+
Most Popular Video: 10 Tips for Using Slack Like A Pro

Subscribe to AppSumo’s YouTube Channel

My 3 Favorite AppSumo Videos

13. HubSpot Marketing

HubSpot is a marketing, sales, and customer service platform that helps companies grow better. They also offer a plethora of free tools and resources to help entrepreneurs scale up their business and bolster their revenue.

Marketers, entrepreneurs, and agency owners can find a ton of value by subscribing to HubSpot’s YouTube channel. If you’re looking to level up your social media marketing skills, there’s no channel better than HubSpot. They cover everything from tips to create great Instagram ads to growth tactics for emerging platforms like Clubhouse and ChatGPT.

In addition, you’ll also get the inside scoop on the strategies and tactics HubSpot used to drive the company’s explosive growth. For example, in their video “How HubSpot Grew to 7 Million Monthly Blog Views,” Jamal Meneide from HubSpot explains how the HubSpot blog generates such an enormous amount of organic traffic and how you can replicate the same strategy for your own blog.

Subscribers: 395,000+
Most Popular Video: Why No One Knows Who Created the Bitcoin

Subscribe to HubSpot’s YouTube Channel

My 3 Favorite HubSpot Videos

14. Neil Patel

Neil Patel is one of the most polarizing figures in digital marketing. People either love him or love to hate him. But even his harshest critic won’t be able to deny the success he’s achieved in all his business endeavors.

Neil Patel has the uncanny ability to scale up any project he becomes involved in. From his marketing podcast to his hugely popular blog to his SEO tool Ubersuggest, Neil has been able to build a loyal audience.

The same is the case with his YouTube channel, which has racked up over 1 million subscribers in a short span of time.

Neil Patel covers all the broad areas of digital marketing on his channel, from content marketing to email marketing to SEO.

Subscribers: 1.20 million+
Most Popular Video: SEO for Beginners: 3 Powerful SEO Tips to Rank #1 on Google

Subscribe to Neil Patel’s YouTube Channel

My 3 Favorite Neil Patel Videos

15. Sandeep Mallya — 99signals (that’s my channel )

And coming in at #15 is my own YouTube channel (sorry for the shameless plug.)

If you’re an AppSumo customer (aka Sumoling), then you’ll find reviews and tutorials of the latest AppSumo deals that you ought to consider for your business. My reviews are in-depth and help you make an informed decision whether you should buy or skip a specific software deal.

In addition, I also post online marketing tutorials and how-to guides on the channel to help streamline your marketing efforts and grow your business.

Subscribers: 2,400+
Most Popular Video: How to Track Facebook Ads in Google Analytics [Using URL Parameters]

Subscribe to My YouTube Channel

Here are the 3 videos I’d recommend from my channel:

Honorable Mentions

With so much quality marketing content on YouTube, it was quite a task to narrow this list down to just 15 marketing YouTube channels. Which is why I’ve included this section at the end of a few more channels that are worth subscribing to.

Google Search Central – The official Google Search Central YouTube channel is a great place to find information on how to get the most out of your GSC account and improve your rankings in Google search results. The channel has over 600,000 subscribers. Click here to subscribe to Google Search Central.
MeasureSchool – If you have any questions about Google Analytics and Google Tag Manager, this channel most likely has the answers. Run by Julian Juenemann, MeasureSchool takes a data-driven approach to digital marketing. It’s the perfect channel to follow for measuring your digital marketing efforts. Click here to subscribe to MeasureSchool.
Tips With Trena – Want to learn the secrets behind growing your YouTube channel organically? Then Trena Little’s channel is right up your alley. You’ll learn how to start your YouTube channel from scratch and get results fast. Click here to subscribe to Tips with Trena.
Ranking Academy – As the name suggests, this channel focuses on teaching you how to get higher rankings and better online visibility through search engines. It’s one of the fastest growing marketing channels on YouTube with over 250,000 subscribers. Click here to subscribe to Ranking Academy.
Fast Company – Fast Company is one of the world’s leading business publications. Their YouTube channel features a ton of branding and advertising advice. For example, in one of their recent videos, they explained how the new Mountain Dew commercial featuring LeBron James was a personal branding triumph for LeBron. Click here to subscribe to Fast Company.
Moz – I was tempted to include Moz in the top 15 marketing YouTube channels, but since Rand Fishkin’s departure, the content is just not the same anymore. That’s not to say they don’t publish informative blog posts and videos every now and then. The company also has one of the best business newsletters for marketers. Rand Fishkin still makes a cameo here and there on the channel, and they are capable of churning out videos that are helpful for advanced SEO users. Click here to subscribe to Moz.

Final Thoughts

That wraps up my list of best marketing YouTube channels that are worth subscribing to. Did I miss out on your favorite channel for marketing tips? Let me know in the comments section below. Don’t forget to share the reasons as to why that specific channel is your favorite for marketing advice.

If you found this article useful, please share it on Twitter using the link below:

15 Best Marketing YouTube Channels (That Are Worth Subscribing To) Click to Tweet

Editor’s Note: This article was first published on 3 June 2021 and has been updated regularly since then for relevance and comprehensiveness.

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25+ Places You Should Be Sharing Your Content

Sandeep Mallya — Mon, 01 Apr 2024 06:05:45 +0000

So you’ve just published a comprehensive new blog post that you’re sure your readers will enjoy. You’ve published it at the right time, designed an eye-catching graphic, optimized the title and other on-page SEO elements, and you can’t wait for your readers to like, share, and comment on your post.

But hold on, the job is only half done. As Darren Rowse from ProBlogger writes, “What you do in the minutes and hours after your post goes live can exponentially increase the effectiveness of the post.”

You need to create awareness about your new post and increase its exposure. As a result, in this article, I’d like to share 25+ places where you need to share your content.

Let’s get started!

25+ Places to Share Your Content

1. Facebook

Let’s get the obvious one out of the way first. Despite dwindling organic reach for posts on Facebook, it’s still worth sharing your content on your personal Facebook page and your business page. Why? Because the social media giant has over 2 billion monthly active users, and the odds of your target audience being there is extremely high.

Facebook’s EdgeRank algorithm determines what content from users and brands to push to the top of the news feed. If your content resonates with your audience and gets them to share, then Facebook will increase your content’s visibility. It’s as simple as that!

As Gary Vaynerchuk writes in his book Jab, Jab, Jab, Right Hook, “On Facebook, the definition of great content is not the content that makes the most sales, but the content that people most want to share with others.”

Bonus: Need tips on how to better engage with your fans on Facebook? Check out these tips from Social Media Examiner to boost your Facebook engagement.

2. Twitter

Twitter has 238 million monetizable daily active users and it’s yet another obvious place where your content needs to be shared. In fact, Twitter is one of the few platforms where you can benefit greatly by sharing the same content multiple times.

Lots of influencers and brands post the same content multiple times to reach followers in different time zones and to drive consistent traffic back to their site. As a rule of thumb, you should slightly reframe the messaging of your post each time you share it, so you’re not repeating the same message.

You can use any of the popular social media scheduling tools to queue some of the evergreen posts from your blog on Twitter multiple times.

With the increased use of QR codes in the post-Covid-19 era, you can drive more traffic to your website by sharing a personalized QR code with your logo on various social media platforms and using QR codes to distribute your content.

3. LinkedIn

While LinkedIn is a great place to share links to your latest posts, an untapped opportunity within the platform is the ability to publish articles.

If you have a strong professional network on LinkedIn, then it would make perfect sense to republish or syndicate some of your blog posts and help your content get that extra mileage.

According to Search Engine Journal, Google doesn’t flag your republished posts on LinkedIn as duplicate content. A good SEO practice, however, is to change the post title and make other minor tweaks before you republish your posts on LinkedIn.

4. Medium

Developed by Even Williams, who previously co-founded Twitter and Blogger, Medium is an online publishing platform where you can share your writing and also browse a variety of content from other writers and publications.

It’s another place where you can syndicate your blog posts and increase exposure for your content. Long-form posts tend to be more popular than regular posts on Medium. So if you publish long-form blog posts on a consistent basis, then you could republish some of these posts on Medium and reach a larger audience.

5. Reddit

Reddit is one of the most popular communities on the Internet, with over 330 million active users. It goes without saying that there is an enormous potential to drive traffic to your site from the platform. That said, you need to be an active part of the communities (called subreddits) that you’re joining on Reddit before you can start sharing your content.

In order to share links, you’ll need to accumulate karma. Most subreddits only allow you to post links once you’ve crossed a specific threshold in relation to your karma score. There’s no shortcut to gaining karma on Reddit. You’ll need to be an active part of the subreddit and post insightful comments that generate upvotes.

Even when you’ve accumulated enough karma, you need to be careful while sharing links to your own content. I like to follow the 80:20 rule here, and you should do the same — post links to third party content 80% of the time, and the remaining 20% can be links to your blog posts. But make sure that any link you’re sharing contributes to the discussion you’re currently a part of.

Pro Tip: Here’s a list of the best marketing subreddits you should join.

6. Facebook Groups

Facebook groups are communities of individuals who share a common interest. There are two types of Facebook groups that you need to be aware of — public groups and closed groups.

Public groups are by far the most common on Facebook. Unfortunately, these groups also attract individuals who simply want to spam the newsfeed with their content since anyone can join these groups.

Closed groups are Facebook groups where group admins have to manually accept new requests from users who’d like to join the group. Closed groups are ideal for marketers and bloggers who’d like to share their content.

In both these groups, you need to careful while sharing your posts. Make sure the posts are shared in an organic manner and contribute to the discussion that you’re involved in. Shameless plugs will not be tolerated, especially in closed groups.

Bonus: The Complete Guide to Using Facebook Groups for Business

7. Flipboard

Flipboard is a popular news aggregator app, available on iOS and Android. It’s also a great place to share your content, curate content, and build authority on a subject.

Flipboard allows you to create different content categories, called magazines, and you can start populating these categories with relevant content.

Just make sure you’re sharing others’ content in addition to your own content. This will build your authority on the platform — helping you gain more followers and traffic for your own posts in return.

8. Steemit

Steemit is a blockchain-based blogging and social media website, which rewards its users with the cryptocurrency STEEM for publishing and curating content.

You can sign up on Steemit and start repurposing or syndicating some of your existing content to expand its reach.

9. BizSugar

BizSugar is a place where small business owners and entrepreneurs can share their collective experience and knowledge.

If you publish insightful articles on entrepreneurship, marketing, and technology on a regular basis, then you should definitely share your content on BizSugar as you’ll be rewarded with traffic and engagement.

Click here to create your free account on BizSugar

10. Growth Hackers

Growth Hackers is a community-based blog where you can find and distribute high-quality articles on growth hacking, marketing channels, user acquisition, engagement, product launch, and more. Since all content on Growth Hackers is created and/or posted by the users themselves, you too can create a free account and start creating and sharing posts.

The community follows strict guidelines for vetting content and the content curation team reviews all posts before publishing them on the main page.

Once your article is approved and published, users can start upvoting or downvoting it. If your post generates enough upvotes, it will be included in Growth Hackers’ Top Weekly Posts Newsletter which is sent out every Monday, helping your blog post get even more coverage.

Pro Tip: Don’t just share your content, but also curate content from elsewhere. This will help establish your subject matter expertise in the community.

11. SlideShare

SlideShare, the world’s largest professional content sharing community, has 80 million active users and is one of the top 100 most-visited websites in the world. Founded in 2006, it was acquired by LinkedIn in 2012.

You can use PowerPoint, Keynote, Canva, or my personal favorite, Slidebean, to create a beautiful presentation that perfectly captures all the key actionable items in your blog post.

Since SlideShare also gets a decent amount of search traffic, your presentation has the potential to grab more eyeballs and possibly drive referral traffic to your site.

12. Infographic Submission Sites

High-quality infographics don’t just get social shares, but they’re also rewarded with backlinks. You can convert some of the popular posts on your blog into infographics, using free online graphics tools such as Venngage, Canva, and Piktochart.

Once you’ve designed a visually appealing infographic that your readers would want to share, you can submit it to a few infographic submission sites and gain authoritative backlinks in return. Here are 40 infographic submission sites where you can submit your infographics for free or for a nominal fee.

Infographic directories such as Visual.ly, Graphs.net, and Infographics Archive have impressive domain authority (DA) scores, and by submitting your infographics to these sites, you’ll be increasing the chances of ranking high in search results.

13. Mix.com

Previously called StumbledUpon, Mix.com is a place to discover, save, and share all your favorite things on the Internet. Mix learns what you’re passionate about and queues up articles based on your interests.

Once you’ve created an account at Mix, you can download the free Chrome extension to curate content right from your web browser. As with other content curation apps, make sure you contribute to the platform by submitting a mix of content from your own blog and other blogs in your niche.

Click here to join Mix.com

14. Zest

Zest is an AI-powered tool that personally matches you with community-curated marketing content. It’s a free tool that you can join by connecting your Facebook, Google, or LinkedIn account. Once you’ve created an account on Zest, you can download their Chrome extension to curate content from your browser.

Any piece of content you share with the community will be reviewed by Zest’s content team before it’s published on their site. Zest prefers long-form content which covers a marketing concept in-depth, so make sure you submit posts that meet this criteria.

15. LinkedIn Groups

LinkedIn Groups are hubs for LinkedIn users in the same industry or with similar interests to share content, find answers, post and view jobs, make business contacts, and establish themselves as industry experts.

Make sure you maintain proper etiquette while sharing links to your blog posts and be an active member of the community before sharing your own content.

16. Instagram

Instagram is the second most popular social network in the world in terms of active users, behind Facebook. With one billion monthly active users and 500 million people who use Instagram Stories every day, you’ll be missing out if you’re not sharing your content on Instagram.

But there’s a small problem — unlike most other social networks, Instagram doesn’t allow you to post clickable links in the caption of your post. There are two things you can do to overcome this challenge:

Post a graphic of your latest blog post and include the full URL in the caption or include the link to your post in the Instagram bio with this message in the caption: “Click link in our bio to read our latest post.”
Use an Instagram marketing tool like Shorby that allows you to side-step Instagram’s ‘one link in bio’ limitation by creating a custom link profile with all the important links to your blog posts, videos, messengers, and social networks. To learn more about Shorby and its key features, check out my Shorby review and video walkthrough.

17. Email

Email may sound a bit old school, but it’s still an effective channel to promote your new content. According to Constant Contact, 72 percent of consumers prefer email as their source of business communication.

You can share your new content via email alerts or in the form of a weekly newsletter, comprising of all the latest content you published that week.

If you’re taking your first steps in email marketing, explore these recommended email marketing tools to refine your approach and effectively connect with your subscribers from the outset.

18. YouTube

YouTube is not just a video-sharing platform, it’s also a search engine. With 3 billion searches per month, YouTube’s search volume is larger than that of Bing, Yahoo, and DuckDuckGo combined.

Regardless of your niche, if you’re not having a channel on YouTube, you’re missing out on a key portion of your demographic.

You can start a channel today and repurpose some of the best-performing articles on your blog and turn them into engaging videos.

19. Snapchat

With over 350 million daily active users, Snapchat is a great place to share what Gary Vaynerchuk calls “micro-content” — snippets of content created from each new piece of content that drives awareness back to the original long-form content.

Gary Vee is the master of micro-content on Snapchat and Instagram, and if you’re looking for ideas on content creation on Snapchat, just follow him on Snapchat.

To learn more about the best practices for sharing content on Snapchat, check out this resource by Hootsuite.

20. Pinterest

Since its launch in March 2010, Pinterest has slowly garnered a highly engaged audience. As of March 2019, Pinterest has 291 million monthly active users and the users can browse through more than 175 billion pins on the platform.

The secret to driving traffic from Pinterest is creating descriptive images. Visuals with clear, concise messaging are more impactful on the platform than run-of-the-mill graphics. As such, you really need to get creative with the images to grab your audience’s attention and the text overlay on the images should contain just enough information to prompt users to visit your website or blog.

Infographics are also highly popular on Pinterest. You can convert your latest blog post into an infographic and share it on Pinterest to drive a ton of traffic back to your website.

For more tips on how to create and share content on Pinterest, check out this article by Social Media Examiner.

21. Tumblr

Tumblr may not be as big or as appealing as it once was, but it still rakes in close to 370 million visits a month. So it’s worth sharing your blog posts here.

That said, just posting links to your latest articles on Tumblr will not fetch you much engagement. You need to repurpose your blog posts into infographics or videos and then share them on the platform. This way your content will resonate more with Tumblr users and you’ll be rewarded with engagement and traffic.

22. Google Business Profile (GBP) Posts

If you have a Google Business Profile (formerly Google My Business) account for your business, you can promote your latest article via GBP Posts.

Just login to your GBP account and navigate to Posts > Add Update and write your post. Include an image and link to your latest article.

Now when a user searches for your business on Google, they will not just see information about your business, but they’ll also be able to view your latest post, driving additional traffic to your site.

23. Instapaper

Instapaper is a bookmarking service that allows you to save articles, videos, and podcast episodes for later consumption across all your devices, including iPhone, Android, and iPad.

Instapaper has over 2 million users and it’d be a good idea to share all your latest blog posts here.

24. Podcast

If you already have a podcast, you can repurpose your latest posts into new podcast episodes.

But if you don’t have one, you should know it’s now easier than ever to start your own podcast. You can use a free app like Spotify for Podcasters (available on iOS, Android, and desktop web) to start your podcast within a few minutes.

Spotify lets you record, host, and distribute your podcast on all the major podcast-playing platforms (Apple Podcasts, Google Podcasts, Breaker, etc.) at no extra cost.

25. Pocket

Pocket is a Mozilla-owned app that lets you curate articles, videos, and stories from any publication, page, or app.

Sharing your content on Pocket will help you reach an audience of over 20 million registered users.

26. Vimeo

Vimeo attracts more than 100 million unique visitors per month. If you publish videos on YouTube, you could replicate the same on Vimeo and reach out to a whole new audience.

27. Quora

You can republish some of your blog posts on Quora by creating your very own Quora blog.

In addition to this, you can also start answering relevant questions on Quora and include a link to your latest blog post that contains more information on the topic.

For more Quora marketing tips, check out How to Use Quora Marketing to Supercharge Your Content Strategy.

Final Thoughts on Content Sharing Sites

When you’ve published a great post, don’t just wait for SEO to do the magic and bring visitors to your site. Share your post on these 25+ places above and increase its reach and visibility.

Did I miss out on any of your favorite sites to share content? Let me know in the comments section below.

If you liked this article, please share it on Twitter using the link below:

25+ Places You Should Be Sharing Your Content Click to Tweet

Editor’s Note: This article was first published on November 11, 2019 and has been updated regularly since then for relevance and comprehensiveness.

Related Articles

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Search Intent and SEO: The Ultimate Guide

Sandeep Mallya — Fri, 01 Mar 2024 05:02:51 +0000

If you’d like to rank higher on Google, you need to create content that matches search intent.

But what exactly is search intent? Why is it so important for SEO? And how can an understanding of search intent help you rank higher in search engine result pages (SERPs)?

These are the questions we’ll attempt to answer in this article.

In this guide, we’ll cover:

What is Search Intent?
Why is Search Intent Important?
The Four Types of Search Intent
How to Optimize Your Pages for Search Intent

Let’s get started.

What is Search Intent?

Search intent (also called user intent) is the goal behind every search query. It’s the reason why the user is typing a search query on Google.

For example, when someone gives a search on “best smartphones under $500,” Google understands that the intent of the searcher is to learn more about the best smartphones within their specific budget. They are not looking for eCommerce category pages or product landing pages. They are looking for blog posts.

Which is why the results on page 1 for this query are dominated by list posts featuring the best smartphones within the specified budget.

On the other hand, when someone searches for “buy oneplus 7 pro,” Google understands that the intent here is to buy. The specific user has already made up his/her mind to go with OnePlus 7 Pro.

For that reason, the search results on page 1 for this query are eCommerce category pages or product pages where the user can make a purchase.

Why is Search Intent Important?

Google’s primary goal is to satisfy search intent. In other words, Google wants to provide the most relevant results to a particular search query.

Google’s most recent edition of Search Quality Rater Guidelines dedicates quite a few pages to search intent. In fact, the phrase “user intent” is used 333 times in the document.

So, if you want your pages to rank higher in Google search results, you need to make sure that your content aligns with search intent.

The Four Types of Search Intent

There are four common types of search intent:

Informational
Commercial
Transactional
Navigational

Let’s explore each type of search intent in detail.

Informational Search Intent

In this scenario, the user is searching for information. Google refers to informational search queries as “Know” queries. The information that the user is seeking may be an answer to a simple question like “what’s the time in Bangalore?” or it could be information on a complex topic like “Stoic philosophy.”

Google further classifies searches that require a very specific answer as “Know Simple” queries. Search queries such as “roger federer age” and “microsoft stock price” demand an accurate and straightforward answer that can be displayed in a relatively small amount of space.

On the other hand, the “Know” query answers are more in-depth. For instance, a search query like “should I invest in microsoft stock” requires a more elaborate answer.

Here are some examples of informational search queries:

“bitcoin price”
“how to play Fortnite”
“how to make pasta”
“content marketing”
“Al Pacino”
“how to meditate”

Commercial Search Intent

In this case, the user is interested in buying a product or a service but has not made up their mind yet. They are still undecided. They are most likely looking for a list of best products in a specific category or reviews and comparisons.

Examples of commercial search queries include:

“Semrush vs Ahrefs”
“iPhone 14 review”
“best headphones 2023”
“ConvertKit review”
“best PS5 games”

Transactional Search Intent

In this scenario, the user is looking to make a purchase. They have made up their mind to go for a specific product or service. As such, the page 1 results on Google are eCommerce category pages or product pages where the user can make the purchase.

Below are some examples of search queries with transactional intent:

“buy iPhone 11 pro”
“Mailchimp price”
“order food online”
“buy macbook air 2023”

Navigational Search Intent

In this case, the searcher is looking for a specific website or webpage. Google refers to these queries as “Website” queries. The users already know where they’d like to go.

For instance, users searching for “tesla contact” would like to visit the contact page of Tesla.

Examples of navigational queries include:

“LinkedIn”
“Semrush login”
“technical SEO checklist 99signals”
“washington post”

To summarize, here’s a quick reference guide to the four types of search intent:

How to Optimize Your Pages for Search Intent

Understanding the search intent behind your target keyword terms is one of the preliminary things you should do before you start creating content.

Once you’ve determined the right search intent for your target keywords, here are 5 things you can do to optimize your content for search intent:

1. Analyze the search results for your target keywords

Perhaps the most important step in optimizing your content for search intent involves analyzing the top-ranking pages for your target keywords. Put differently, you need to deep dive into the SERPs to find out what pages are currently ranking for the topic you’re working on.

You can do this by simply performing a Google search for the target keywords to see what results emerge. Just by looking at the top search results, you’ll most likely understand the search intent. In most cases, they will fall under one of the four types of search intent.

In some cases, you’ll be able to identify the search intent for your target keywords(s) by looking at Google SERP features — a non-traditional organic result in Google search result pages. For instance, this “News Box” that appears on Google for “bitcoin” is a SERP feature.

The four most common SERP features are:

Rich Snippets (Reviews, Events, Recipes, etc.)
Paid Results (Google Ads, Google Shopping, etc.)
Universal Results (Featured Snippets, Videos, etc.)
Knowledge Graph (Weather, Population, Stock Price, etc.)

Google SERP features are heavily influenced by search intent. For example, searches with transactional intent are typically accompanied by shopping results.

On the other hand, rich snippets and featured snippets mostly show up for searches with informational intent.

In most cases, you’ll be able to infer search intent of your target keywords by performing a search on Google and scanning through the top-ranking pages. However, Google rankings fluctuate over a period of time. In such instances, I highly recommend you use a tool like Semrush or Ahrefs to check the ranking history of your target keywords.

On Semrush, you can find the top 10 search results for your target keywords by viewing the SERP Analysis data in the Keyword Overview report.

To get this data, enter your target keywords in the Semrush search box and navigate to Keyword Overview —> SERP Analysis

Here you can view the top 10 results for your seed keywords.

Now, you can view the top 10 search results for your target keyword terms for any past date with Semrush‘s historical data analysis. Historical data within the Semrush Keyword Analytics toolkit enables you to perform research on keywords on a month-to-month basis dating back to January 2012.

To access historical data, you need to click on the date selector at the top of the Keyword Overview report. From the dropdown menu, select the month and year for which you’d like to see the top 10 search results.

Scroll down to SERP Analysis to find the top 10 search results for your keywords on that particular date and take note of any fluctuations in rankings.

If you notice drastic changes in the top 10 results for your target keywords over a period of time, that means the dominant search intent for the keywords is in a state of flux. In such instances, it’s better to pick different target keyword terms for your content.

Note: In order to access historical data, you’ll need Semrush’s Guru level plan or higher. Click on the link below to get 1-month free access to SEMrush‘s Guru plan.

Get 2-week free access to Semrush GURU [worth $115]

2. Choose the right content type

Once you’ve zeroed in on your target keywords, the next key step is to decide on the content type.

The four content types that dominate SERPs are as follows:

Blog posts
eCommerce Category pages
Product pages
Landing pages

Your target keyword terms will fall under one of these four content types. For example, the top search results for “how to practice mindfulness meditation” are mostly blog posts.

On the other hand, the top search results for “buy oneplus 7t” are all eCommerce category pages or product pages.

Once you’ve identified the content type that’s most likely to rank for your target keywords, it’s time to get started with your content and make sure it aligns with the search intent of the keywords.

3. Update and relaunch existing content

Content relaunch is a highly underrated SEO technique that’s proven invaluable to me ever since I started this blog.

Case in point: I was able to increase organic traffic to an old blog post by 146% simply by updating and relaunching it.

Content relaunch is a 5-step process which works as follows:

Identify the post that needs an update
Upgrade your content with new information
Optimize your target keywords
Add new visuals
Relaunch the post

When it comes to optimizing pages for search intent, you need to find posts where your content and the search intent behind the target keywords don’t match.

You can dig into your archives to see if there are instances where you optimized a page for the wrong search intent. Perhaps there’s a blog post which was wrongly optimized for keywords with transactional intent, when it should have been optimized for commercial intent.

Revisit such posts and update them by aligning your content with the search intent.

4. Improve the user experience on your website

Google wants users to find the right answers to their queries and have a great experience while doing so. As such, it’s important that you improve the user experience on your website to make sure you start ranking higher for your target keywords.

Several factors contribute to bad user experience on your website. Poor site structure, too many broken links, and a slow loading website are just a few factors that can quickly alienate users.

Here are a few things you can do to improve your website’s user experience:

Optimize your page speed

Page speed is perhaps the most critical aspect of providing a good user experience to your visitors. As such, Google considers page speed as one of its top ranking factors.

Use free tools such as GTMetrix and PageSpeed Insights to constantly monitor your site’s page speed and take action to fix any speed-related issues that come up.

Image compression is one of the easiest ways you can speed up your website. Use TinyPNG to compress the images before you upload them to your site.

To further improve your site speed, minify JavaScript and CSS resources, and implement browser cashing. If you have the budget, invest in a caching plugin like WP Rocket to speed up your WordPress site.

Add visuals

Images, screenshots, and videos provide a much-needed visual break from the text for your visitors. So use them strategically within your content to elaborate on some of your points and increase engagement.

You can design your own graphics using DIY tools such as Canva and Venngage. If you have a bigger budget, you can sign up for Design Pickle and get a professional designer assigned to your account for all your design needs. Pricing plans at Design Pickle start from $399/mo.

Use whitespace

Getting the undivided attention of website visitors is easier said than done. Nowadays, users tend to skim posts rather read them entirely. This is where whitespace (empty space between different elements on your site) can be so useful.

Effective use of whitespace in your layout can provide that much-needed breathing space to your visitors and make it easier for them to absorb your content.

Add Table of Contents

If you publish long-form posts on your blog, you can improve the reading experience of your visitors simply by adding a table of contents to your posts. This will allow them to navigate to sections they’re interested in.

If you use WordPress, you can download and install the free Table of Contents Plus plugin to insert table of contents in your posts.

5. Get constant feedback from your community

Getting honest feedback for your content from your community allows you to learn whether their questions and problems are being answered. If your post is the go-to resource for your target audience for that specific topic, then you’re probably doing a great job aligning your content with the search intent of your target keywords.

On the other hand, if your readers highlight certain areas where they need more information, then you can take this new information into account and upgrade your content so that it completely addresses all the questions your readers have regarding the topic.

If you don’t already have an active community for your brand on social media, there’s an easy fix: have an active comments section on your blog. Encourage people to comment on your posts and always make it a point to respond to as many comments as possible.

Always end a blog post by prompting your readers to leave a comment or ask questions in the comments section.

When you encourage conversations on your blog, you may stumble upon an idea that completely skipped your mind while writing the post.

Final Thoughts

If you’d like to consistently rank higher in Google SERPs, you need to make sure your content matches the search intent of your target keywords. It’s a ranking factor that’s often overlooked, but it’s extremely important.

As explained in this post, satisfying search intent of its users is Google’s primary goal. If your content fails to do that, you’ll see your search rankings drop and organic traffic decline.

Frequently Asked Questions (FAQs)

1. What is search intent?

Search Intent refers to the purpose behind a user’s search query. It’s what the user hopes to find when they type a query into a search engine. Understanding search intent is crucial for SEO as it helps in creating content that meets the users’ needs, leading to better search rankings and user satisfaction.

2. How important is search intent?

Search intent is critically important in SEO and content creation because it directly influences how well content meets user needs and expectations. Understanding and aligning with search intent helps in creating more relevant and valuable content, leading to better user engagement, higher search rankings, and increased conversion rates

3. How do I identify search intent?

You can identify search intent by analyzing keywords and phrases used in search queries. There are generally four types of search intent: informational (looking for information), navigational (looking for a specific website), transactional (looking to make a purchase), and commercial (comparing products or services before making a purchase).

4. What are the 3 C’s of search intent?

The 3 C’s of search intent are:

Content Type: The format of content (e.g., blog post, video, product page) that best matches the user’s search query.
Content Format: The structure of the content (e.g., how-to guide, listicle, comparison) expected by the user.
Content Angle: The unique perspective or value your content offers, addressing specific user needs or questions.

5. What are the benefits of search intent?

Understanding and aligning with search intent leads to improved search rankings, increased engagement, and higher conversion rates. It enhances user experience by providing relevant content, focuses your content creation efforts more effectively, and offers a competitive advantage by setting your content apart in a crowded niche.

6. What is search intent modeling?

Search intent modeling is the process of analyzing and categorizing the purposes behind user search queries to better understand what users are seeking. It involves identifying patterns in search behavior and classifying them into intent categories, such as informational, navigational, transactional, or commercial investigation.

This modeling helps in creating content and SEO strategies that closely match the specific needs and expectations of users, improving search relevance and user experience.

7. What is local search intent?

Local search intent refers to search queries specifically aimed at finding information, products, or services within a geographical area. Users with local search intent are typically looking for nearby businesses, local services, directions, or local events.

Optimizing for local search intent involves targeting local keywords, creating location-specific content, and ensuring business listings are accurate and comprehensive to meet the needs of users seeking local information.

Editor’s Note: This article was first published on May 10, 2020 and has been updated regularly since then for relevance and comprehensiveness.

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10 Ways You Can Repurpose Your Video Content

Matt Diggity — Sat, 24 Feb 2024 16:11:14 +0000

Video content is a valuable asset in today’s digital world. It allows you to pack a solid amount of information into an engaging click. Audiences also get all the information they need within a short period of time. This makes video the go-to content type for most people.

People find video content interesting, engaging, and relatable. However, creating videos takes time, resources, and effort. Most business owners may not have a lot of these to spare. That is where repurposing video content comes in handy.

Repurposing video content means taking a single video, reworking it, and posting it to multiple channels and social media platforms. An example of repurposing is when you take a long video you posted on YouTube and create multiple short clips from it to post on Facebook and other social media channels.

There are many ways you can repurpose video content. In this article, we take you through 10 clever ways you can repurpose your pre-existing videos for maximum reach. But first:

Why Should You Repurpose Your Video Content?

The number one benefit of repurposing videos is that it saves you time. Around 38% of marketers say that pre-production – ideation, scripting, and casting – is the most time-consuming part of video creation. Instead of having to make a new video for each social media platform, you can repurpose your videos and have multiple clips to share online.

Secondly, when you repurpose video content, you breathe new life into it. No need to leave your videos sitting on the shelf or in the archives of just one social platform. When you take them out and rework them, you give them a renewed purpose.

Repurposing allows your videos to reach more people and capture the attention of your target audience. Around 36% of marketers say their primary goal for video marketing is to reach new audiences and increase brand awareness.

Source: HubSpot

Additionally, your new followers get to see those high-performing videos that you posted before they discovered your brand.

Finally and most importantly, repurposing saves you money. Reformatting and reusing your videos go a long way in helping you optimize your budget and marketing spend.

You don’t have to spend as much time and money on video creation, from conceptualizing to recording and editing. This results in more effective and efficient video marketing campaigns for your business.

10 Ways to Repurpose Videos

Video is currently the superstar of the marketing and content industry. Going by the raving success of TikTok, we can safely say that video content is here for the long haul. Social media platforms are changing their algorithms to favor video content compared to other content types.

Around 54% of marketers say that video is the most valuable type of content for meeting their business’ social goals. Repurposing videos can, therefore, help you achieve your business goals more effectively. Let’s get right into the tips you can apply to successfully repurpose video content.

1. Create Pinterest Pins

You can now repurpose video content onto Pinterest using video pins. Yes, you heard that right. Since 2020, Pinterest has been giving its users the option to create video pins. You can post videos that are between four seconds and 15 minutes long, provided they’re not heavier than 2GB.

You can also add a captivating cover image to grab your audience’s attention. Uploading a video will look something like this:

Source: Tailwind

You should be an advertiser or have a business account on Pinterest to be able to use video pins. If you’re using a personal account, make use of Idea Pins instead. These are similar to Instagram Stories and function pretty much the same way.

You can repurpose video content by adding Pinterest-optimized images to your board and using them to link to your videos.

Pinning repurposed videos to Pinterest will boost your website’s referral traffic. How? Well, linking the pinned videos to your Pinterest board helps drive traffic to your website. Remember to use the relevant hashtags in the pin description section for higher visibility.

You could also have different boards for the different niche topics you tackle as a business. Pinterest is a valuable platform to share your content. Creative use of video content will give your brand a competitive edge on the platform.

2. Convert YouTube Videos into Blog Posts

So you’ve just finished creating a compelling, information-rich video. All that time and effort must reach a wider audience than only those who are subscribed to your channel. One way to effectively reach new audiences is to turn that video into an equally compelling blog post.

Don’t worry. You don’t have to write the whole thing word for word. Simply take the key points and elaborate a bit on them in writing. If you don’t have time to do this, you can use tools like Rev, or Google Docs to transcribe your YouTube videos and turn them into blog posts.

Make sure to carefully review the draft blog and embed the original video onto the final post for maximum reach. Remember to optimize the content using relevant keywords, headings, and subheadings to dramatically boost your SEO rankings.

Source: Wave.video

You may consider turning your live videos into blogs, too. For instance, Wave.video made their live interview video into a blog, as shown above. Notice that they also embedded the original video in the blog post.

Whichever method you choose, turning your videos into blog posts makes them evergreen and useful to audiences over time.

3. Transform Video Content into Instagram Reels

Short-form video is popular because people can connect with a brand without having to invest too much time. Instagram Reels are short, engaging videos recorded in a vertical orientation with an aspect ratio of 9:16. They are a great way to repurpose video content.

Take your original video and make short, compelling clips from your main talking points.

Since Reels have a vertical orientation, use video converting tools like Veed and BeeCut to turn your horizontal videos that way. Remember to add some text overlays and background music from the music library for maximum engagement.

Source

People enjoy engaging, fun, light-hearted, and educational Reels like the one above. With the working of the Instagram algorithm, this type of content is likely to gain good visibility. Repurposing your videos into Reels will also help portray your brand as engaging, interesting, fun, and approachable.

4. Make a Webinar out of Videos

When you have a video packed with insights from a niche subject, you can take that video and turn it into a webinar. Your target audience may have missed the initial video. Therefore, marketing it fresh as a webinar will build audience interest and increase the video’s reach.

The video may need a bit of reworking to fit into the current market. Do some research and note down a few current statistics and other valuable information to include in the webinar. You can also add current examples to add more relevance to the lesson.

Adding this new information allows you to retarget your followers who watched the video earlier. Internet users want to derive value from every video they watch. If they are going to invest their time into your brand, give them valuable information in exchange.

You can use some of the best webinar platforms to host your webinar for optimal performance.

5. Create Gripping Teasers

Teasers are similar to movie trailers. They are shorter videos that help build the audience’s anticipation ahead of the launch or the big reveal. Repurpose video content into short, 15-30 second clips that give the audience a glimpse into what’s coming soon.

Cut down a long piece of content into shorter clips that you can use as teasers. Teasers are mostly used as sneak peeks of the full video. They incentivize the audience to head to your social channels or your website for the entire video.

For instance, if you have a product-launch video, make a short teaser to build anticipation and draw people to watch the full video. Sports brands are well known for using teasers for this purpose, as shown below.

Source

Leicester Tigers used the trailer above to pique their audience’s curiosity about their new uniform.

Another way to create short video clips is to speed up videos. If you have an explainer video demonstrating a long process like a guided tour, speeding it up adds a trailer effect to it. It will help glue your audience to your video. They might even want to see the original content.

6. Make Testimonial Ads

Customer loyalty is a big deal in the market. Today, customers buy from brands they trust. One of the ways to get customers to trust you is through customer testimonials. Buyers delight to see another buyer using a product and loving it. That explains why use of influencer marketing is skyrocketing by the day.

You can take video testimonials from your customers and repurpose them into video ads. With a bit of reworking, the video can be a top-performing ad. Consider adding text to the video stating what the customer is watching. See BlueTarp’s testimonial video ad below:

Source

Video testimonials are great for retargeting campaigns. It reminds previous customers why your products are so great and the results they can enjoy from using them. This gets the prospects to consider purchasing from your business. Make sure to get the customer’s approval before repurposing their video into a testimonial ad.

7. Include Social Media Videos in Website

Your social media videos can make for great content on your website. You can repurpose video content that you used on social networks by uploading them to your landing page, gallery, about page, testimonial section, or other relevant pages on your site.

There are three ways to do this. You can either upload a video straight to your site, link to a video or embed a social media video on your website.

The drawback of linking to a video is that the visitor will be redirected away from your site to the video streaming site, like YouTube, for instance.

Uploading videos directly to your site, meanwhile, may slow down the site loading speed.

Therefore, embedding is the best option in most cases. It allows users to stay longer on your site as they watch the videos. You can also ensure good site loading speed for a great user experience.

Source

Embedding, as shown above, allows you to bypass your server’s bandwidth limitations. You can also maintain the quality of the original video without having it downsized to fit the site’s limitations. Videos get people to stay longer on your site.

Repurpose your social media videos for maximum reach and to boost site ranking on SERPs.

8. Create Digital and Printable Guides

You can turn your educational videos into digital or printable guides that your audience can download from your site in exchange for their email addresses. This is a great way to grow your email list while providing valuable resources to your audience. Simply take screenshots of the steps in your video and turn them into a printable or digital guide.

Printables are images, text, infographics, or other designs that appear in the form of digital downloads. Common kinds of printables are calendars, stickers, quotes, and art prints. They are inexpensive and can sometimes be free to download from the internet.

Digital guides, meanwhile, are also called customer support guides. They are documents uploaded to your website that allow customers to learn how to use your products or services.

Since people prefer to consume content in different ways, it is best to provide them with information in as many formats as possible. Creating digital and printable guides captures the attention of people who prefer to read rather than watch a video.

9. Design Interactive Shoppable Videos

Design interactive shoppable videos are videos that showcase products available for purchase with embedded links in the video. When a viewer sees what they like and clicks on a portion of the video, they are redirected to where they can buy the product. All this happens without them having to leave the video page.

These videos are interactive and lead-generating, allowing the customer to use less effort to get what they need to buy. You can re-edit your videos and embed links to them and turn them into shoppable videos.

Shoppable videos can help you since they allow you to strike while the iron is still hot. You offer the buyer an opportunity to purchase while their buyer intent is high. With a few clicks, they can quickly purchase an item.

Here’s an example from IKEA:

Source: Wirewax

IKEA has embedded the “+” in the video above for buyers to pause the experience, get more details about a product, and potentially buy it.

Platforms like Instagram, TikTok, Amazon Live, and Popshop Live allow you to embed shopping links and create shoppable videos. Recently, YouTube introduced new features, including a slot for shoppable videos. Make use of these platforms to repurpose your videos and see which works best for your business.

Shoppable videos are mainly used by e-commerce businesses to sell their products. However, that should not stop other business owners from tapping into this great resource.

10. Make Video-Rich Snippets for Google Search

It is beneficial to make your videos appear as video snippets on Google search, especially if these videos are on your website. Video-rich snippets appear on the SERPs with a tiny video alongside the search results. Sites that appear this way are more likely to get clicked. Studies have shown, after all, that 62% of people pay attention to video while only 38% skim it.

Hosting your content on a platform that automatically generates snippets for your videos – like YouTube or Wave – is the easiest way to make video-rich snippets. Adding a schema markup to your videos is another way. Video-rich snippets have a URL, title, description, upload details, and video duration. They also have a thumbnail, as shown below:

Source: Google SERPs

These videos do not only appear on Google’s SERPs and Videos Search, but also in Google Discover and even in Google Images. They give the searcher a sneak peek of the video. It is a brilliant way to increase the click-through rate and video content reach.

In Closing

One of the best ways to breathe new life into your old videos is to repurpose them. You save time, resources, and effort that go into creating a brand new video whenever you repurpose video content.

You can rework your videos for use on Pinterest. Your YouTube videos can be used to make engaging blog posts. Create short clips and edit the clips into a vertical orientation for use on Instagram Reels. Make gripping teasers to build anticipation for your product videos. You can also use testimonials from customers to create video ads.

Update your site using your pre-existing social media videos. You can also get discovered by using video-rich snippets. Finally, build your email list by turning videos into printable or digital guides.

Over to you. Go out and repurpose your videos for the best results.

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Castmagic Review: A Game-Changing AI Tool for Podcasts

Sandeep Mallya — Thu, 22 Feb 2024 18:42:01 +0000

Podcasting is experiencing an unprecedented boom, with countless content creators vying for listeners’ attention.

Case in point: The average number of podcasts subscribed to by a regular listener is around 6 shows, indicating that listeners engage with multiple podcast channels on a regular basis.

Given this intense competition, content creators are continuously searching for innovative ways to stand out and captivate their audience. They yearn for that game-changing tool, that secret ingredient, which can elevate their production quality, expand their reach, and leave a lasting impression on listeners.

One such tool that has been making waves in the industry is Castmagic — a powerful AI-driven platform that revolutionizes the way podcasts are transcribed and managed.

Castmagic is a powerful platform that can help you transcribe your podcast episodes, generate show notes, and create social media assets. This can save you a ton of time and effort, so you can focus on other critical tasks such as creating great content and driving business growth.

In this in-depth Castmagic review, we’ll take a closer look at some of the cool features this AI podcast tool offers and see how it can help you level up your podcasting game.

Editor’s Note: To get the most out of this review, I’d highly recommend you sign up for a free trial of Castmagic. The free trial lets you to upload one episode on the platform and test out some of the key features explained in this post.

Castmagic

Starts at $39/mo

Turn audio into content with AI: for podcasters, marketers, YouTubers, coaches, and professionals.

Try Castmagic Free Video Review

Castmagic Review and Demo [Video]

Before we get started, you can check out my video review and tutorial of Castmagic. This video gives you a top-level view of Castmagic’s top features and content outputs. If you want to dig deeper into all the features, scroll down to read the full review.

What is Castmagic?

Castmagic is an AI podcast tool that helps you create show notes, timestamps, transcripts, summaries, social posts, newsletters, and various other elements from your audio content. In other words, it helps you streamline your podcast post production process and optimize content output.

With its cutting-edge AI technology, Castmagic makes it easy to extract valuable insights and create compelling content from your long-form audio.

If you’re a podcaster, then Castmagic is a must-have tool in your marketing arsenal as it automates the important, but tedious, post production process and frees up your time for other critical tasks.

My podcast, Marketing Mantra, has undergone a remarkable transformation thanks to Castmagic. Over the past few months, I’ve relied on Castmagic to handle the tedious tasks of creating show notes and timestamps. It’s like having a super reliable sidekick that takes care of all the behind-the-scenes stuff, so I can focus on delivering awesome content.

Try Castmagic for free

How to Use Castmagic

Before you start uploading your podcast episodes on Castmagic, it’s important to tweak the settings to ensure you have the right configuration for your podcast.

To get started, login to the Castmagic dashboard and navigate to “Settings” from the left-side menu bar.

In “Space Settings,” enter the details about your podcast — podcast name, language, and magic words.

Magic words are terms or phrases that frequently appear in your podcast. These could be names of people, places, or brands that are not easily picked by the AI from your audio.

Entering a list of magic words will help Castmagic’s AI to identify them in the audio. But don’t bother too much with this setting at the start as you can change these magic words for each podcast episode you upload on Castmagic.

Next, select “Speakers” from the left-side menu and click on “New Speaker” to add details about the host of your podcast. If your podcast has multiple hosts, you can add details about each of them in this section.

Once your podcast is setup, you can start uploading audio files on Castmagic and let AI do its magic on your episodes.

From the dashboard, select “Episodes” from the left-side menu and click on “Upload files.”

Here you can upload an audio file of the podcast episode. Castmagic supports all the major file formats like mp3, mp4, m4v, and wav.

Alternatively, if you host your podcast on YouTube, you can simply enter the URL of the video to instantly import the audio file.

Once your audio file is imported, Castmagic’s AI will automatically generate important post production elements like show notes, transcript, timestamps, quotes & hooks, social media snippets, key topics, summary, and more.

Let’s examine all the key features or content outputs of Castmagic in the next section.

Castmagic Review: Key Features

Transcript

Castmagic’s transcript feature uses artificial intelligence to transcribe your podcast audio into text. This AI-driven technology leverages deep learning models and natural language processing techniques to achieve accurate and efficient transcription.

When you upload your podcast audio file to Castmagic, the AI system analyzes the audio and applies sophisticated algorithms to recognize and convert the spoken words into written text.

Castmagic’s AI system also employs speaker diarization techniques to distinguish between speakers and assign labels to them in the transcript.

After the transcript is generated, you have the option to review and edit the content as needed.

While the AI system aims to produce a near-accurate transcript, it is recommended to proofread the output to ensure its correctness and quality.

Show Notes

Show notes are a detailed summary of a podcast episode that typically includes key points, quotes, and other relevant links or resources.

Show notes are a great way to provide additional information about your podcast episodes, and they can be beneficial for both listeners and podcasters.

For listeners, show notes offer a brief overview of the episode, so listeners can decide if they want to listen to the whole thing.

For podcasters, show notes can bolster your SEO, making it more likely that your episodes will be found by people searching for relevant keywords.

Castmagic uses AI-powered technology to extract the most important parts of a podcast episode and create a summary of the content. This summary is then formatted into show notes that can be easily shared with listeners.

To access your show notes, head over to the “AI Content” tab to browse different sections of content you can include in your episode show notes. You can include content outputs like introduction, speaker bio (if you had a guest on your show), and incorporate some of the keywords generated by Castmagic’s AI in your show notes.

You can also include timestamps, key topics and bullets, hooks and quotes, and other content outputs in your show notes, which we will explain in detail next.

Timestamped Overview

Timestamps are important because they allow listeners to easily navigate to specific parts of a podcast episode. They are like navigation buttons on a remote control, giving you the power to effortlessly fast-forward, rewind, or pause the podcast episode at precisely the moments that pique your curiosity.

Furthermore, timestamps are useful for referencing specific moments of a podcast when discussing it with others.

With Castmagic AI, you can fetch a detailed overview with timestamps for each episode you upload on the platform.

It generates a long-form and a short-form variation of the timestamps and you can choose the best version depending on your needs. You can also regenerate the timestamps if you’re not happy with the initial results.

Try Castmagic for free

Questions and Answers

Castmagic’s AI automatically generates a series of questions and corresponding answers based on your podcast episode.

These can be utilized for your show notes or incorporated into polls on Spotify to engage your audience. Here’s an example of how you can use them to interact with your listeners.

Key Points and Bullets

Another thing you can do to enhance the clarity and accessibility of your podcast is to include key points and bullets in your show notes.

This allows your audience to quickly reference and revisit specific topics of interest without having to listen to the entire episode again.

You can use the bullet points generated by Castmagic’s AI to summarize key takeaways or actionable points from your episodes.

Quotes and Hooks

You can further highlight compelling moments from your podcast episodes by including specific quotes and hooks. This not only grabs the attention of your audience but also provides a preview of the valuable insights or interesting discussions that took place.

These elements can also aid in content discovery by enabling search engines to better understand the context of your episode.

Newsletter, LinkedIn Post, and Tweet Thread

Once your latest podcast episode is live, it’s crucial to spread the news by promoting it to both your social media followers and email subscribers. This ensures that you reach a wider audience and keep your loyal listeners in the loop. Thanks to Castmagic, you can simplify the process of promoting your podcast.

With the help of AI, Castmagic takes away the hassle of crafting a newsletter by generating custom newsletter content tailored specifically to your podcast episode.

Similarly, Castmagic takes key insights and content from your episode and repurposes them specifically for LinkedIn.

Finally, the tool also generates an engaging Tweet thread based on your podcast episode to engage your followers on Twitter.

But don’t forget, while these AI-generated elements can be a great starting point, it’s crucial to invest some time into proofreading and editing. This way, you can truly make the content your own, ensuring it perfectly captures your unique tone and style.

Magic Chat

Castmagic’s GPT-powered Magic Chat works just like ChatGPT, acting as an AI assistant to provide guidance on the important themes and concepts discussed on your podcast.

Just enter a prompt in the input box that relates to your uploaded episode, and Magic Chat generates insightful and personalized responses, serving as your trusted AI guide.

For instance, you could prompt the tool to create a short-form blog post centered around the key theme explored in your most recent episode, or you can request a summarized version of the transcript.

Try Castmagic for free

Castmagic Review: Ease of Use

Castmagic is a breeze to use. From getting started with the setup process to effortlessly crafting detailed transcripts and generating AI content, Castmagic takes out all the complicated bits, leaving you with a user-friendly experience.

When it comes to interface design, Castmagic takes minimalism to a whole new level. Its sleek and clean interface is a breath of fresh air, free from unnecessary clutter or overwhelming elements. You’ll find yourself navigating through the platform with ease, thanks to its intuitive layout and user-friendly design.

Castmagic Review: Customer Support

Customer support for a SaaS tool is like a trusted GPS system, guiding you back on track when you encounter unexpected detours or get lost, ensuring a smooth journey towards your destination.

Among the countless SaaS tools I’ve tried and tested over the years, there are only a handful of them that offer exceptional customer support. Luckily, Castmagic is one of them.

Castmagic mainly offers support via chat. You can just click on the chat icon on the right-bottom of your screen and enter your query. You can expect a response in just a few minutes.

Besides, you can also schedule a demo with the Castmagic team to learn all the nitty-gritties of the platform.

You can also check out the Castmagic blog, which includes several resources on optimizing the usage of Castmagic and getting the best value out of the tool.

Castmagic Review: Pricing Plans

Castmagic offers 3 monthly pricing plans:

Hobby – $39/mo (200 mins, 1 podcast)
Starter – $99/mo (500 mins, multiple podcasts, custom prompts)
Rising Star – $299 (1500 mins, multiple podcasts, agency support)

You can get 40% off on any of these plans by opting to pay annually.

It’s worth noting that all these plans have unlimited access to key features and content outputs like transcription, timestamps, show notes, Magic Chat, etc. that we discussed in detail above.

Castmagic’s basic plan, the Hobby plan, is suited for podcasters who produce short episodes or who only need transcription for a few episodes per month. If you host just a single podcast and release short episodes, then go with this plan.

The Starter plan is suited for podcasters who produce longer episodes or who need transcription for multiple episodes for different podcasts that they host.

Finally, the Rising Star plan is suited for podcasters who produce very long episodes or who need transcription for a high volume of episodes per month.

Try Castmagic for free

Castmagic Review: Final Verdict

Castmagic is a powerful tool that can help podcasters improve their content quality and increase audience engagement. Whether you’re a new podcaster or seasoned podcast veteran, this versatile AI podcast tool boasts a variety of features to help you optimize your podcast.

Castmagic’s user-friendly interface, powerful AI features, and excellent customer service make it a top choice for podcasters looking to take their podcast to the next level.

Now it’s time for you to put this AI podcast tool to the test. Sign up for a free trial of Castmagic, upload your most recent episode on the platform, and test out all the key features highlighted in this review.

Castmagic

Starts at $39/mo

Turn audio into content with AI: for podcasters, marketers, YouTubers, coaches, and professionals.

Try Castmagic Free Video Review

Don’t forget to leave a comment if you found this review useful. If you have any questions about any of the features discussed above, feel free to ask them in the comments section below.

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The Ultimate Marketing Toolkit: 6 Essential Tools for Marketing Agencies

Sandeep Mallya — Thu, 22 Feb 2024 18:20:18 +0000

With a tsunami of marketing tools flooding the internet, all of which are vying for your attention, it’s easy to get overwhelmed with the huge number of choices available to marketing agencies.

That is why I wanted to put together this guide to the ultimate marketing toolkit — a set of tools that can help you build awareness, maximize traffic, improve conversions, and build a loyal tribe of customers.

A marketing toolkit should essentially consist of the following tools:

SEO and PPC platform – to increase organic and paid traffic to your website
Online proofing software – to streamline the review and approval process
Landing page platform – to generate relevant leads for your business
Social media content and automation tool – to optimize your social media presence and generate traffic from social media
Email marketing platform – to build and nurture your email list
Content Marketing tool – to find trending content in your niche and to identify relevant industry influencers
Blogger outreach tool – to build contextual backlinks and connect with influencers
Chatbot building platform – to improve user experience on your website and to provide quality customer service.

In this guide, I’ll recommend one service for each of the above tools and explain some of its key features.

The total monthly spend on this marketing toolkit is just over $500 if you sign up for the basic monthly plan for all these tools. But if you use these tools effectively, the ROI is infinitely higher.

All tools (except Mailshake) provide free trials, ranging from 7 days to a month. Links to free trials are given below description of each tool. If you haven’t used any of them before, I’d urge you to sign up for the free trial.

That being said, let’s dive right in.

The Ultimate Marketing Toolkit

SEO and PPC platform: Semrush

Although SEO and PPC are on two different ends of the spectrum, both strategies have a common goal — to increase your website traffic.

Because most SEO tools have keyword research capabilities, their usage can be extended to optimizing PPC campaigns as well.

But we are not just looking for a tool that can help us identify potential keywords, are we? We need an all-in-one marketing platform that can do all of the following:

Identify your organic competitors
Get insights into your competitors’ organic and PPC strategies
Conduct a site audit, identify SEO issues, and fix them promptly
See your competitors’ best ranking keywords
Conduct a deep link analysis
Check backlinks’ types (dofollow, nofollow, etc.)
Find the right keywords for your PPC campaigns
Track your positions for any keyword

And the tool I’d recommend to do all of the above and more would be Semrush, the preferred tool for SEOs and marketers all around the world, used by over 1 million users.

One of my favorite tools within Semrush is the Site Audit tool.

This tool allows you to identify errors, warnings, and issues with your website, and then provides recommendations to fix them promptly, thereby improving your website’s overall SEO health.

By running regular site audits, you can ensure your website meets Google’s parameters on site speed, responsiveness, and more.

In addition to fixing on-page and technical SEO errors on your website, you can also use Semrush‘s phenomenal keyword research capabilities to find profitable keywords in your niche and also spy on your competitors’ top ranking keywords.

Semrush is just as well known for its advertising data as it is for SEO.

The tool reveals your top paid search competitors, allows you to see the keywords they are bidding on, and even provides a sneak peak at their ad copies. Furthermore, you can quickly estimate their PPC spends and uncover opportunities to skyrocket your ROI.

Using Semrush’s PPC toolkit, you can find cost-effective ways to generate new leads and sales for your business.

Pricing: Starts from $129.95/mo

If you’ve never used Semrush before, I’d urge you to sign up for a 14-day free trial of Semrush PRO to test out all the features yourself.

Online Proofing Software: ReviewStudio

Collaboration is a key element in the journey towards running a successful marketing agency. But the larger your team gets, the harder it is to collaborate and keep everyone aligned. Which is why you need an online proofing software to make it faster and easier to communicate and collaborate on project reviews.

ReviewStudio is a powerful review and approval software that helps teams easily mark up and comment on imagery, video, web content, and PDFs. It streamlines the feedback and approval process so everyone on your team can be aligned. With the whole team in sync, you can remove a ton of friction from your creative workflow and collaborate better.

ReviewStudio’s online proofing software allows you to quickly gather feedback on your content, regardless of the digital media file format. You can also compare versions and revisions, assign tasks, and manage approval workflows.

Pricing: Starts from $24/mo

Sign up for a 15-day free trial of ReviewStudio

Landing Page Platform: Instapage

How do you convert visitors to your website into leads? By using a top-notch landing page builder and following the best practices to optimize your landing pages.

A top-notch landing page builder should have all the following features:

Tons of pre-made mobile-responsive templates that are easily customizable
Easy to use and user-friendly UI
Third-party integrations. Ex: WordPress, Mailchimp, Zapier, etc.
PPC-compatible and retargeting capabilities

One of my favorite landing page software is Instapage — a tool that has all of the features listed above and more.

Using Instapage’s easy-to-use drag and drop page builder, you can design stunning landing pages and publish them in no time.

Whether you’re planning to increase the downloads of your latest eBook or promoting your mobile app or need more registrations for your upcoming webinar, you can use any of Instapage’s 200+pre-designed mobile-friendly templates which are conversion-optimized to maximize leads for your business.

Pricing: Starts from $199/mo (billed annually)

Get 14-day free trial to Instapage

Social Media Content and Automation Tool: PromoRepublic

When it comes to social media management, I use several social media scheduling tools — Buffer, Publer, Shorby, Planable, and Semrush’s Social Media Poster to name just a few. But there’s only one tool which can be considered the ultimate social media management package. A tool that can help you create content, curate content, and even schedule content on all the major social media platforms. And that tool is PromoRepublic.

PromoRepublic is currently the fastest growing social media management platform which provides content suggestions and templates with its content suggestion technology.

My favorite PromoRepublic feature is the post ideas library which contains 100,000+ hand-crafted visuals, integrated photo stocks, and easy-to-use graphics editor.

To find relevant graphics for your need, you just need to type in a topic or keyword in the search bar and hit the ‘Search’ icon.

Based on your search, you’ll find tons of relevant social media templates which can be customized to suit your requirement.

With the graphics editor, you can insert your logo, change the font and colors to match your brand guidelines. Once you’re satisfied with the graphic, you can share or schedule it with captions on all the major social media platforms.

Since PromoRepublic is integrated with all major social networks and provides in-depth insights into the performance of your posts, you can easily use it as a social media scheduler as well.

Pricing: Starts from $49/mo (billed yearly)

To learn more about PromoRepublic and all its key features, check out my video review and walkthrough below:

Click here to sign up for a 7-day free trial of PromoRepublic

Email Marketing Platform: ConvertKit

When it comes to effectiveness and ROI, there’s nothing better than email marketing. Email marketing has an ROI of 4400% and $44 for every $1 spent. And according to McKinsey, the average order value of an email is at least three times higher than that of social media.

These stats are too remarkable to ignore.

To get the best ROI out of email marketing, you need to use a reliable email marketing platform which has the following features:

Easy to use drag-and-drop email builder
Ability to send bulk emails
Opt-in forms and landing page templates
Email automation

To do all of the above and more, I’d recommend using an email service like ConvertKit which has quickly become the preferred email marketing software for leading bloggers, podcasters, and marketers.

One of the most widely used features in ConvertKit is its email automation feature. With ConvertKit, automation is based on a simple “if this / then that” sequence.

There is a bit of learning curve involved here, but once you familiarize yourself with this feature, you’ll realize how powerful it is and how quickly it can grow and nurture your email list.

And it is this feature that sets ConvertKit apart from other email marketing services in the market. You can determine who receives sequence emails and when they receive them by setting up a number of ‘triggers’ and ‘actions’ that will execute when the trigger’s condition occurs.

In addition to this, you also get professionally designed lead capture forms with ConvertKit which you can use at strategic places on your website to grow your email subscribers. ConvertKit gives you a lot of control over the design of these lead capture forms.

That said, the opt-in forms won’t win any design contests and can’t be compared with other professional lead generation services like OptinMonster or Sumo. But they are definitely superior to lead capture forms provided by other email marketing services like AWeber and Mailchimp. So if you have a limited budget and can’t afford to spend on an additional service, the lead capture forms within ConvertKit will do the job.

Pricing: Paid plans start at $9/mo; ConvertKit’s free plan supports up to 1000 subscribers — click here to sign up for ConvertKit’s free plan

Check out ConvertKit’s pricing plans

Content Marketing Platform: BuzzSumo

According to Content Marketing Institute, content marketing gets three times more leads than paid search advertising. As such, it’s becoming increasingly important for marketers to have a robust content marketing strategy.

In order to be successful at content marketing, you need to deliver unique content that entices your target audience and influencers to engage with your brand.

BuzzSumo is one such tool which can help you create unique content on trending topics in your niche and also help you find relevant industry influencers who can market your content for you.

The tool provides you with invaluable content insights by discovering what content was most shared across all social networks.

Using BuzzSumo’s influencer search, you can find influencers in your niche and filter by factors such as page authority, domain authority, retweet ratio, average retweets, and so on.

In addition to this, you can monitor your competitors’ most popular content and get alerts when a competitor publishes new content.

When combined with a blogger outreach tool (coming up next), BuzzSumo becomes a powerful link building tool as well.

Pricing: Starts from $199/mo

Recommended reading: How to Use BuzzSumo: 18 Advanced Ways to Use BuzzSumo

Try BuzzSumo free for 30 days

Blogger Outreach Tool: Mailshake

Once you’ve done identifying influencers in your niche using a tool like Buzzsumo (see above), it’s time to use a blogger outreach tool to connect and engage with these influencers and start promoting your content.

There are tons of blogger outreach tools on the market, but the most affordable and efficient is Mailshake, a blogger outreach software that helps you generate leads, promote content, and build strong relationships with top industry influencers.

Mailshake includes the following top features:

Pre-written outreach templates: You can select from a massive pool of pre-written messages. Just answer a few simple questions and Mailshake will generate a personalized email for your campaign.
Automatic follow-ups: You can schedule follow-up emails triggered by link clicks. Mailshake stops the sequence when a reply is detected, handles unsubscribe requests, and ignores auto-responders.
Personalization: Mailshake allows you to merge fields to quickly customize your messages. You can preview every single email and make edits efficiently.
Powerful integrations: Mailshake is integrated with premium services like Zapier, Google Forms, and Salesforce to help you successfully craft your outreach strategy.

Pricing: Starts from $29/mo

Unfortunately, Mailshake doesn’t provide a free trial, but all plans come with a 30-day money back guarantee. Click here to check out Mailshake’s pricing plans

Chatbot Building Platform: TARS Chatbots

Chatbots are all the rage these days as Generative AI and machine learning continue to evolve. Using chatbots, you can automate processes like customer support and eCommerce, and even improve the overall user experience on your website.

I’ve used several chatbots in my quest to find the ultimate chatbot for business growth, but the one that I’m most comfortable with and the one I recommend most to my clients is TARS Chatbots.

TARS enables individuals and businesses to create chatbots that can be used on your website without any programming knowledge.

The chatbots created via TARS can be used for ordering/booking process, feedback collection, webinar registration, training, and customer support automation. In addition to these, you can also use TARS to create conversational landing pages to improve your PPC conversion rate.

The platform is incredibly easy to use and the customer support is fantastic. TARS provides pre-designed templates that you can use to quickly create chatbots and the support is available 24/7 to guide you in creating chatbots that are customized to your requirement.

We created our own content marketing chatbot using TARS. You can find a lot more bot examples created via TARS on this page.

Pricing: Starts from $149/mo (includes 5 chatbots, 1000 chats/mo)

Visit TARS to learn more

Conclusion

Now that you have information on all the best marketing tools and how to make the best use of them to grow your business, it’s time to put these tools to the test.

To summarize, here are all the tools featured in this guide:

SEO and PPC platform: Semrush
Online Proofing Software: ReviewStudio
Landing Page Platform: Instapage
Social Media Content and Automation Tool: PromoRepublic
Email Marketing Platform: ConvertKit
Content Marketing Platform: BuzzSumo
Blogger Outreach Tool: Mailshake
Chatbot Building Platform: TARS Chatbots

I’d love to hear your thoughts on all these tools, so please share them in the comments section below. You can share your experience with these tools, and also reveal some of your favorite marketing tools that are not featured here.

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10 Best Influencer Marketing Tools

Sandeep Mallya — Tue, 20 Feb 2024 04:40:41 +0000

Influencer marketing has revolutionized the way brands connect with their audiences.

Case in point: According to Influencer Marketing Hub, 90% of marketers reported that influencer marketing is effective in increasing brand awareness.

By collaborating with influencers, you can leverage their authentic storytelling and engaged followers to create meaningful connections with your target audience.

However, managing influencer campaigns can be a daunting task.

That’s where influencer marketing tools come to the rescue!

In this blog post, we’ll introduce you to the 10 best influencer marketing tools available, highlighting their key features and pricing plans.

So, let’s dive in and find the perfect influencer marketing platform for your next campaign.

Top 10 Influencer Marketing Tools

1. BuzzGuru by Semrush

BuzzGuru is a part of Semrush App Center, which features a diverse range of marketing apps to fuel your business growth. These are marketing apps hand-picked by the Semrush team and you can manage them all under one dashboard.

BuzzGuru is an all-in-one influencer marketing platform that helps you discover, manage, and track your influencer marketing campaigns within one dashboard. It’s the perfect combination of features and tools for preparing, running, and evaluating an influencer marketing campaign.

BuzzGuru also lets you uncover your competitors’ influencer strategies. You can learn which influencers your rivals are working with, see their spend on top-performing campaigns, and gain insights into the specific trends for your market.

If you run an agency, you can even invite clients to follow campaigns in real-time.

Key Features

Competitor Intelligence: With BuzzGuru, you can see how your competitors are using influencer marketing, including their ad campaign budgets, target audiences, and preferred influencers. This information can help you identify opportunities to improve your own influencer marketing campaigns.
Influencer Discovery: With a database of over 27 million influencers, you can easily find the right influencers for your brand. You can filter your search by criteria such as location, industry, follower count, and engagement rate.
Reporting and Analysis: BuzzGuru provides detailed reports on your influencer marketing campaigns, so you can track their performance and see how they’re contributing to your overall marketing goals. The reports include data on impressions, clicks, engagement, and conversions.
Campaign Management: BuzzGuru makes it easy to manage your influencer marketing campaigns from start to finish. You can create a media plan, track influencer performance, and get detailed reports on your results.

BuzzGuru Pricing: A subscription to the Basic plan of BuzzGuru is $169/month. You can then add Competitor Analysis for $129/month, and Campaign Management for $69/month.

Try BuzzGuru for free

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2. Aspire

Aspire (formerly AspireIQ) is an influencer marketing platform that specializes in influencer discovery, campaign management, and analytics. You can use this tool to find creators, manage campaigns, create ads, and drive revenue all in one place.

But that’s not all. Aspire goes above and beyond the capabilities of a run-of-the-mill influencer marketing software. It also provides full-service influencer marketing agency services. You can hire Aspire’s in-house team to professionally manage influencer programs of any size.

Key Features

Influencer Search: Aspire’s influencer search engine allows you to search top influencers, ambassadors, and creators across Instagram, Facebook, TikTok, and YouTube. It analyzes their content, engagement rates, and audience demographics to ensure a good fit.
Workflow Automation and Project Management: You can streamline your influencer marketing campaigns with Aspire’s workflow automation and project management tools. You can automate the whole time-consuming communication process and set up structured approval processes to ensure smooth execution.
Detailed Campaign Analytics and Reporting: Aspire lets you measure the success of your influencer marketing campaigns with comprehensive analytics and reporting. You can track key metrics, such as impressions, engagements, conversions, and ROI, to optimize future campaigns.

Aspire Pricing: Aspire offers customized pricing based on business needs. Contact Aspire for a quote tailored to your specific requirements.

Visit Aspire

3. Traackr

Traackr is a data-driven influencer marketing platform that focuses on influencer identification, social listening, and performance measurement. It offers a variety of features to help brands find the right influencers, track their performance, and measure their ROI.

The platform is used by over twenty of the top global advertisers and hundreds of emerging brands and agencies.

Key Features

Influencer Identification and Segmentation: Traackr’s advanced algorithms help you identify the most relevant influencers based on their reach, relevance, resonance, and reference. You can then segment influencers for targeted campaigns.
Social Listening and Brand Mentions Tracking: Monitor social media conversations and brand mentions in real-time. Gain insights into how influencers and audiences engage with your brand.
Performance Measurement and ROI Analysis: Measure the impact of your influencer campaigns using Traackr’s performance measurement and ROI analysis tools. Evaluate the value and effectiveness of each influencer partnership.
Collaboration Platform for Content Creation: Collaborate with influencers seamlessly using Traackr’s content creation platform. Streamline the content creation process, provide feedback, and ensure brand alignment.

Traackr Pricing: Traackr offers custom pricing plans based on your business goals. Contact Traackr to obtain a customized quote.

Visit Traackr

4. BuzzSumo

BuzzSumo is not just your typical influencer marketing tool — it’s a comprehensive content marketing platform that offers a wide range of features to optimize your digital marketing efforts. With BuzzSumo, you can unlock the power of content discovery, social media analytics, competitor analysis, and influencer marketing, all in one place.

With BuzzSumo’s Influencers tool, you can identify and collaborate with top influencers on Twitter, YouTube, TikTok, and Facebook. The tool offers meaningful influencer metrics that go beyond follower count. You can analyze engagement rates, audience demographics, and even track influencer performance over time.

Furthermore, BuzzSumo provides insights into your competitors’ influencer marketing campaigns and engagement-driving strategies. Armed with this invaluable data, you can craft compelling influencer campaigns that outshine the competition.

Key Features

Influencer Search: Find influencers relevant to your niche by searching based on topics, domains, and keywords. BuzzSumo’s algorithm identifies influential individuals who can help amplify your brand message.
Content Insights and Competitor Analysis: Gain valuable insights into content performance and trends. Discover popular topics, analyze competitors’ content strategies, and identify opportunities for collaboration.
Real-time Monitoring: Stay up-to-date with influencer activities. BuzzSumo provides real-time monitoring of influencer mentions, allowing you to engage with influencers at the right time.
Outreach and Relationship Management: Streamline your outreach efforts with BuzzSumo’s communication tools. Manage influencer relationships efficiently and nurture long-term partnerships.

BuzzSumo Pricing: BuzzSumo offers various pricing plans, starting at $199/month (Basic) and ranging up to $999/month (Enterprise). Choose a plan that suits your business needs.

BuzzSumo Free Trial

Experience the full scope of BuzzSumo with a 30-day free trial. No credit card required.

5. Upfluence

Upfluence is a powerful influencer marketing platform that provides robust tools for influencer discovery, affiliate management, and campaign tracking.

It’s also the first ever influencer marketing platform to have an AI-powered ChatGPT assistant. This nifty feature helps improve the way you connect with influencers and optimizes the impact of your influencer marketing campaigns.

The platform also includes influencer contract templates and influencer outreach email templates to streamline the collaboration process.

Key Features

Influencer Discovery and Analytics: Upfluence offers advanced search filters to find influencers based on demographics, audience size, engagement rates, and more. The platform also provides detailed analytics to evaluate the performance of influencers.
CRM-like Interface: Manage your influencer relationships efficiently with Upfluence’s intuitive CRM-like interface. Keep track of communication, collaborations, and campaign progress in one place.
Campaign Tracking and Performance Metrics: Monitor the success of your campaigns with Upfluence’s tracking and reporting features. Measure key metrics such as reach, engagement, conversions, and ROI.
Email Outreach and Content Collaboration Tools: Streamline your communication and collaboration efforts with built-in email outreach and content collaboration features. Stay organized and ensure smooth workflows.

Upfluence Pricing: Upfluence’s pricing is flexible and can be tailored to your specific needs. To get a quote, contact Upfluence and let them know about your business and your goals.

Visit Upfluence

6. Trend

Trend is an influencer platform and marketplace that helps brands connect with creators to create user-generated content (UGC) such as product shots, testimonial videos, unboxing videos, and more.

If you already have a campaign in mind, you just need to create a project brief on the platform and Trend will collect free applications from people who want to create content for you.

Key Features

A curated network of creators: Trend has a network of over 3,700 creators who are curated based on their creativity, engagement, and reach.
A simple and easy-to-use platform: Trend makes it easy for you to find the right creators, brief them on your projects, and track the results of your campaigns.
No creator negotiations: Influencers work on a set budget for all of your projects, so you don’t have to spend hours negotiating.

Trend Pricing: Trend’s pricing starts at $500 for up to 10 videos or 25 photos and extends up to $1800 for 40 videos or 100 photos. Select a plan that aligns perfectly with your specific needs and budget.

Visit Trend

7. HypeAuditor

HypeAuditor is an influencer marketing software that specializes in influencer analytics, fraud detection, and audience insights. With a database of over 75 million influencers, the platform employs more than 35 metrics for meticulously evaluating and selecting influencers.

From influencer discovery to influencer analytics, HypeAuditor helps you manage the full lifecycle of your influencer marketing campaigns.

Key Features

Influencer Analytics and Insights: Access comprehensive analytics and insights about influencers’ audience demographics, engagement rates, follower growth, and more. Make data-driven decisions when selecting influencers.
Fraud Detection and Transparency: HypeAuditor’s advanced algorithms detect fake followers, engagement manipulation, and other fraudulent activities. Ensure authenticity and transparency in your influencer partnerships.
Audience Insights: Understand influencers’ audiences better with HypeAuditor’s audience insights. Gain knowledge about their interests, demographics, and geographic locations to tailor your campaigns effectively.
Campaign Benchmarks and Comparisons: Benchmark your influencer campaigns against industry standards and competitors. Identify areas for improvement and refine your strategies for better results.

Hype Pricing: HypeAuditor offers personalized pricing options based on the specific needs of your business. Get in touch with HypeAuditor to receive a customized quote that aligns with your specific requirements.

Visit HypeAuditor

8. Klear

Klear is an influencer marketing platform that focuses on influencer discovery, audience insights, and campaign measurement. The platform also has a bunch of free influencer marketing tools to help you kickstart your influencer marketing campaign.

Klear employs a powerful AI tool called PriceBox, which assesses numerous interconnected factors to determine the fees charged by influencers on Instagram. By signing up on the platform, you can unlock access to PriceBox and view rates for Instagram Posts, Videos, and Stories.

Key Features

Influencer Discovery and Vetting: Discover influencers using Klear’s robust search capabilities. Filter by niche, location, social media platform, and more to find influencers who align with your brand.
Audience Insights: Gain valuable insights into influencers’ audiences with Klear’s audience analytics. Understand their demographics, interests, and behaviors to create targeted campaigns.
Campaign Measurement: Measure the impact of your influencer campaigns with Klear’s comprehensive reporting and measurement tools. Track engagement, conversions, and other key performance metrics.
Competitor Analysis: Gain a competitive edge by analyzing your competitors’ influencer strategies. Identify successful partnerships, industry trends, and opportunities for collaboration.

Klear Pricing: Klear offers three pricing plans for influencer marketing, with features that range from basic influencer discovery and management to advanced campaign tracking and reporting.

Visit Klear

9. Collabstr

Collabstr is a specialized influencer marketplace that focuses on Instagram, TikTok, and YouTube. It offers the convenience of buying ready-made services from influencers across different niches and locations.

The platform’s features make it easy to discover the right influencers, communicate with them, and track the performance of your campaigns.

Key Features

Fast discovery: Collabstr makes it easy to find the right influencers for your brand. You can search by influencer’s niche, location, audience size, and other criteria.
Vetted influencers: All influencers on Collabstr are vetted by the platform, so you can be sure that you’re working with high-quality creators.
Instant chat: Easily communicate with influencers directly through the platform’s chat tool. This allows you to quickly answer questions, negotiate terms, and track progress.
Campaign analytics: Collabstr provides detailed analytics on each campaign, so you can track the performance of your influencer marketing efforts.

Collabstr Pricing: Collabstr utilizes a flexible pricing structure. The pricing on Collabstr varies depending on factors such as the specific influencer, their audience size, engagement rate, and the type of service you are seeking. Use their Influencer Price Calculator to calculate how much you should pay for sponsored content on Instagram, TikTok & YouTube.

Visit Collabstr

10. Grin

Grin is a comprehensive influencer marketing platform that offers tools for influencer discovery, relationship management, and campaign tracking.

The platform also features an Influencer Comparison Tool that lets you compare creator engagement rates and metrics to help you find the right influencers to work with.

Key Features

Influencer Discovery and Relationship Management: Find influencers using Grin’s powerful search filters. Manage influencer relationships, track communication, and nurture partnerships effectively.
Analyze Influencer Credibility: With Grin’s Fake Influencer Tool, you can examine influencer profiles and check if their follower activity is normal and healthy.
Campaign Tracking and Performance Analytics: Monitor the success of your influencer campaigns with Grin’s campaign tracking and performance analytics. Measure key metrics, such as impressions, engagement, conversions, and ROI.
Payment and Contract Management: Simplify payment processes and manage contracts securely within the Grin platform. Ensure smooth transactions and compliance with legal requirements.

Grin Pricing: Grin offers flexible pricing solutions that are designed to match your specific business needs. Contact Grin to receive a personalized quote.

Visit Grin

Final Thoughts on Influencer Marketing Tools

The right influencer marketing tools can significantly streamline and enhance your campaigns. From Semrush‘s BuzzGuru to Grin, these top 10 influencer marketing tools offer a wide range of features to help you discover influencers, manage collaborations, track performance, and achieve outstanding results.

With these tools at your disposal, you’ll be well-equipped to create impactful campaigns and foster authentic connections with influencers, driving your brand’s success in the digital landscape.

Editor’s Note: This article was first published on 13 July 2023 and has been updated regularly since then for relevance and comprehensiveness.

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9 Best Advertising Intelligence Tools

Sandeep Mallya — Tue, 20 Feb 2024 04:31:38 +0000

Within the challenging and ever-changing business environment, keeping an eye on your competitors’ advertising strategies can give you a serious advantage.

But how do you uncover their secret sauce?

That’s where advertising intelligence tools swoop in to save the day.

These incredible tools are your backstage passes to deconstructing and analyzing your competitors’ ads, helping you make smarter, data-driven decisions.

In this blog post, we’ve gathered the 9 best advertising intelligence tools on the market. We’ll provide you with a complete breakdown of their key features and pricing plans so you can pick the perfect tool for your needs.

Let’s get started.

Top 9 Ad Intelligence Tools

1. AdClarity by Semrush

AdClarity is an advertising intelligence platform that helps you deconstruct your competitors’ ad campaigns, learn from their success, and see which channels make the most impact. It provides a complete overview of all the competition’s activities in all channels in 35 markets.

With AdClarity, you can get a complete picture of your competitors’ top-performing advertising campaigns and the level of engagement they generate.

In addition, you can identify your competitors’ highest ROI-generating publishers and traffic sources by seeing the impact they bring and find out how much your competitors are investing across channels to achieve their results.

AdClarity is a part of the Semrush App Center, a curated collection of marketing apps designed to drive the growth of your business. Combined with the powerful SEO and ad intelligence features of Semrush, you can gather all the insights you need within a single dashboard.

Key Features

Competitor Tracking: AdClarity allows you to track your competitors’ ad campaigns across all channels, including Google Ads, Bing Ads, Facebook Ads, and Twitter Ads. You can see their ad creative, landing pages, and keywords, as well as their budget and performance metrics.
Campaign Insights: Gain insights into your competitors’ most successful campaigns. You can see which keywords they’re bidding on, which ad creative is performing the best, and how much they’re spending.
Channel Analysis: Find out which channels are making the most impact for your competitors. You can see which platforms they’re using, where their traffic is coming from, and how their campaigns are performing.

AdClarity Pricing: Semrush provides 2 in-app package options for AdClarity: AdClarity Display and AdClarity Social & Video. The cost for AdClarity Display is $169/month and AdClarity Social & Video is priced at $180/month. You can subscribe to both for $349/month. Visit the Semrush pricing page for more details on the Semrush‘s flagship online marketing platform and the Semrush App Center.

Try AdClarity free for 7 days

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2. Adbeat

Adbeat is an advertising intelligence tool that helps you analyze your competitors’ online advertising strategies. It offers insights into competitors’ display, mobile, and text-based ads across various networks.

Adbeat has data and insights for over 90 ad networks, including native ad networks like Taboola and Outbrain. You can see your competitors’ most successful publishers, networks, ad types and more, plus estimated ad spend down to the dollar amount.

Key Features

Ad Analysis: Access a comprehensive database of ads and analyze competitors’ creatives, ad copy, landing pages, and call-to-action strategies.
Advertiser Insights: Discover top advertisers in your industry and gain insights into their advertising activities.
Competitive Benchmarking: Adbeat allows you to compare your own ad campaigns to your competitors’. This can help you identify areas where you can improve your campaigns.
Customizable Reports: Create customized reports that show you the data that’s most important to you.
Alerts: Adbeat can send you alerts when your competitors make changes to their ad campaigns. This can help you stay ahead of the competition.

Adbeat Pricing: Adbeat offers two pricing plans: Standard at $249/month and Advanced at $399/month. Choose a plan that suits your business needs.

Sign up for a free Adbeat account

3. PowerAdSpy

PowerAdSpy is a robust ad intelligence tool that helps you uncover your competitors’ social media ad strategies and optimize your own campaigns for maximum success.

The platform includes a vast database of social media ads across multiple platforms such as Facebook, Instagram, YouTube, and Google. By exploring this extensive collection of ads, you can gain valuable insights into your competitors’ creative approaches, messaging tactics, and promotional strategies.

Key Features

Ad Campaign Search: PowerAdSpy allows you to search and discover a wide range of ad campaigns across different platforms and industries. You can explore ads from various niches, and uncover winning strategies and creative ideas.
Ad Filters and Sorting: The tool offers powerful filtering options to narrow down ad searches based on specific criteria such as ad type, engagement metrics, keywords, and more. You can sort and analyze ads based on their performance and relevance.
Ad Creative Analysis: PowerAdSpy lets you delve deep into ad creatives, examining various elements such as headlines, images, ad copies, and call-to-actions.
Ad Performance Metrics: Access crucial performance metrics such as likes, shares, comments, and engagement rates for each ad. These insights help you identify your competitors’ top-performing ads and uncover user behavior.
Demographic and Targeting Insights: PowerAdSpy provides insightful data on the audience reached by specific ads, including demographic information such as age, gender, location, and interests.

PowerAdSpy Pricing: PowerAdSpy offers various plans, starting from a free plan with limited features ranging up to $249/month (Platinum plan). Check PowerAdSpy’s pricing page for up-to-date information on all the key features included in each plan.

Sign up for PowerAdSpy’s free plan

4. Pathmatics by Sensor Tower

Pathmatics is an advertising intelligence software that offers insights into digital advertising spend, creatives, trends, and much more across social, video, OTT, mobile, and display.

With Pathmatics, you can evaluate your competitors’ marketing campaigns, compare different advertisers, see share of voice, and identify missed opportunities. The software also allows you to create or export custom reports with insights tailored to your business goals.

Key Features

Creative Analysis: Analyze competitors’ ad creatives, messaging, and formats across various platforms.
Spend Monitoring: Track competitors’ advertising expenditure and budget allocation.
Advertiser Insights: Discover top advertisers in your industry and gain insights into their advertising strategies.
Media Planning: Identify publishers and platforms where competitors are advertising.

Pathmatics Pricing: Pathmatics offers custom pricing plans based on specific requirements. Visit their website for detailed pricing information.

Request a free demo of Pathmatics

5. AdMobiSpy

AdMobiSpy is an ad intelligence tool that allows you to spy on your competitors’ mobile-based ads, as well as see their ad placements, creatives, and landing pages. It has four main ad intelligence tools, separated based on ad format or platform: Google ads, myTarget ads, Popup ads, and Mobile networks.

Key Features

Advanced Search: You can search for ads by keyword, country, ad network, and other criteria.
Detailed Reports: AdMobiSpy generates detailed reports on each ad campaign, including impressions, clicks, conversions, and revenue.
Landing Page Analysis: You can analyze landing pages to see what is working and what is not.
Competitor Analysis: You can compare your ad campaigns to those of your competitors to see how you are doing.

AdMobiSpy Pricing: Full access to all the tools within AdMobiSpy costs $599/month. You can also sign up for standalone access to Google ads, myTarget ads, Popup ads, and Mobile networks. Check their website for more details.

Sign up for a free trial of AdMobiSpy

6. Anstrex

Anstrex provides competitive intelligence for native advertising, push notification ads, and pop ads. With its extensive coverage of 27 native ad networks and 32 pop ad networks, including major global players and regional networks, Anstrex provides valuable insights into your competitors’ advertising strategies.

With Anstrex, you can see what ads your competitors are running, what ad networks they are using, and what landing pages they are building.

Key Features

Data-Driven Analytics: Anstrex doesn’t just provide raw data. It also offers analytics that helps you make sense of the data, allowing you to make informed decisions about your advertising campaigns.
Global Coverage: Anstrex covers 27 native ad networks and 32 pop ad networks, giving you a wide range of data to work with. Whether your competitors are local or global, you’ll be able to track their advertising activities.
Advanced Landing Page Insights: With Anstrex’s built-in downloader, you can scrape any landing page for further analysis. You can then customize the landing page to your liking using the tool’s powerful HTML editor.

Anstrex Pricing: Anstrex offers various pricing options tailored to each of their products. For standalone native advertising intelligence, the subscription fee is $69.99/month/user. However, if you prefer to combine native, push, and pop ad intelligence, the pricing plan is set at $219.99/month/user. Alternatively, you have the option to subscribe separately for push advertising and pop advertising. Check Anstrex’s pricing page for more details.

Sign up for Anstrex

7. SocialPeta

If your main focus is social media advertising, SocialPeta is certainly worth exploring. This tool provides in-depth insights into ad performance across all major social platforms.

With an extensive database of over 1.3 billion ad creatives across 70 mainstream social channels, including Facebook, Instagram, TikTok, YouTube, and Twitter, you can learn from your competitors’ top-performing ad campaigns and apply proven techniques to drive business growth.

Key Features

Ad Creative Intelligence: SocialPeta has a massive database of ad creatives, so you can get inspiration for your own campaigns. You can also see how other companies are using ad creatives to achieve their goals.
Ad Cost Intelligence: Access valuable information on the estimated ad costs for different ad formats, placements, and targeting options. You can analyze the estimated costs for specific campaigns, benchmark your spending against competitors, and identify opportunities to optimize your ad spend.
Audience Insights: SocialPeta provides insights into your target audience, so you can better understand their needs and interests. This information can help you create more effective ad campaigns.

SocialPeta Pricing: SocialPeta offers personalized pricing plans based on business goals. To explore their product offerings and obtain detailed pricing information, you can reach out to SocialPeta directly and schedule a demo session.

Sign up for a free trial of SocialPeta

8. Moat by Oracle

Oracle’s presence in the ad intelligence space may appear surprising at first, considering Oracle’s primary focus has always been on database software and cloud solutions. However, it’s important to note that Oracle has expanded its portfolio over the years to offer a wide range of enterprise solutions and services, including marketing and advertising technologies.

Acquired by Oracle in 2017, Moat is an ad intelligence platform that offers a range of features that empower advertisers, publishers, and agencies to gain valuable insights into digital advertising campaigns.

Moat’s primary focus is on ad verification and measurement, helping businesses understand the effectiveness and performance of their digital ads.

Key Features

Ad Verification and Measurement: Moat provides ad verification and measurement services to assess the effectiveness and performance of digital ads.
Viewability Metrics: You can track and analyze viewability metrics to understand how often your ads are seen by users.
Competitive Ad Intelligence: Moat allows you to monitor competitors’ advertising activities, including creative strategies and ad placements, to stay informed about industry trends and benchmark performance.
Oracle Integration: As part of Oracle, Moat benefits from the company’s resources and expertise, allowing for continuous innovation and integration with Oracle’s wider marketing and advertising solutions.

Moat Pricing: Moat typically offers customized pricing based on the specific requirements and size of each client. To obtain up-to-date pricing information for Moat, contact the Moat sales team directly.

Visit Moat

9. iSpionage

iSpionage is a competitive intelligence tool designed to provide you with valuable insights into your competitors’ digital marketing and advertising strategies. It offers a range of key features to help businesses gain a competitive edge and optimize their own marketing efforts.

Key Features

Competitor Research: Identify your top competitors, analyze their ad campaigns, keywords, and landing pages, and gain insights into their overall marketing strategies.
Ad Copy Testing: Test your ad copies against your competitors’, compare the performance of different ad copies, and measure the overall effectiveness of your ad copies and PPC keywords.
Landing Page Analysis: The tool provides an in-depth analysis of competitors’ landing pages. You can evaluate the design, content, and overall effectiveness of your competitors’ landing pages to gain insights and inspiration for their own landing page optimization.
Reporting and Analytics: iSpionage offers in-depth reporting and analytics features to track and measure the performance of ad campaigns, keywords, and landing pages. You can even generate custom reports and leverage data-driven insights to make informed decisions.

iSpionage Pricing: iSpionage’s pricing plans range from $59/month (Starter) to $299/month (Advanced). Check their pricing page for a complete breakdown of features included in each plan.

Sign up for a free trial of iSpionage

Final Thoughts on Ad Intelligence Tools

And there you have it! The best ad intelligence tools on the market. Whether you’re an entrepreneur, a digital marketer, or an agency, these tools will help you level up your advertising intelligence game.

Armed with the insights gained from the aforementioned ad intelligence tools, you can make smarter marketing decisions and achieve higher returns on your advertising investments.

Editor’s Note: This article was first published on 21 July 2023 and has been updated regularly since then for relevance and comprehensiveness.

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10 Most Entertaining Business Podcasts

Sandeep Mallya — Sun, 18 Feb 2024 17:40:35 +0000

In this article, I list down 10 best business podcasts that are just as entertaining as they are informative.

I know what you’re thinking: Entertainment and business don’t blend well together.

The general consensus is that business podcasts are “boring” and “uninteresting.” In other words, in terms of podcast categories, they’d probably be at the very end of the spectrum of entertainment.

But this list of best business podcasts is here to prove otherwise. The podcasts featured here can easily give mainstream podcasts like This American Life and Armchair Expert a run for their money.

So without further ado, here are the 10 most entertaining business podcasts you should listen to. If you need more recommendations, you can check the “Honorable Mentions” section to see 10 more entertaining and binge-worthy business podcasts.

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10 Most Binge-Worthy Business Podcasts

1. Business Wars

Hosted by: David Brown (a podcast by the Wondery Podcast Network)

The Wondery podcast network has some of the best business podcasts and Business Wars, hosted by veteran radio journalist David Brown, is the best and most entertaining business podcast of the whole lot.

Business Wars gives you the unauthorized, real story of what drives competing companies and their leaders, investors, and executives to new heights or ruin. The podcast covers some of the most intense corporate (and brand) rivalries — from Coke vs Pepsi to Netflix vs Blockbuster to XBox vs Playstation.

Each episode is around 30 minutes long and each brand rivalry is given a multi-episode treatment. Since the subject of the podcast is so interesting, it will keep you on the edge of your seat and before long, you’ll find yourself binge-listening to multiple episodes in the series.

My personal favorite is Netflix vs Blockbuster – an eight-part series that dives deep into the rivalry between Netflix and now-defunct Blockbuster.

Launched in 2018, Business Wars quickly grew to be one of the most popular podcasts on Apple Podcasts. Fast forward to today, the podcast has had over 60 seasons and continues to have a large fanbase.

But it’s not just the brilliant storytelling ability of David Brown that keeps you hooked to this podcast. It’s also the fact that there are so many lessons to be learned from each business rivalry. If I could recommend just one business podcast from this list that’s equal parts entertaining and informative, it would be Business Wars.

Listen on: Apple Podcasts | Spotify | Website

My 3 Favorite Episodes

The below episodes have multiple parts.

iPhone vs BlackBerry (5-part series)
Netflix vs Blockbuster (8-part series)
Coke vs Pepsi (7-part series)

2. Bad Blood: The Final Chapter

Hosted by: John Carreyrou

Elizabeth Holmes had everything going for her. Her blood-testing startup Theranos was valued at over $9 billion and she was being hailed as the world’s youngest self-made female billionaire. And then it all came crashing down when it was revealed that her blood-testing technology didn’t really work.

To make it worse, Holmes had been lying to investors, doctors, and patients about the capabilities of her technology. Worse still, she had been using a wide range of intimidation tactics to silence critics, both from inside and outside her company.

Hosted by John Carreyrou, the WSJ reporter who first broke the Theranos scandal and the author of the brilliant book Bad Blood, this podcast delves into the court case against Elizabeth Holmes and the different scenarios that led to Holmes’ downfall.

Carreyrou breaks down every little detail concerning the Theranos scandal, from Holmes’ relationship with mainstream media to Silicon Valley’s fake it-till-you-make it culture that enabled Holmes to defraud investors and get away with her outrageous lies.

If you liked Carreyrou’s book Bad Blood, then this podcast is a must-listen. Even if you haven’t read the book yet, this podcast will reveal everything you need to know about the Theranos scandal and her subsequent trial that finally held Holmes accountable for her crimes.

Side note: This podcast pairs well with The Dropout, another podcast that covers the rise and fall of Theranos and Elizabeth Holmes. You can find more details about this podcast in the “Honorable Mentions” section.

Listen on: Apple Podcasts | Spotify

My 3 Favorite Episodes

3. WeCrashed: The Rise and Fall of WeWork

Hosted by: David Brown (a podcast by the Wondery Podcast Network)

WeCrashed is a six-part podcast series about the rise and fall of WeWork, a company that was once valued at $47 billion dollars. WeWork’s eccentric founder Adam Neumann was able to attract billions of dollars from top-notch investors around the world. He was on the verge of creating a global real estate empire.

All that changed when WeWork decided to go public. WeWork’s disastrous IPO in 2019 unravelled a web of controversies and deceit that the company was embroiled in. As Prof Galloway, host of the Pivot podcast, puts it, “WeWork tried to turn chicken shit into chicken salad.”

For a comprehensive understanding of the WeWork scandal, you must tune in to the WeCrashed podcast. The podcast is hosted by David Brown, who also hosts the super popular business podcast Business Wars (see #1 in this list). In fact, this podcast became so popular that it’s now being adapted into a limited TV series of the same name, starring Jared Leto as Adam Neumann and Anne Hathaway as Rebecca Neumann.

WeWork’s rise and fall is a cautionary tale for ambitious entrepreneurs. It reveals the amount of damage a narcissistic leader can do to an organization.

For me, the most infuriating part of the WeWork story was Adam Neumann’s settlement. He walked away with $1.7 billion after he lost the company millions of dollars every week and the company fired 8,000 employees across locations.

Side note: If you end up liking this podcast, please check out the book Billion Dollar Loser by Reeves Wiedeman. This business thriller offers an in-depth look at all the insanity that transpired at WeWork until its disastrous IPO. It was one of the best business books I read in 2021.

Listen on: Apple Podcasts | Spotify | Website

My 3 Favorite Episodes

4. Bad Bets

Hosted by: John Emshwiller and Rebecca Smith (a podcast by the Wall Street Journal)

The Wall Street Journal’s Bad Bets is a podcast series that explores big-business dramas that have had a big impact on the world. It’s a relatively new series and the first season deals with the Enron scandal which many consider to be the mother of all corporate frauds.

Hosted by Wall Street Journal reporters John Emshwiller and Rebecca Smith, the show features interviews from key players who had a front row seat to the big egos and unchecked power within Enron.

Listen on: Apple Podcasts | Spotify | Website

My 3 Favorite Episodes

5. Legal Wars

Hosted by: Hill Harper (a podcast by the Wondery Podcast Network)

This critically acclaimed podcast by the Wondery Podcast Network deep dives into some of the most famous court cases in American history, from Hulk Hogan’s lawsuit against Gawker that put the company out of business, to ‘Pharma Bro’ Martin Shkreli’s sentencing for securities fraud. In addition to all the legal drama, you’ll also hear about the real-world implications these cases had on the modern society.

Hosted by actor and Harvard Law School graduate Hill Harper, each court case is given a multi-episode series just like Wondery’s other podcast Business Wars (see #1).

I’d highly recommend you start with the Hogan v Gawker series as it’s the best and most entertaining of the lot.

Side note: To learn more about the Hogan vs Gawker case, I’d also recommend you read the book Conspiracy by Ryan Holiday which covers this case in greater detail. It’s one of the best business thriller books I’ve ever read and it’s hard to put down once you start reading it.

Listen on: Apple Podcasts | Spotify | Website

My 3 Favorite Episodes

6. Where It Happens

Hosted by: Sahil Bloom and Greg Isenberg

How do you determine whether NFTs are just short-term fads or here to stay? Is Web3 the internet of the future? Which of today’s trends will shape the opportunities of tomorrow? If you’ve pondered over these questions, then this podcast is for you.

Hosted by Sahil Bloom and Greg Isenberg, Where It Happens puts you in the middle of the conversation of innovations and opportunities and gives you access to a community that helps you take advantage of what’s next.

For an introduction to this podcast, check out episode 8 which features an interview with Alexis Ohanian, founder of Reddit, where he shares his early lessons from Reddit and why he’s betting big on Web3.

Listen on: Apple Podcasts | Spotify

My 3 Favorite Episodes

7. We Study Billionaires

Hosted by: Stig Brodersen and Trey Lockerbie

As the name suggests, this podcast interviews and studies famous financial billionaires. From Warren Buffet to Jeff Bezos to Howard Marks, We Study Billionaires will teach you how to apply the billionaires’ investment strategies in the stock market.

The podcast has been around since 2014, so there are a lot of episodes to go through. I’d recommend starting with the first episode of this podcast, which delves into Warren Buffet’s investment approaches.

Listen on: Apple Podcasts | Spotify | Website

My 3 Favorite Episodes

8. Business Movers

Hosted by: Lindsay Graham (a podcast by the Wondery Podcast Network)

Business Movers is a weekly podcast that covers the true stories of the brilliant but all-too-human businesspeople who risked it all to reach new heights. It’s hosted by Lindsay Graham, the Webby Award-winning host of the podcasts American History Tellers and American Scandal.

In the podcast, Graham explores the triumphs, failures, and ideas that transformed our lives, ranging from how Howard Schultz saved Starbucks from the brink of disaster to the collapse of Lehman Brothers.

Listen on: Apple Podcasts | Spotify | Website

My 3 Favorite Episodes

The below episodes have multiple parts.

Coca-Cola’s Greatest Mistake (5 episodes)
The Enlightenment of Steve Jobs (5 episodes)
The Collapse of Lehman Brothers (6 episodes)

9. Founder’s Journal

Hosted by: Alex Lieberman (a podcast by Morning Brew)

This is a podcast hosted by Morning Brew. If you’re not in the know, Morning Brew is a free daily newsletter that covers business and tech news. It’s one of the most popular business newsletters out there with over 3 million subscribers around the world.

Morning Brew’s motto has always been “stay informed and entertained.” The same principle applies to their podcast Founder’s Journal, which is hosted by Morning Brew’s co-founder Alex Lieberman.

Lieberman treats the podcast like his personal audio diary where he shares the tools you need to think better and build a better business and product. Lieberman’s favorite productivity method, which he explains in episode 298, really resonated with me and I was able to take some pointers from it.

Listen on: Apple Podcasts | Spotify | Website

My 3 Favorite Episodes

10. Web3 Breakdowns

Hosted by: Eric Golden

Consider yourself a crypto enthusiast? Then this is the podcast for you. Web3 Breakdowns offers a good primer on complex Web3 topics, including popular NFT projects, crypto assets, blockchain-based protocols, and businesses being built with Web3 architecture.

The podcast features a series of conversations with innovators, founders, investors, and influencers in the world of decentralized internet. It’s the best business podcast to tune into if you’d like to expand your knowledge and understanding of Web3’s emerging ecosystem.

Listen on: Apple Podcasts | Spotify

My 3 Favorite Episodes

Honorable Mentions: 10 More Entertaining and Binge-Worthy Business Podcasts

If the above listed business podcasts aren’t enough to quench your thirst for entertainment, here are 10 more binge-worthy business podcasts.

The Wall Street Journal Podcast – This news podcast by WSJ covers the most important stories, explained through the lens of business. Short episodes (usually under 20 minutes) come out every day on weekdays and hosts Kate Linebaugh and Ryan Knutson always add their unique perspective while covering a wide range of interesting news topics.
The Dropout – If Bad Blood:The Final Chapter (see #2) isn’t enough to unpack the Theranos saga, then I’d highly recommend The Dropout, which covers Elizabeth Holmes’ trial in detail. It features exclusive interviews with former Theranos employees, investors, and patients, and the never-before-aired deposition testimony of Elizabeth Holmes, and those at the center of the Theranos story.
Pivot – Hosted by popular tech journalist Kara Swisher and NYU Professor Scott Galloway, Pivot covers the biggest news stories in tech, business, and politics. It’s easily one of the best business podcasts around. But what makes it entertaining is the enjoyable banter between Swisher and Galloway.
Secret Sauce – Co-hosts Samuel Donner and John Frye take you behind the scenes of the most innovative leaders, trailblazing companies, and thriving cultures to learn what they have done to become a success. The episodes range from how Jony Ive and Steve Jobs worked together to create some of Apple’s most iconic products, to how two design students overcame the odds to create Airbnb.
American Innovations – Hosted by bestselling author Steven Johnson, American Innovations uses immersive scenes to tell the stories of the scientists, engineers, and ordinary people behind the greatest discoveries of the past century.
Considering the Scam – As you can guess from the podcast title, this is a podcast that covers scams, scandals, heists, and swindles. This 12-episode podcast series is now over, but you can check it out to learn more about fascinating subjects like the origin of Ponzi schemes and the infamous Lufthansa heist.
The Next Big Idea – Hosted by Rufus Griscom, and featuring special guests like Malcolm Gladwell, Susan Cain, Adam Grant, and Daniel Pink, The Next Big Idea brings you groundbreaking ideas with the power to change the way you see the world.
Noah Kagan Presents – This podcast by the founder of AppSumo is insightful and entertaining. Noah’s passion for his craft and entrepreneurship is infectious. Highlights include the episodes “9 Best Side Hustles You Can Start From Home,” “How I Made My First Million Dollars,” and “How Ali Abdaal Grew a 700K Subscriber YouTube Channel While in Med School.”
This Old Marketing – Hosts Joe Pulizzi and Robert Rose, two well-known content marketing experts, talk about the latest content marketing trends, and discuss how businesses can use content to attract and retain customers. Like Pivot, the banter between these two podcast veterans makes this podcast an enjoyable listen.
The GaryVee Audio Experience – GaryVee has an entertaining personality. Which is why I’d feature his podcast on this list because he can even make a boring topic interesting to listen to. Here’s a caveat though: Take everything GaryVee says with a pinch of salt. Some of his recent takes and predictions have been outrageously bad and problematic. And his boisterous, over-the-top personality can be off-putting at times for some listeners.

Final Thoughts

So these are my picks for the most entertaining business podcasts. Did I miss out on any of your favorite business podcasts that are not just informative, but also entertaining? Let me know in the comments section below. I’d love to check out some of your recommendations.

If you’d like more podcast recommendations, check out these lists as well:

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Editor’s Note: This article was first published on 17 February 2022 and has been updated regularly since then for relevance, freshness, and comprehensiveness.

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