When I was seeking a reliable email marketing service for my digital marketing agency, Mailchimp seemed like the best option.

It had a stellar reputation and most marketers I knew were using it at the time for their email marketing needs.

Furthermore, Mailchimp was one of the few email marketing services that offered a forever free plan, wherein you were allowed to send 12,000 emails per month.

At the time, my agency blog had less than 500 followers, so it was an easy decision to make. I created my free account with Mailchimp and kickstarted my email marketing journey.

A few months later, I started 99signals as a side project to document all the strategies and tactics I was using to grow my agency business. A few posts started performing well in search results and with the help of an in-depth guide on link building, my email list grew from a mere hundred to over 2,000 subscribers. My email list had outgrown Mailchimp’s forever free plan.

Up until that time, I was content with Mailchimp’s free plan. It was only when I crossed the limit and started paying the ever-escalating monthly bills, that I realized that my favorite email marketing software had limitations. It was only when I noticed these chinks in the armor that I started considering Mailchimp alternatives.

But before I reveal these alternatives, let’s get one thing straight — I’m not suggesting that Mailchimp is not a good email marketing tool.

On the contrary, Mailchimp is a phenomenally useful tool, packed with features most marketers and bloggers will find extremely valuable in their quest to engage their followers. 

It is the preferred email marketing service provider (ESP) for several businesses and bloggers worldwide. And from a market share standpoint, Mailchimp has no competitors. It commands a market share of over 60% in the email marketing space, dwarfing all the other major players in the segment. 

That said, it’s not the best email marketing service for every business and blogger out there. 

3 Reasons Why You Need to Consider Mailchimp Alternatives

From my own personal experience, I found 3 main reasons why Mailchimp alternatives are worth considering:

1. Steep Learning Curve

One of the most common complaints users have about Mailchimp is that it has a steep learning curve.

For someone who’s new to email marketing, the interface can seem convoluted and it can definitely take a while before you zero-in on the perfect email template for your business.

It’s definitely not a beginner-friendly tool and it’ll take time before you master all the features within the tool.

2. The Limitations of the Forever Free Plan

Mailchimp is widely known for its forever free plan. It’s perhaps the best “freemium” plan at the moment (second only to Brevo’s forever free plan). But it’s not without its limitations.

After Intuit’s acquisition of Mailchimp in 2021, the free plan’s offerings have become less enticing. Previously, you could send up to 12,000 emails monthly, but this has been reduced to just 1,000 emails per month. Additionally, the subscriber limit on the free plan dropped from 2,000 to a mere 500.

Once you cross that limit, you need to upgrade to one of their paid plans. Furthermore, some of Mailchimp’s best features are not available under the free plan, including my favorite Mailchimp feature — Send Time Optimization.

Send Time Optimization uses data science to determine when your subscribers are most likely to engage, and sends your emails at that time. You no longer have to worry about the right time to send your emails. Unfortunately, in order to use Send Time Optimization, you’ll need to upgrade to one of their paid plans.

[Side note: Check out this resource for a more detailed take on Mailchimp pricing]

3. Lack of Customer Support

I judge brands by the quality of their customer support. Sadly, Mailchimp’s customer support leaves a lot to be desired.

If you’re on the forever free plan, there is no email and chat support. You’ll have to rely on their knowledge base to learn the nitty-gritties of email marketing. Mailchimp cites cost control as the reason for not providing adequate customer service which I find really strange for a brand that commands over 60% market share in the ESP space.

Most of the Mailchimp competitors featured below provide exceptional customer service.

If you’re reading this article, you are likely seeking an alternative service to Mailchimp and perhaps you have your own reasons for doing so. You’ve come to the right place.

In this article, I’ll reveal 8 of the best Mailchimp alternatives and explore some of their key features and pricing plans.

8 Best Alternatives to Mailchimp

1. Moosend

Pricing: Starts at $9/mo for 500 subscribers; sign up for a 30-day free trial

Special Offer: Get 25% off your first three months when you switch from Mailchimp to Moosend; Use promo code MC25

If you’re an existing Mailchimp user who’s concerned with the escalating monthly fees, Moosend steps in as the budget-friendly Mailchimp alternative that offers the same features.

Indeed, if you’re making the switch from Mailchimp to Moosend, you’ll find that Moosend is more than 45% cheaper on average.

But let’s dive a bit deeper into what Moosend brings to the table.

Moosend is an email marketing and marketing automation platform designed to cater to both beginners and seasoned marketers. Its user-friendly interface is paired with an impressive suite of features that can challenge other Mailchimp competitors.

With Moosend’s drag-and-drop email editor and automation toolkit, you can seamlessly design and roll out effective email campaigns that resonate with your audience. It also holds a strong sender reputation and effortlessly integrates with various third-party apps and services.

With a focus on user experience, versatility, and delivering high-end features at a fraction of the cost, Moosend is an option worth exploring if you want to get the most bang for your buck.

Moosend: Key Features

• Easy Migration from Mailchimp: Transitioning from Mailchimp to Moosend is hassle-free. With intuitive migration tools, you can seamlessly transfer your contacts, templates, and campaigns, ensuring no disruption to your ongoing marketing strategies.
• Drag-and-Drop Email Editor: Crafting professional-looking emails becomes a breeze with Moosend’s intuitive editor. No coding required; just drag, drop, and design.
• Marketing Automation: Moosend’s automation tools let you set up trigger-based campaigns, allowing for more personalized interactions with your subscribers. From welcome emails to cart abandonment reminders, the platform automates tasks based on user behaviors.
• Segmentation and Personalization: Send targeted emails to specific subscriber groups with Moosend’s advanced segmentation tools. You can also personalize your content to resonate more with individual recipients.
• Detailed Analytics: Track the performance of your campaigns with in-depth metrics. From open rates to click-through rates and beyond, Moosend’s analytics provide actionable insights.
• Integration Capabilities: Moosend seamlessly integrates with a host of third-party apps and platforms, ensuring you can connect it with your existing tech stack or eCommerce platforms like Shopify or WooCommerce.

Moosend: Pricing

Moosend follows a simple list-based pricing structure. You can sign up for a 30-day free trial of Moosend’s Pro plan to try out all the premium features.

• Free Trial – 30 days (No credit card required)
• Pro – $9/mo (500 subscribers, unlimited emails, automation workflows, landing pages & forms)
• Enterprise – Custom

Note: The pricing of Pro will vary based on the number of subscribers in your email list.

Sign up for a 30-day free trial of Moosend Pro

Limited Time Offer: Get 25% off your first three months when you switch from Mailchimp to Moosend; Use promo code MC25

2. Brevo (formerly SendinBlue)

Pricing: Starts at $25/mo for unlimited subscribers; sign up for Brevo’s plan

With over a decade of experience in the email marketing arena, Brevo (formerly SendinBlue) is one of the leading email marketing and automation platforms on the market. It offers a broad range of tools to help you optimize your digital communication strategies, drive customer engagement, and enhance you overall marketing ROI.

Whether it’s designing visually compelling emails, segmenting audience lists for targeted campaigns, or automating complex customer journeys, Brevo provides a complete toolkit tailored to meet the diverse needs of small businesses and startups.

If you’re looking for a feature-rich alternative to Mailchimp, Brevo is a strong contender.

One key difference between Brevo and Mailchimp is their pricing structure. Brevo’s pricing is based on the number of emails sent, whereas Mailchimp’s pricing is often based on the number of contacts. This can make Brevo more affordable for businesses that have a large contact list but don’t send emails frequently.

Brevo’s free plan allows you to send 300 emails per day. Despite being free, it lets you have an unlimited number of contacts in your list and comes with email automation capabilities.

Brevo: Key Features

• Marketing Automation: Set up automated workflows for email campaigns, segmenting contacts based on behavior, scoring leads, or other criteria.
• Segmentation: Organize your contact list by demographics, behavior, or custom parameters to tailor campaigns.
• A/B Testing: Test different versions of emails to find out which one performs better in terms of open rates, click-through rates, and more.
• Landing Pages: Design and create custom landing pages to capture leads or promote specific products/events.
• Reporting and Analytics: Gain insights into campaign performance with detailed metrics like open rate, click rate, and bounce rate.

Brevo Pricing

As mentioned previously, Brevo’s pricing doesn’t rely on list size, but revolves around the volume of emails you send each month.

• Free – $0/mo (300 emails/day, drag and drop editor)
• Starter – $25/mo (Starts from 20,000 emails/mo; No daily sending limit, basic analytics)
• Business – $65/mo (Starts from 20,000 emails/mo; Advanced analytics, marketing automation)
• Brevo Plus – Custom (Enterprise-grade security, advanced integrations)

Sign up for Brevo’s free plan

3. Omnisend

Pricing: Starts at $16/mo for 500 subscribers; sign up for Omnisend’s free plan

If you’re in the eCommerce space and are looking to improve your omnichannel communication, Omnisend should be your first option. 

SMS automation, Facebook custom audiences, and Google remarketing lists are some of the most important features for advanced eCommerce marketing automation. If your business is growing and you’re seeking a great Mailchimp alternative for more advanced eCommerce marketing automation, you should seriously consider Omnisend.

You can also use Omnisend’s easy-to-use Mailchimp migration tool to seamlessly transfer all your data from Mailchimp to Omnisend.

In fact, Omnisend is currently running a special offer for users who are planning to migrate from Mailchimp. You can find out more about this Omnisend Mailchimp migration offer here and understand the steps involved in making the switch from Mailchimp to Omnisend.

Omnisend: Key Features

• Omnichannel Approach: Beyond email, SMS, and push notifications, Omnisend also supports channels like Facebook Custom Audiences and Google Customer Match to provide a unified marketing approach across multiple channels.
• Drag-and-Drop Email Builder: Easily design professional emails without any coding knowledge.
• Pre-built Workflows: Automate common e-commerce sequences such as cart abandonment, post-purchase follow-ups, and welcome series.
• Push Notifications: Engage customers with web browser notifications, even if they’re not on your website.
• Integration: Omnisend can integrate with a wide variety of e-commerce platforms such as Shopify, WooCommerce, BigCommerce, Magento, and others.

Omnisend Pricing

Omnisend offers a free plan, where you can send 500 emails, 50 SMS, and 60 web push notifications to 250 contacts every month. You’ll need to upgrade to a higher-tiered plan to access more advanced features and higher limits.

Omnisend follows list-based pricing, which means you pay based on the number of subscribers in your email list. The pricing of Standard and Pro varies depending on the number of contacts in your email list.

• Free – $0/mo (250 contacts, 500 emails/mo, 50 SMS alerts, 60 web push notifications)
• Standard – Starts at $16/mo (500 contacts, 6000 emails/mo, 60 SMS alerts, unlimited web push notifications)
• Pro – Starts at $59/mo (2500 contacts, unlimited emails, 3933 SMS alerts, unlimited web push notifications)

Click here to sign up for Omnisend

Side note: If you’re planning to migrate from Mailchimp to Omnisend, use Omnisend’s Mailchimp Migration tool to easily move your data between the two platforms.

4. SendFox

Pricing: Lifetime plan starting at $49 for 5000 subscribers; get lifetime access to SendFox

Launched in November 2019 by serial entrepreneur Noah Kagan (founder of AppSumo and KingSumo), SendFox is an email marketing tool designed specifically for content creators.

SendFox was created as a response to the challenges that Noah and his team were facing with email marketing at AppSumo. Dissatisfied with prevailing email marketing services, including Mailchimp, Noah aimed to introduce an email marketing tool that was both user-friendly and affordable.

To be honest, when I reviewed SendFox back in November 2019, I found it lacking several key features.

Since then, SendFox has worked on adding some new features, but there’s definitely room for improvement.

I’d like to see more email templates, integrations, automation triggers, and font types added to the mix.

I wouldn’t include SendFox in the same league as other Mailchimp alternatives like Moosend and Brevo, but if you’re on a shoestring budget and tired of the restrictions with Mailchimp’s free plan, then you should definitely try SendFox.

SendFox: Key Features

• Smart Campaigns: Automatically generate emails based on RSS feeds, ensuring recent content is sent to subscribers without manual intervention.
• Automated Email Campaigns: Set up automated email sequences for subscribers, ensuring continuous engagement with minimal effort.
• Lifetime Deal: Unlike many other platforms that charge monthly, SendFox offers a one-time payment option, making it budget-friendly for many users.
• Straightforward Interface: Designed with simplicity in mind, the platform is user-friendly even for those new to email marketing.

To learn more about SendFox’s key features and functionalities, you can watch my in-depth review and walkthrough below or read the accompanying article here.

SendFox Pricing

SendFox offers a free plan and a lifetime plan that’s currently live at AppSumo. You can get lifetime access to SendFox for just $49 and send unlimited emails to 5000 subscribers.

SendFox’s lifetime plan has five licence tiers, ranging from 5000 to 25000 subscribers.

• Free – $0/mo (1000 subscribers, throttled sends per month)
• Lifetime plan – $49 (5000 subscribers, unlimited sends, automations, smart pages, and forms)

This deal has been live at AppSumo since October 2019. But since this is AppSumo’s very own email marketing tool, you can expect it to be live for a longer duration than some of the other deals on AppSumo. Because of the lifetime access deal on AppSumo, SendFox is currently the most affordable email marketing tool on the market.

Side note: To remove the SendFox branding from your emails and optimize sending deliverability, you’ll need to opt for the Empire add-on plan which is priced at $18/mo.

Get lifetime access to SendFox for just $49

5. iContact

Pricing: Starts at $14/mo for 750 contacts; sign up for iContact’s free plan

iContact is an email marketing software that offers a wide range of tools to help you market your business, grow your email lists, and engage with your audience effectively and easily.

With iContact’s intuitive drag-and-drop email editor, you can design and send beautiful emails using responsive templates that adapt seamlessly to any device, all without the need for coding.

iContact’s robust segmentation and automation features mirror some of the best aspects of Mailchimp, ensuring a smooth transition for users. Additionally, its pricing structure can be more favorable for certain businesses, especially when considering the feature-to-cost ratio.

All in all, iContact is a great alternative to Mailchimp and it strikes the perfect balance between functionality and user experience.

iContact: Key Features

• Segmentation Tools: Customize your messages by segmenting your audience based on various criteria like behavior, demographics, or past interactions.
• Responsive Email Design: Emails automatically adjust to fit any device, ensuring a consistent viewing experience.
• Advanced Reporting: Get insights into campaign performance, subscriber engagement, and other metrics to fine-tune your strategy.
• SpamCheck: This feature evaluates your emails against common spam filters, providing recommendations to improve deliverability before you send them out.

iContact Pricing

iContact offers list-based pricing with seven tiers. iContact’s Test plan is essentially its free plan; it doesn’t quite measure up to the free plans offered by some of the other Mailchimp competitors on this list. It serves mostly as a free trial, letting you explore the key features within the iContact platform.

• Test – $0/mo (250 contacts)
• Launch – $14/mo (750 contacts)
• Grow – $36/mo (2,500 contacts)
• Expand – $65/mo (5,000 contacts)
• Advanced – $95/mo (10,000 contacts)
• Advanced+ – $199/mo (25,000 contacts)
• Pro – Custom (25,000+ contacts)

Sign up for iContact’s free plan

6. ConvertKit

Pricing: Starts at $9/mo for 300 subscribers; sign up for ConvertKit’s free plan

ConvertKit is one of the most widely used email marketing platforms that’s essentially tailored to the needs of content creators, bloggers, and online entrepreneurs. Over the last few years, it’s emerged as a strong Mailchimp alternative, thanks in no small part to its growing popularity with prominent bloggers and podcasters.

Recognized for its user-friendly interface, ConvertKit offers a suite of tools to create, send, and monitor email campaigns effectively. Its visual automation builder allows you to craft and visualize email sequences seamlessly.

The platform also provides customizable forms and landing pages, aiding in the efficient capture and growth of subscriber lists.

Beyond the basics, ConvertKit offers the ability to quickly set up standalone web pages to promote products, events, or content, all without any coding knowledge.

ConvertKit: Key Features

• Visual Automation Builder: Easily create and visualize email sequences and automation workflows with a user-friendly drag-and-drop interface.
• Customizable Forms and Landing Pages: Design attractive sign-up forms and landing pages to capture leads and grow your email list.
• Subscriber Tagging: Allows for sophisticated audience segmentation based on actions, behaviors, or other custom criteria.
• Integrations: It offers seamless connections to many popular platforms, apps, and tools to enhance its functionality.
• Subscriber-Centric Approach: Unlike many other platforms, ConvertKit doesn’t count the same subscriber multiple times if they are on multiple lists. This ensures more transparent billing and easier list management.

ConvertKit Pricing

ConvertKit follows list-based pricing with three tiers. ConvertKit’s free plan gives you access to basic features and supports up to 1000 subscribers.

• Free – $0/mo (1000 subscribers, basic features)
• Creator – Starts at $9/mo (300 subscribers; advanced features such as automated email sequences and third-party integrations)
• Creator Pro – Starts at $25/mo (300 subscribers; everything in Creator plan + premium features such as subscriber scoring and advanced reporting)

Note: The pricing of Creator and Creator Pro will vary depending on the number of contacts in your email list.

Sign up for ConvertKit’s free plan

7. MailerLite

Pricing: Starts at $10 for 1000 subscribers; sign up for MailerLite’s free plan

MailerLite is an email marketing platform used by 560,000+ small businesses, entrepreneurs, bloggers, artists, authors, hobbyists, activists, dreamers, and anyone else who wants to build relationships with their audience.

Their goal is to remove the complexity from email marketing with easy-to-use, yet powerful features and exceptional 24/7 customer support with real people always ready to help.

MailerLite offers the same advanced tools and integrations of other Mailchimp alternatives, yet they manage to keep it simple, inexpensive and fun to use for people of all skill levels.

MailerLite: Key Features

• Customizable Templates: Access a variety of pre-designed templates that can be tailored to fit different campaigns and branding styles.
• Pop-ups: Create customizable pop-ups for your website to capture visitor information or promote offers.
• Embedded Forms and Surveys: Add customizable sign-up forms to your website to grow your subscriber list. Create and send surveys directly from the platform to gather feedback from your audience.
• A/B Split Testing: Test different variations of your emails to see which one performs best in terms of opens, clicks, and conversions.

MailerLite Pricing

MailerLite keeps pricing simple as well. While the free plan includes most of the features, all of their paid plans include unlimited emails with every feature.

• Up to 1000 subscribers (limited features) – FREE
• Up to 1000 subscribers – $10/month
• Up to 2,500 subscribers – $15/month
• Up to 5,000 subscribers – $30/month
• Up to 10,000 subscribers – $50/month
• Up to 15,000 subscribers – $75/month
• Over 25,000 subscribers – $120/month

Sign up for MailerLite’s free plan

8. Yespo

Pricing: Starts at $1.99 for 1000 emails

Yespo (formerly eSputnik) is a Ukraine-based marketing automation company that helps you set up multichannel campaigns via email, text, web push, and messengers easily and quickly.

With Yespo’s email editor, you can build scenarios for sending ready-made messages – when, to whom, where, and under what conditions. The other great thing about Yespo is that the service doesn’t divide its users into basic and pro users like other email marketing services normally do.

The company adheres to its motto of making professional marketing easy and affordable.

Yespo: Key Features

• Advanced Email Editor: Design responsive emails with a drag-and-drop editor, making it easy to create visually appealing campaigns.
• Segmentation: Create targeted customer segments based on behavior, demographics, and purchase history to deliver personalized messages.
• Marketing Automation: Set up automated workflows to engage users at different stages of the customer journey, from welcome series to cart abandonment reminders.
• Integrations: Connect with various e-commerce platforms, CRM systems, and other tools to synchronize data and enhance functionality.

Yespo Pricing

Here are the current email pricing plans Yespo offers:

• Freedom – $1.99/1,000 messages (No subscription fee, unlimited contacts and emails)
• Optimal – $19/mo (up to 10,000 emails per month, unlimited contacts)
• Email Marketing Agency – $599/mo (Yespo will take care of the entire email marketing and marketing automation complex for your business)

Click here to sign up for Yespo

Final Thoughts on Mailchimp Alternatives

So these are eight of the best alternatives to Mailchimp you should consider.

If you have a preferred email marketing service that you think is a better alternative to Mailchimp than the ones listed here, please feel free to mention them in the comments section. I’d love to hear your thoughts.

Editor’s Note: This article was first published on 24 Aug 2016 and has been updated regularly since then for relevance and comprehensiveness.

Related Articles

• Sendinblue vs Mailchimp vs ConvertKit: Email Marketing Tools Showdown
• 5 Best Blogger Outreach Tools to Find and Connect with Top Influencers
• 6 Best Email Marketing Tools for Small Businesses

The post 8 Best Mailchimp Alternatives to Try in 2024 appeared first on 99signals.

Landing pages are essential tools for marketers to generate leads and increase email signups.

With the help of landing pages, you can promote offerings such as eBooks, whitepapers, checklists, special discounts, or simply encourage a visitor to subscribe to email updates from your site. You can also fuel your PPC strategy with an optimized landing page that captures relevant leads for your business.

For landing pages to be effective, you need a landing page builder that is easy to use and includes basic features such as predesigned templates, integration with email marketing services, A/B testing, and at the same time, be affordable for small business owners and professional bloggers.

Here’s a list of the 8 best landing page builders that can help you create professionally designed, conversion-friendly landing pages.

8 Best Landing Page Builders

1. Unbounce

Unbounce is one of the most highly-reputed landing page builders on the market. Using Unbounce’s drag and drop builder, you can build, launch, and optimize custom landing pages for any campaign.

With pricing plans starting from $80/month, it’s one of the most competitively priced landing page builders on the list. The basic plan (Launch) includes access to 75 landing page templates and consists of features such as A/B testing, WordPress & HubSpot integration, and SSL encryption.

In order to access more landing page templates and advanced features such as client sub-accounts, you’ll need to upgrade your plan to Accelerate ($200/mo) or Scale ($300/mo) plan.

Unbounce Pricing

Annual vs Monthly Billing – With monthly billing, these will be the prices for the 4 plans — $80/mo (Launch), $120/mo (Optimize), $200/mo (Accelerate), and $300/mo (Scale).

And with annual billing, this is what you’ll have to pay — $72/mo (Launch), $108/mo (Premium), $180/mo (Accelerate), and $270/mo (Scale). With annual billing, you’ll save 10% on your total billing amount.

To test out all the features, you can sign up for a 14-day free trial by clicking on the link below. And not just that, if you decide to continue your Unbounce subscription after 30 days, you’ll get 20% off your first 3 paid months with Unbounce.

Try Unbounce free for 14 days

Exclusive offer: Get 20% off your first three months (or 35% off a full year) with Unbounce. Click here to learn more.

2. Leadpages

Leadpages is a popular landing page building software that offers powerful templates and tools to optimize leads and sales for your business. You get 160+ free landing page templates that can be sorted based on conversion rates and filtered by industry (blog, eCommerce, fitness, etc).

Leadpages’ easy interface and drag-and-drop builder helps you customize your landing pages without any tech skills.

Aside from advanced features such as A/B testing and built-in payments, you also have the option to create lead capture pop-ups that can help you collect leads from anywhere on your site.

The Standard plan is priced at $25/month when paid annually. It includes key features such as the free landing page templates, unlimited pages and traffic, and a $100 Google AdWords credit. However, if you’d like to access advanced features such as A/B testing, and Leaddigits Text-to-Opt-in codes, you’ll need to upgrade to Professional ($48/mo) or Advanced plan ($199/mo).

Leadpages Pricing

Annual vs Monthly Billing – The monthly subscription price for Standard and Professional plans are $37 and $79 respectively. The advanced plan with premium features is $321/month.

You can save 39% with annual billing and the pricing changes to $25/mo (Standard), $48/mo (Professional), and $199/mo (Advanced).

Leadpages provides a 14-day free trial and you can sign up for the same by clicking on the link below.

Sign up for a 14-day free trial of Leadpages

3. Instapage

Instapage is currently one of the most popular landing page builders on the market. It consists of all the top features that a landing page builder needs to turn traffic into conversions.

The basic plan, which starts from $199/mo (paid annually), gives you access to hundreds of mobile-friendly pre-designed templates that are conversion-optimized to help you generate leads for your business.

You also get access to Instapage’s amazing image library which consists of royalty-free stock images, vectors, and videos. With Instapage’s easy-to-use drag and drop page builder, you can design stunning landing pages and publish them within minutes.

Furthermore, landing pages designed using Instapage integrate smoothly with almost all the leading email marketing service providers (ESPs), making it super easy for you to start growing your email list at a rapid pace.

Instapage Pricing

Annual vs Monthly Billing – With all the landing page builders in this list, you get to save a ton of money by opting for annual billing. Instapage follows two pricing plans — Building and Converting. While the Building plan follows a fixed pricing structure, the Converting plan can be customized for your unique needs.

If you opt for monthly billing, you’ll need to pay $299/month for the Building plan. If you opt for annual billing, you can save 33% off the monthly plan rate and pay only $199/month.

For more details on Instapage’s pricing plans, visit their pricing page.

If you’d like to try some of the features before making your purchase decision, then you can opt for the 14-day free trial by clicking on the link below.

Sign up for a 14-day free trial of Instapage

4. Swipe Pages

While it’s relatively new compared to the other landing page builders on this list, Swipe Pages is a powerful landing page building software that helps you create insanely fast, mobile-optimized AMP landing pages.

With its 70+ modern landing page templates, you can pick and choose the template that best suits your needs and customize it to your liking. In addition to direct integrations with Mailchimp, HubSpot, Zoho, and other automation tools, Swipe Pages is also integrated with popular payment platforms like PayPal and Stripe, making it an ideal landing page builder for eCommerce companies.

Swipe Pages is also one of the most affordable landing page builders on the market. Its basic plan is priced at $29/month (paid annually) and it gives you access to unlimited landing pages and conversions.

Swipe Pages Pricing

Annual vs Monthly Billing – If you opt for monthly billing, these will be the prices for the 3 plans that are available — $39/mo (Startup), $89/mo (Marketer), and $199/mo (Agency).

You can save up to 40% if you opt for annual billing. When you switch to annual billing, the pricing changes to $29/mo (Startup), $59/mo (Marketer), and $119/mo (Agency).

Swipe Pages provides a 14-day free trial. The trial will give you full access to all the top features and you don’t need to enter your credit card details. Click on the link below to sign up for the trial.

Try Swipe Pages for free

[Swipe Pages & 99signals Exclusive Offer] Use coupon code 99SIGNALS to get 20% off for the 1st year on all annual plans. If you’re opting for monthly payments, use coupon code 99SIGNALS_MONTHLY to get 20% off on all plans for the first 3 months.

Visit Swipe Pages now to apply these coupons

To learn more about Swipe Pages and its key features, check out my in-depth Swipe Pages video review and tutorial below:

5. Landingi

Landingi allows you to create and optimize your own custom landing pages without any programming skills.

Landingi offers a great selection of predesigned templates and provides you with all the tools necessary to design and customize your own landing pages, so you can convert visitors into leads.

The basic plan (Core) starts from $29/month, making it one of the most affordable landing page builders on the market.

The basic plan lets you create unlimited landing pages for unlimited visitors, providing you with 100+ high-converting templates and all the necessary email integrations. However, for advanced features such as A/B testing, webhooks, and email automation, you’ll have to upgrade to Create ($89/mo) or Automate plan ($127/mo).

Landingi Pricing

Annual vs Monthly Billing – If you’d like to pay month-on-month, these are your pricing options — $47/mo (Core), $89/mo (Create), and $127/mo (Automate).

If you choose annual billing, then you’d have to pay as follows — $29/mo (Core), $55/mo (Create), and $79/mo (Automate). By choosing annual billing, you can save 38% on the total bill amount.

You can sign up for a 14-day free trial to evaluate all the key features.

Register for a 14-day free trial of Landingi

6. HubSpot Landing Pages

Although it’s slightly on the expensive side, HubSpot’s landing page builder is packed with features that let you design the most stunning landing pages to convert your visitors into leads.

It’s intuitive, incredibly easy to use, and is suitable for entrepreneurs and business owners from different industries. When you combine it with HubSpot’s free CRM, it becomes even more useful.

With HubSpot Landing Pages, you can personalize your landing page content for individual visitors. You can dynamically show different content based on a visitor’s location, source, device, buying stage, etc.

Furthermore, the landing page builder also features HubSpot’s advanced analytics tools and testing software so you can optimize your page to capture as many leads as possible.

HubSpot Pricing

HubSpot’s landing page builder is a part of HubSpot Marketing Hub (Professional Plan) which includes access to HubSpot’s marketing automation tools, blog & content creation tools, among many others.

As such, you’ll need to invest $800/month in order to access HubSpot Landing Pages, but unlike other tools in this list, you’ll get access to a full suite of marketing tools to optimize your website and grow your business.

Click here to learn more about HubSpot Marketing Hub

7. Lander

Lander is yet another landing page builder that helps you design high-converting landing pages in minutes. Trusted by over 1.5 million customers and 3000 brands, Lander is one of the most affordable landing page builders.

The basic plan, which starts from $16/mo for 5000 visitors, has all the features necessary to create beautiful landing pages, including an easy-to-use editor, A/B testing tool, and autofill forms. You also get access to hundreds of ready-made landing page templates.

Lander Pricing

Annual vs Monthly Billing – Like all the other tools above, you get to save a few bucks by opting for annual billing.

For monthly payments, the pricing for each of the plans is as follows — Basic ($49/mo) and Professional ($99/mo). And for annual billing, the pricing plans are — Basic ($16/mo) and Professional ($83/mo).

Sign up for a 14-day free trial of Lander

8. TARS

TARS is one of the leading chatbot platform tools on the market.

Now you may be thinking: Why does a chatbot builder feature in this list?

It’s because TARS has been gaining popularity with its fresh approach to landing pages – using chatbots instead of forms aka Conversational Landing Pages.

Instead of static pages and forms, TARS lets you engage your visitors in personalized conversations and collect 2x as many leads.

With access to over 450 free lead generation and qualification templates for any business, including healthcare, legal, real estate, insurance, and travel, you can make the chatbot landing pages live in minutes.

The TARS chatbot builder offers an easy to use drag and drop feature where you can customize the templates or build a new one ground up without any need for coding. Just ask the visitors relevant questions in a personalized, easy and engaging manner and start collecting more leads.

You can get a chatbot landing page for $99 a month with the Professional plan which gives you access to five chatbots or upgrade to the Business plan for $499 for more features and usage. In both plans, TARS also offers to build custom chatbots for you with their experts.

TARS Pricing

Annual vs Monthly Billing

If you opt for annual billing, you get two months free. You’ll need to pay $4,999/year for the Business plan and $8,999 for the Premium plan.

The Business plan – $499 per month, gives the users five chatbots, access to the templates, and currently comes bundled with 2 chatbots designed by TARS Experts worth $400 for free.

The Business plan – $899 per month. If you need more chatbot landing pages or premium features like a custom design, CRM integration, and having the chatbot on your own domain, you can opt for the Business plan for $499 per month. The business plan users also get 5 chatbots designed by TARS experts worth $597 for free.

For power users who need 20+ chatbots, TARS also offers custom plans that include a dedicated Success Manager and Chatbot Experts.

Start building a conversational landing page with a 14-day free trial

[Exclusive Discount Code] Use code 99SIGNALS_TARS to get 20% discount on all monthly subscriptions and 30% off on the annual subscription.

So these are the 8 landing page builders I’d recommend. In addition to these landing page builders, you can also opt for an integrated platform like Hyax, which has its own landing page builder. Hyax is especially useful if you want to promote courses, membership sites, and other digital products.

Final Thoughts on Landing Page Builders

Creating high-converting landing pages is extremely important for lead generation and higher conversions. According to HubSpot, businesses with over 40 landing pages generated a staggering 12 times more leads than those with just 1 to 5 landing pages.

If you want your online endeavor to succeed, you need a reliable landing page builder by your side.

The landing page creators listed above will provide you with all the necessary features and tools to create and customize landing pages that convert.

If you liked this article, please share it on Twitter using the link below:

Editor’s Note: This article was first published on 17 November 2017 and has been updated regularly since then for relevance and comprehensiveness.

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The post 8 Best Landing Page Builders to Increase Conversions (2024) appeared first on 99signals.

Small businesses can significantly benefit from email marketing.

Case in point: The ROI of email marketing is $44 for every $1 spent, according to DMA.

With numbers like that, it’s a no-brainer to put it front and center of your online marketing strategy.

And building on that, the success of your strategy often rests on the quality of your chosen email marketing software.

In this article, we review the 6 best email marketing tools your business can invest in. By the end of it, you’ll be able to make an informed decision tailored to your specific requirements.

Let’s dive in.

6 Best Email Marketing Services for Small Business Owners (Summary)

Here’s a summary of our top recommendations for email marketing platforms tailored to small businesses. For a detailed description of each of these platforms, refer to the next section.

Our Pick	Brevo With a keen understanding of the dynamics of small and growing businesses, Brevo’s email marketing services are crafted for simplicity, scalability, and value. Product Rating: 4.8 Sign up for the free plan Starts at $25/mo (free plan available)
Budget-friendly Choice	Moosend Marketing automation and email marketing software that's one of the most affordable email marketing services on the market, making it an excellent choice for small businesses. Product Rating: 4.7 Sign up for the free trial Starts at $9/mo (free trial available)
	Omnisend Email marketing and automation platform specifically designed for eCommerce businesses. It focuses on omnichannel marketing, combining email, SMS, push notifications, and other channels seamlessly. Product Rating: 4.3 Sign up for the free plan Starts at $16/mo (free plan available)
	ConvertKit ConvertKit is a robust email marketing and automation platform primarily designed for content creators, bloggers, and online entrepreneurs. Product Rating: 4.0 Sign up for the free plan Starts at $9/mo (free plan available)
	Mailchimp With over two decades of experience in the competitive email marketing arena, Mailchimp is the world’s most widely used email marketing platform. Product Rating: 3.9 Sign up for the free plan Starts at $9.21/mo (free plan available)
	SendFox SendFox focuses on providing a simplified email marketing solution. It’s user-friendly interface is particularly useful for those who want a no-fuss approach. Product Rating: 4.0 Get lifetime access $49 (Lifetime access)

Our Pick

Brevo

With a keen understanding of the dynamics of small and growing businesses, Brevo’s email marketing services are crafted for simplicity, scalability, and value.

Product Rating:

4.8

Sign up for the free plan

Starts at $25/mo (free plan available)

Budget-friendly Choice

Moosend

Marketing automation and email marketing software that's one of the most affordable email marketing services on the market, making it an excellent choice for small businesses.

Product Rating:

4.7

Sign up for the free trial

Starts at $9/mo (free trial available)

Omnisend

Email marketing and automation platform specifically designed for eCommerce businesses. It focuses on omnichannel marketing, combining email, SMS, push notifications, and other channels seamlessly.

Product Rating:

4.3

Sign up for the free plan

Starts at $16/mo (free plan available)

ConvertKit

ConvertKit is a robust email marketing and automation platform primarily designed for content creators, bloggers, and online entrepreneurs.

Product Rating:

4.0

Sign up for the free plan

Starts at $9/mo (free plan available)

Mailchimp

With over two decades of experience in the competitive email marketing arena, Mailchimp is the world’s most widely used email marketing platform.

Product Rating:

3.9

Sign up for the free plan

Starts at $9.21/mo (free plan available)

SendFox

SendFox focuses on providing a simplified email marketing solution. It’s user-friendly interface is particularly useful for those who want a no-fuss approach.

Product Rating:

4.0

Get lifetime access

$49 (Lifetime access)

Top 6 Email Marketing Tools for Small Businesses

1. Brevo (formerly SendinBlue)

Pricing: Starts at $25/mo for unlimited subscribers; sign up for Brevo’s free plan

Brevo (formerly SendinBlue) has been a pioneer in the email marketing software space for over a decade. Despite adding a repertoire of new services to their existing lineup, email marketing remains a prime focus for the company.

With a keen understanding of the dynamics of small and growing businesses, Brevo’s email marketing services are crafted for simplicity, scalability, and value.

From affordable pricing to feature-rich offerings and top-notch support, everything in Brevo is designed keeping small businesses and startups in mind.

Brevo’s free plan allows you to send 300 emails per day. It also gives you access to customizable email templates and SMS & WhatsApp campaigns.

When it comes to budget-friendly email marketing services that provide premium features, it’s tough to beat Brevo’s innovative campaign automation, intuitive design templates, and responsive performance metrics.

Brevo Pricing Plans

Unlike a majority of email marketing software, Brevo doesn’t offer list-based pricing. Instead, the plans are determined based on the number of emails you’d like to send each month.

• Free – $0/mo (300 emails/day, drag and drop editor)
• Starter – $25/mo (No daily sending limit, basic analytics)
• Business – $65/mo (Advanced analytics, marketing automation)
• Brevo Plus – Custom (Enterprise-grade security, advanced integrations)

Browse through Brevo’s pricing plans to see and compare all the features

Brevo Pros and Cons

Pros

• Brevo’s free plan is tailor-made for early-stage startups and small businesses aiming to kickstart their email marketing journey.
• Brevo’s pricing based on emails sent per month offers greater scalability and cost-effectiveness.
• Neatly designed user interface
• Beginner-friendly software
• Affordable, yet packed with premium features
• Customizable templates (included even in the free plan) give your email campaigns a polished look.

Cons

• You can only send 300 emails per day under the free plan.
• Some advanced features only in higher-tier plans.

Sign up for Brevo’s free plan

2. Moosend

Pricing: Starts at $9/mo for 500 subscribers; sign up for a 30-day free trial

Special Offer: Get 25% off your first three months when you switch from Mailchimp to Moosend; Use promo code MC25. Try it now!

Moosend is a marketing automation and email marketing software that lets you design, execute, and track personalized email campaigns, set up automated workflows based on user behavior, and gain insights through detailed analytics, all within a user-friendly interface.

With fully customizable templates and easy-to-use drag and drop editor, Moosend takes the hassle out of crafting compelling email campaigns. It’s also one of the most affordable email marketing services on the market, making it an excellent choice for small businesses.

Moosend’s email marketing packages start at a modest $9/month – you can sign up for a free 30-day trial to test out all the features.

One of Moosend’s standout features is the capability to set up automated workflows. You can design sequences based on specific triggers or user behaviors, helping in more personalized and timely engagement.

Moosend also boasts a 98% sender reputation, so the chances of your campaigns landing in spam folders are pretty slim.

Moosend Pricing Plans

Moosend follows a simple list-based pricing structure with just two tiers: Pro and Enterprise. You can sign up for a 30-day free trial of the Pro plan to get access to all the premium features.

• Free Trial – 30 days (No credit card required – sign up here)
• Pro – $9/mo (500 subscribers, unlimited emails, automation workflows, landing pages & forms)
• Enterprise – Custom

* The pricing will vary based on the number of subscribers or contacts in your email list.

You can save $24/year (on the Pro plan) by opting for annual billing.

Sign up for a 30-day free trial of Moosend Pro

Moosend Pros and Cons

Pros

• Moosend offers a user-friendly interface, making it accessible for both beginners and experienced users.
• Customizable templates and a drag-and-drop editor for easy email creation.
• Moosend excels in marketing automation, allowing for complex workflows based on user behavior.
• Competitive pricing makes it an excellent option for small businesses.
• Moosend’s high sender reputation contributes to good email deliverability.

Cons

• Moosend’s integration options with third-party apps are not as extensive as some of the other email marketing platforms.
• Some users may experience a learning curve when setting up complex automation workflows.

Try Moosend for free for 30 days

3. Omnisend

Pricing: Starts at $16/mo for 500 subscribers; sign up for Omnisend’s free plan

Omnisend is an email marketing and automation platform specifically designed for eCommerce businesses. It focuses on omnichannel marketing, enabling users to combine email, SMS, push notifications, and other channels seamlessly in their marketing campaigns.

With Omnisend, small businesses can provide a uniform experience across various touchpoints, from emails to social media and in-person interactions.

From an email marketing standpoint, Omnisend offers advanced automation workflows that can be triggered by specific customer behaviors, such as cart abandonment, purchase completion, or browsing habits. In addition, the platform provides deep segmentation options, allowing you to target messages based on customer behavior, shopping history, and other criteria.

When it comes to integrations, Omnisend seamlessly connects with leading eCommerce platforms such as Shopify, WooCommerce, Bigcommerce, among others.

If you’re running an online store, think of Omnisend as your Swiss army knife for all things marketing.

Omnisend Pricing Plans

With Omnisend’s free plan, you can send 500 emails, 50 SMS, and 60 web push notifications to up to 250 contacts every month. For advanced features and higher limits, you’ll need to upgrade to a higher-tiered plan.

Omnisend follows list-based pricing, meaning you pay based on the number of contacts in your email list.

• Free – $0/mo (250 contacts, 500 emails/mo, 50 SMS alerts, 60 web push notifications)
• Standard – $16/mo (500 contacts, 6000 emails/mo, 60 SMS alerts, unlimited web push notifications)
• Pro – $59/mo (2500 contacts, unlimited emails, 3933 SMS alerts, unlimited web push notifications)

* The pricing of Standard and Pro will vary based on the number of contacts you select at the top of the pricing table. Visit Omnisend’s pricing page to learn more.

Sign up for Omnisend’s free plan

Omnisend Pros and Cons

Pros

• Omnichannel capabilities: Seamlessly integrates email, SMS, push notifications, etc.
• eCommerce-centric: Tailored tools and features specifically for online stores.
• Advanced automation: Triggered workflows based on customer behaviors.
• Integrates well with major eCommerce platforms.

Cons

• Might be overkill for non-e-commerce businesses.
• Learning curve for those new to omnichannel marketing.
• Higher-tier features can be pricey for small businesses.
• Limited third-party app integrations outside of e-commerce.

Try Omnisend for free

4. ConvertKit

Pricing: Starts at $9/mo for 300 subscribers; sign up for ConvertKit’s free plan

ConvertKit is a robust email marketing and automation platform primarily designed for content creators, bloggers, and online entrepreneurs.

ConvertKit offers the same functionality and ease of use as other email marketing services on this list, with one key difference: it’s tailored more towards bloggers and content creators.

However, that doesn’t mean it’s not suitable for small businesses. ConvertKit offers remarkable automation capabilities, using a straightforward “if this/then that” logic, which can significantly enhance lead generation efforts for your business.

With ConvertKit’s Visual Automation Builder, you can visually map out and design email sequences, making automation workflows easy to understand and build.

ConvertKit also seamlessly integrates with a variety of third-party applications, from eCommerce platforms to webinar tools.

ConvertKit Pricing Plans

For the longest time, ConvertKit’s biggest drawback was not having a free plan. This made it less accessible to small businesses, despite its surging popularity in the email marketing field. ConvertKit addressed this issue in 2023 when it introduced a free plan, which supports up to 1000 subscribers.

Like most other email marketing software on this list, ConvertKit follows list-based pricing with three tiers:

• Free – $0/mo (1000 subscribers, basic features)
• Creator – Starts at $9/mo (300 subscribers; advanced features such as automated email sequences and third-party integrations)
• Creator Pro – Starts at $25/mo (300 subscribers; everything in Creator plan + premium features such as subscriber scoring and advanced reporting)

* The pricing of Creator and Creator Pro will vary depending on the number of subscribers in your email list.

Sign up for ConvertKit’s free plan

ConvertKit Pros and Cons

Pros

• User-friendly interface, especially for those new to email marketing.
• Visual automations allow for easy creation and viewing of email sequences.
• Integrates well with numerous third-party applications and tools.

Cons

• Expensive compared to other email marketing software on this list.
• Limited email templates
• The free plan is limited in scope; it doesn’t cover migration from another email marketing tool.

Try ConvertKit for free

5. Mailchimp

Pricing: Starts at $9.21/mo for 500 subscribers; sign up for Mailchimp’s free plan

With over two decades of experience in the competitive email marketing arena, Mailchimp is the world’s most widely used email marketing platform.

Mailchimp set an industry benchmark when it unveiled its free plan, often referred to as the “Free Forever” plan, wherein you could send 12,000 emails to up to 2,000 subscribers every month.

But times have changed since its 2021 acquisition by Intuit, and there are now competitors on this list that appear to offer more value.

Mailchimp’s current free plan allows you to send emails to a limit of 500 subscribers, with a monthly cap of 1,000 emails. You get limited access to prebuilt templates, email analytics, and all the emails sent from your account will carry the Mailchimp branding.

When you upgrade to a higher-tiered plan, you get access to premium features such as email scheduling, automated customer journeys, A/B testing, and send time optimization.

Mailchimp Pricing Plans

Mailchimp offers list-based pricing with four tiers:

• Free – $0/mo (1000 emails/mo, 500 subscribers, basic features)
• Essentials – Starts at $9.21/mo (500 subscribers; 5000 emails/mo, 3 seats)
• Standard – Starts at $13.75/mo (500 subscribers; 6000 emails/mo, 5 seats)
• Premium – Starts at $275.06/mo (500 subscribers; 150,000 emails/mo, unlimited seats)

* The pricing for Essentials, Standard, and Premium will vary based on the number of subscribers.

Sign up for Mailchimp’s free plan

Mailchimp Pros & Cons

Pros

• Super fast setup and user-friendly interface
• As you move to the paid plans, you get access to advanced features like segmentation, A/B testing, and send time optimization.
• Offers a broad range of integrations with eCommerce platforms, CRM systems, and other third-party apps.

Cons

• The free plan is limited in scope; your emails will also have Mailchimp branding.
• As your subscriber list grows, the costs can escalate quickly, especially when you cross the threshold of the free plan.
• Mailchimp has strict terms of service, and there have been instances of accounts being suspended or terminated without much notice.
• No phone or chat support. Customer support is restricted to email
• Confusing pricing structure

Sign up for Mailchimp’s free plan

6. SendFox

Pricing: Lifetime plan starting at $49 for 5000 subscribers; get lifetime access to SendFox

SendFox is an email marketing software developed by AppSumo. It’s primarily designed for content creators, including bloggers, YouTubers, and podcasters. Given its cost-effective nature and simplicity, it’s rapidly becoming a preferred email marketing software for small businesses.

SendFox focuses on providing a simplified email marketing solution. It’s user-friendly interface is particularly useful for those who want a no-fuss approach.

The best feature in SendFox is its ability to automatically generate emails based on your content. For instance, if you’re a blogger, it can pull your latest blog posts and create newsletters.

To learn more about SendFox’s key features and functionalities, you can watch my in-depth review and tutorial below or check out the full SendFox review here.

SendFox Pricing Plans

Currently, SendFox has a free option and a lifetime deal available on AppSumo. With a one-time payment of $49, you can send unlimited emails to up to 5000 subscribers.

SendFox’s lifetime plan has five licence tiers, ranging from 5000 to 25000 subscribers.

• Free – $0/mo (1000 subscribers, throttled sends per month)
• Lifetime plan – $49 (5000 subscribers, unlimited sends, automations, smart pages, and forms)

To remove the SendFox branding from your emails and optimize sending deliverability, you’ll need to opt for the Empire add-on plan which is priced at $18/mo.

Grab the SendFox lifetime deal at AppSumo

SendFox Pros and Cons

Pros

• Budget-friendly: Priced lower than many competitors, making it an ideal choice for those on a budget.
• Ease of Use: The platform is intuitively designed, allowing newcomers to quickly get the hang of it.
• Content Integration: SendFox can automatically generate newsletters based on your recent content, such as blog posts and podcast episodes.
• Super fast setup, user-friendly interface, and easy to use.

Cons

• Limited Advanced Features: While SendFox covers the basics, it lacks some of the advanced features present in other email marketing platforms.
• Integration Limitations: It does not offer as many integrations as some of the more established platforms.
• Deliverability: Some users have complained about deliverability issues.
• SendFox Branding: The SendFox branding can only be removed with the Empire add-on.
• The simplicity of SendFox can be a double-edged sword. You may find the platform too basic, especially if you’re looking for in-depth customization of templates and designs.

Get lifetime access to SendFox for just $49

Final Thoughts on Email Marketing Software for Small Businesses

Having a reliable email marketing tool is essential for small businesses. Whether you lean towards the innovative features of Brevo and Omnisend, the tailored approach of SendFox for content creators, the classic robustness of Mailchimp and ConvertKit, or the efficiency of Moosend, each platform offers unique strengths tailored to diverse needs.

Ultimately, the right choice will depend on your business objectives, budget, and desired user experience. Whichever you choose, harnessing the power of email marketing will undoubtedly elevate your small business to new levels of success.

What are your thoughts on the email marketing tools featured here? Do you have a personal favorite? Let us know in the comments section below.

Editor’s Note: This article was first published on 3 October 2016 and has been updated regularly since then for relevance and comprehensiveness.

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The post 6 Best Email Marketing Tools for Small Businesses appeared first on 99signals.

Even with the buzz of instant messaging and social media alerts, there’s a timeless contender that keeps proving its worth for startups: email marketing.

It’s like a classic business book that retains its relevance, even as newer titles emerge and fade.

Yet, with a plethora of tools vying for the title of “The Ultimate Email Marketing Software,” how does a startup decide which is the true heavyweight?

If you’re on the hunt for the best email marketing solution for your thriving startup business, you’ve come to the right place.

In this post, we explore the top 5 email marketing software that are not just efficient but tailor-made for the unique challenges and aspirations of startups.

By the time you’re done with this article, you’ll have a clear roadmap to select the ideal email marketing tool for your business journey.

Let’s dive in.

Top 5 Email Marketing Software for Startups

1. Moosend

In a market saturated with tools, Moosend stands out by making advanced email marketing easy for all businesses of all sizes, ensuring you remain ahead of the curve in your email marketing efforts.

The platform has rapidly gained traction in the digital marketing world, particularly among startups, because of its user-friendly interface, robust features, and affordable pricing structure.

From its easy-to-use email editor to advanced automation workflows and detailed segmentation options, Moosend serves as an all-inclusive platform for email marketing and campaign management needs.

Moosend: Key Features

• Intuitive Drag-and-Drop Editor: Moosend offers a straightforward and quick email editor that allows even those without any design experience to create professional-looking emails.
• Advanced Automation: With Moosend’s automation workflows, you can set up trigger-based campaigns with ease. This means you can send targeted emails based on subscriber behavior, such as cart abandonment, clicks, or website visits.
• Segmentation: The platform allows for detailed segmentation of email lists. This ensures that your emails are tailored to specific subscriber groups, enhancing the relevance of each communication and increasing engagement.
• Analytics and Reporting: Moosend provides in-depth analytics, giving you detailed insights into open rates, click-through rates, and other important metrics.
• Integrations: Moosend easily integrates with numerous third-party applications, like CRM systems, eCommerce platforms, and other marketing tools, allowing for a seamless flow of data and improved marketing efficiency.

Why Moosend is a Top Email Marketing Choice for Startups

1. Affordability: Moosend offers competitive pricing, with plans starting at just $9/mo. This is particularly appealing to startups that are often budget-conscious.

2. Scalability: As startups grow, their email marketing needs evolve. Moosend’s platform scales seamlessly, accommodating increasing subscriber counts and more complex campaign requirements.

3. Ease of Use: The platform’s user-friendly design reduces the learning curve, allowing startups to hit the ground running without investing significant time in training.

4. Support and Resources: Moosend provides excellent customer support and a wealth of resources, including tutorials, webinars, and blog posts, ensuring that startups can maximize the potential of their email marketing efforts.

Moosend: Pricing Plans

Moosend doesn’t offer a free plan, but it does offer a 30-day free trial on the Pro plan. You can sign up for this Moosend trial to test out all the key features.

• Free Trial – 30 days (No credit card required – sign up here)
• Pro – $9/mo (500 subscribers, unlimited emails, automation workflows, landing pages & forms)
• Enterprise – Custom

The pricing of the Pro plan will vary based on the number of subscribers in your email list. Additionally, you can save $24/year by opting for annual billing.

Sign up for a 30-day free trial of Moosend

Migrating from Mailchimp to Moosend? You can use promo code MC25 to get 25% off Moosend for the first three months. Grab this special offer now.

2. Brevo (formerly SendinBlue)

Born out of a mission to make email marketing more accessible and effective, Brevo (formerly SendinBlue) champions simplicity without compromising on power.

Its holistic approach to combining email campaigns with SMS allows you to break through the clutter and establish meaningful connections with your audience.

From crafting professional-looking emails and segmenting specific audience groups for personalized campaigns to designing intricate customer journeys, Brevo offers a wide range of tools, specifically curated for the unique requirements of startups and growing businesses.

Brevo: Key Features

• Unified Dashboard: A one-stop location to craft, analyze, and strategize, ensuring streamlined operations and efficient time management.
• Transactional Messaging: Beyond the standard email campaigns, Brevo’s forte lies in its real-time transactional emails, ensuring critical communications never miss a beat.
• SMS Campaigns: A rarity in the email marketing world, Brevo’s integrated SMS campaigns provide an additional avenue for impactful reach.
• Customizable Templates: You can leverage a variety of industry-specific templates, tailored for different audience engagements.
• Advanced Reporting: With visual-rich reports, you can gain deeper insights, allowing for data-driven decision-making to refine your email strategies.

Why Brevo is a Top Email Marketing Choice for Startups

1. Flexible Pricing: Catering especially to startups and small businesses, Brevo’s pricing scales based on email volumes, ensuring value for money.

2. Multi-Channel Marketing: Its ability to merge email and SMS campaigns under one roof ensures startups have diverse avenues for outreach.

3. Reliable Deliverability: SendinBlue’s reputation ensures that emails don’t just get sent, but they land where they’re supposed to: the recipient’s inbox.

4. Adaptive Learning Resources: With a rich library of tutorials, webinars, and articles, startups can swiftly navigate the complex email marketing landscape.

Brevo: Pricing Plans

What makes Brevo’s pricing model unique is that it doesn’t offer list-based pricing, as is the industry norm. Instead, the pricing is based on the number of emails you send each month.

• Free – $0/mo (300 emails/day, drag and drop editor)
• Starter – $25/mo (No daily sending limit, basic analytics)
• Business – $65/mo (Advanced analytics, marketing automation)
• Brevo Plus – Custom (Enterprise-grade security, advanced integrations)

Sign up for Brevo’s free plan

3. iContact

iContact offers a straightforward, no-nonsense approach to email marketing with its hassle-free tools that are crafted to help you design beautiful emails, automate your messages, and grow your audience.

Favored for its blend of simplicity and a rich array of features, iContact is especially suited for startups looking to engage meaningfully with their audience.

iContact: Key Features

• Tailored Templates: iContact’s design toolkit comes loaded with templates specifically geared towards diverse industries, making branding a breeze.
• Strategic Automation: Beyond mere scheduling, iContact’s automation brings strategy into the mix. Automated campaigns feel personal, tapping into the user’s journey seamlessly.
• Engagement Tracking: Not just numbers, iContact offers insights. Dive deep into what keeps the audience hooked, and what might need a revisit.
• Team Collaboration Tools: iContact shines in its ability to let teams collaborate. From draft reviews to strategy tweaks, it’s a collective effort.
• Interactive Landing Pages: Stand out from the crowd with iContact’s interactive landing pages. Create experiences, not just touchpoints.

Why iContact is a Top Email Marketing Choice for Startups

1. Budget-Aware: Startups don’t always have deep pockets. iContact gets that, offering affordable plans that pack a punch in terms of value.

2. Scalability with Simplicity: As startups grow, iContact grows with them—without complicating things. The journey from 100 to 100,000 subscribers remains intuitive.

3. Community Building Features: Engage, nurture, and grow your community. iContact provides tools to make subscribers feel like they’re part of a journey.

iContact: Pricing Plans

iContact’s free plan allows you to test out all the key features within the platform before you decide to invest in the tool. If you want maximum value out of this software, you’d have to opt for a higher-tiered plan.

• Test – $0/mo (250 contacts)
• Launch – $14/mo (750 contacts)
• Grow – $36/mo (2,500 contacts)
• Expand – $65/mo (5,000 contacts)
• Advanced – $95/mo (10,000 contacts)
• Advanced+ – $199/mo (25,000 contacts)
• Pro – Custom (25,000+ contacts)

Sign up for iContact’s free plan

4. Omnisend

Omnisend is an advanced email marketing and marketing automation platform designed specifically for eCommerce businesses.

Unlike traditional email marketing tools, Omnisend focuses on combining various marketing channels such as email, SMS, and push notifications into a unified platform, providing eCommerce startups a powerful yet intuitive environment to grow their online presence and sales.

Omnisend: Key Features

• Multichannel Marketing: Beyond just email, Omnisend supports SMS, push notifications, and more, allowing businesses to reach customers wherever they are.
• Advanced Segmentation: Omnisend provides the tools for brands to segment their audience based on shopping behavior, campaign engagement, and other crucial metrics, ensuring highly targeted campaigns.
• Visual Automation Editor: Building complex workflows is easy and intuitive with Omnisend’s drag-and-drop automation editor.
• eCommerce Integrations: Omnisend seamlessly integrates with popular e-commerce platforms like Shopify, WooCommerce, and Magento, ensuring data synchronization and more personalized marketing.
• Interactive Forms and Landing Pages: Capture more leads and subscriber details with Omnisend’s customizable forms and landing pages that can be embedded or standalone.

Why Omnisend is a Top Email Marketing Choice for Startups

1. Budget-Friendly Options: Understanding the budget constraints of startups, Omnisend offers flexible pricing, ensuring startups get premium features without straining their finances.

2. Quick Onboarding and Learning Curve: Omnisend’s intuitive design ensures that startups can hit the ground running without slogging through extensive tutorials.

3. Support and Resources: With a rich library of resources and a responsive support team, startups can be assured of timely assistance and guidance, making their marketing journey smoother.

4. eCommerce-Focused: Unlike generic platforms, every feature in Omnisend has been designed keeping eCommerce requirements at the forefront, ensuring maximum relevance and impact.

Omnisend: Pricing Plans

Omnisend offers a free plan that supports up to 250 contacts and 500 emails per month. The Standard and Pro prices vary based on the number of subscribers in your email list.

• Free – $0/mo (250 contacts, 500 emails/mo, 50 SMS alerts, 60 web push notifications)
• Standard – Starts at $16/mo (500 contacts, 6000 emails/mo, 60 SMS alerts, unlimited web push notifications)
• Pro – Starts at $59/mo (2500 contacts, unlimited emails, 3933 SMS alerts, unlimited web push notifications)

Sign up for Omnisend’s free plan

5. ConvertKit

ConvertKit is an email marketing platform specifically tailored for online creators, including bloggers, podcasters, and other digital entrepreneurs.

Recognized for its simplicity combined with powerful features, ConvertKit aims to bridge the gap between ambitious marketing goals and hands-on, actionable tools for startups and individual creators.

ConvertKit: Key Features

• Visual Automations: ConvertKit offers a visual automation builder that allows startups to create and view their email sequences, making the nurturing process more intuitive and efficient.
• Customizable Forms and Landing Pages: Catered for creators, ConvertKit provides easy-to-use tools to build attractive landing pages and forms, capturing more leads and growing the subscriber base.
• Segmentation and Tagging: With detailed segmentation and tagging, you can send highly personalized content that resonates with different portions of your audience.
• Integrations with Top Tools: ConvertKit seamlessly connects with popular platforms and tools that creators and entrepreneurs frequently use, like WordPress, Shopify, WooCommerce, Typeform, and more.
• Creator-Friendly Email Templates: ConvertKit’s email templates are designed with creators in mind, ensuring messages are not only functional but aesthetically in line with a personal brand.

Why ConvertKit is a Top Email Marketing Choice for Startups

1. Tailored for Growth: ConvertKit focuses on tools that directly assist in list growth, such as attractive opt-in forms and landing pages. For startups, this means having a tool that supports their primary goal: growth.

2. Focused on Creators: Unlike one-size-fits-all platforms, ConvertKit specifically caters to the unique challenges and aspirations of online entrepreneurs, ensuring tools and features align with their goals.

3. User-Centric Design: Recognizing that many startups and individual creators aren’t tech experts, ConvertKit’s interface is designed to be intuitive and user-friendly, minimizing the learning curve.

4. Supportive Community and Resources: Beyond just tools, ConvertKit has built a community of creators. Their resources, webinars, and tutorials are not generic but tailored to address the specific needs and challenges of startups and online entrepreneurs.

ConvertKit: Pricing Plans

ConvertKit’s free plan provides you access to basic features while supporting 1000 subscribers. For more advanced features like visual automation builder and detailed reporting, you’ll need to upgrade to a higher-tiered plan.

• Free – $0/mo (1000 subscribers, basic features)
• Creator – Starts at $9/mo (300 subscribers; advanced features such as automated email sequences and third-party integrations)
• Creator Pro – Starts at $25/mo (300 subscribers; everything in Creator plan + premium features such as subscriber scoring and advanced reporting)

The pricing of Creator and Creator Pro varies based on the number of subscribers in your email list.

Sign up for ConvertKit’s free plan

Bonus: SendFox

SendFox is a relative newcomer in the email marketing software space. It’s an AppSumo Original product that’s specifically crafted to cater to the needs of bloggers, podcasters, and other creative content creators.

Because of the affordability of its lifetime plan, SendFox is a good starting point for startups that are looking for a budget-friendly email marketing tool that offers all the essential features.

SendFox: Pricing Plans

SendFox’s free plan supports up to 1000 subscribers and gives you access to basic features. SendFox’s lifetime plan at AppSumo allows you to send unlimited emails to 5000 subscribers and provides access to advanced features such as automations, smart pages, and forms.

• Free – $0/mo (1000 subscribers, throttled sends per month)
• Lifetime plan – $49 (5000 subscribers, unlimited sends, automations, smart pages, and forms)

To remove the SendFox branding from your emails and optimize sending deliverability, you’ll need to opt for the Empire add-on plan which is priced at $18/mo.

Get lifetime access to SendFox for just $49

Related: SendFox Review: The Best Email Marketing Tool for Content Creators

Final Thoughts on Best Email Marketing Software for Startups

Diving into the huge pool of email marketing tools can be a bit overwhelming, especially when your startup’s messaging game depends on what you pick.

In this guide, we’ve distilled the market down to five standout platforms: Moosend, Brevo, Omnisend, ConvertKit, and iContact. Each offers a unique blend of features tailored to address the nuanced needs of startups and growing businesses.

Whether you’re drawn to the user-friendliness of Moosend, the innovative pricing structure of Brevo, the eCommerce mastery of Omnisend, the creator-centric approach of ConvertKit, or the reliability of iContact, remember that the best software is the one that aligns most closely with your startup’s goals and vision.

Choose a platform that not only meets your current requirements but can also grow and adapt with you.

Editor’s Note: This article was first published on October 1, 2023 and has been updated regularly since then for relevance and comprehensiveness. 

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The post 5 Best Email Marketing Software for Startups appeared first on 99signals.

Subscribing to business newsletters is a great way to stay updated on the latest trends and happenings in the world of business.

The only problem? There’s an overwhelming amount of business newsletters to choose from. At the end of the day, you wouldn’t want your inbox to be flooded with a gazillion newsletters.

Which is why I decided to create this ultimate list of best business newsletters. Even with this curated list of business newsletters, I’d suggest you handpick only those newsletters that appear to be the most useful for you and your business.

With that said, let’s dive right in.

34 Best Business Newsletters

1. Morning Brew

Frequency: Daily
Pricing: Free

Founded by Alex Lieberman and Austin Rief in 2015 at the University of Michigan, Morning Brew is a free daily newsletter that covers the latest business news in an informative, witty, and entertaining way. When it comes to best daily business newsletters, Morning Brew is considered the gold standard.

With over 3 million subscribers, Morning Brew is one of the most popular business newsletters in the world. If you’d like to stay up-to-date with the latest news and trends in the world of business, and be entertained in the process, there’s no better newsletter than Morning Brew.

Subscribe to Morning Brew

2. The Hustle

Frequency: Daily
Pricing: Free

The Hustle is a daily business newsletter that provides business and tech news in 5 minutes or less. It’s one of the most popular business newsletters on the web with over 2.5 million subscribers and one of the best free business newsletters to subscribe to. It was acquired by HubSpot in early 2021.

The Hustle operates with a goal of building one of the fastest growing, most impactful information companies in the world. One way the company is achieving this goal is through their signature product, the daily email newsletter.

The Hustle newsletter is sent each morning with a breakdown of the most interesting news stories in business and tech. The news is presented in a bold and concise manner with an aim to inform users what they need to know and how it impacts them.

To get a glimpse of what you’ll receive in your inbox, check out some of their past issues here.

Subscribe to the Hustle

Side note: The Hustle’s blog, managed by HubSpot, is a great resource for entrepreneurs. It features a ton of case studies, tips, lessons, and advice for entrepreneurs.

3. GrowthHackers

Frequency: Weekly
Pricing: Free

Founded by Sean Ellis, author of the brilliant marketing book Hacking Growth and the person who coined the term “Growth Hacking,” GrowthHackers is a community-based blog and forum where you can find and distribute high-quality articles on growth hacking, marketing channels, user acquisition, engagement, product launch, and more.

Sent every Monday, the GrowthHackers newsletter features a weekly wrap-up of their best posts, growth hacking case studies, discussions, events, and news curated for the growing GrowthHackers community. If you’re an entrepreneur who’s looking for the best growth hacking tips, tricks, and hacks, the GrowthHackers newsletter is for you.

Subscribe to the GrowthHackers newsletter

4. SaaS Weekly by Hiten Shah

Frequency: Weekly
Pricing: Free

Hiten Shah is an entrepreneur and angel investor who’s regarded as one of the most influential thought leaders in SaaS and technology. Since 2003, he has founded multiple software companies, including Crazy Egg, KISSmetrics, and Nira.

Hiten Shah’s weekly newsletter, SaaS Weekly, is a business newsletter where he shares the best links of the week for anyone interested in SaaS businesses. If you’re a SaaS enthusiast and would like to stay up-to-date with the latest news in the SaaS community, this newsletter is for you.

Subscribe to the SaaS Weekly newsletter

Related: 15 Must-Watch TED Talks for Entrepreneurs

5. The Assist

Frequency: Thrice a week
Pricing: Free

The Assist is a free business newsletter that contains productivity tips, work culture inspiration, and wellness tips to help you get through the work week and find work-life balance.

Every Wednesday, The Assist sends out the Woman Wednesday newsletter that highlights all the awesome work done by women entrepreneurs around the world. On Thursday, you get the #ThirstyThursday newsletter that’s a curation of the most useful posts for entrepreneurs on Twitter, LinkedIn, YouTube, and other social channels.

To get a preview of what you’d be getting with this newsletter, check out their past issues here.

Subscribe to the Assist newsletter

6. Hurry Slowly

Frequency: Bi-weekly
Pricing: Free

This is a newsletter by the Hurry Slowly podcast — a podcast which is all about helping you find comfort through the simple act of slowing down.

Twice a month, podcast host Jocelyn K. Glei will send you smart, actionable ideas on how to be more creative and resilient — plus links to their latest episodes and other goodies.

Check out some of their past issues to get an idea of the kind of content you’ll be receiving in your inbox.

Subscribe to Hurry Slowly

7. 5-Bullet Friday

Frequency: Weekly
Pricing: Free

Serial entrepreneur and bestselling author Tim Ferriss sends out a newsletter called 5-Bullet Friday, a weekly business newsletter focused on technology, writing, and media.

As you can probably guess by the name, this weekly newsletter by Tim Ferriss is sent out every Friday and it features five of the coolest things Ferriss discovered during the week, ranging from books he’s reading to podcasts he’s listening to and TV shows he’s watching.

Expect to be informed and entertained by Ferriss’s curated list of cool things.

Subscribe to 5-Bullet Friday

Related: 85+ Best Books for Entrepreneurs

8. Startup Digest

Frequency: Weekly
Pricing: Free

If you’re looking for the most relevant content in the world of startups, this is the business newsletter you should subscribe to. Startup Digest is one of the best newsletters for entrepreneurs and small business owners.

Once you subscribe to Startup Digest, you’ll get info on the best startup events in your area, curated reading list that’s customized by your interests, networking opportunities, and the latest startup news from around the world. It’s one of the best startup newsletters for founders, entrepreneurs, and small business owners.

Subscribe to Startup Digest

9. Sherwood Snacks

Frequency: Daily
Pricing: Free

Sherwood Snacks is a business newsletter by the popular trading platform, Robinhood.

Known previously as Robinhood Snacks, Sherwood Snacks is a financial newsletter that cuts through the clutter and provides quick, digestible financial news for a wider audience. Each newsletter contains 3-minute long articles that provide a quick breakdown of all the important financial news that you need to be aware of.

To get a taste of this newsletter, you can check out some of their past newsletters here.

Subscribe to Robinhood Snacks

10. Growth Design

Frequency: Weekly
Pricing: Free

Dan Benoni and Louis-Xavier Lavallee started the Growth Design newsletter to help companies around the world craft better products and experiences. Once a week, they share bite-sized tips and insights on customer experience, growth, design, and psychology.

Growth Design is subscribed by over 21,000 people from organizations of different sizes. If you want to level up your product stills and build better experiences for your customers, this newsletter is for you.

Subscribe to Growth Design

11. Stacked Marketer

Frequency: Daily
Pricing: Free

If you’re an online marketer, this is a must-read newsletter. When you subscribe to this daily business newsletter, you get access to carefully curated digital marketing news, tech, and actionable advice for marketers.

Stacked Marketer covers the latest news, trends, and tips for digital marketers in an easily digestible format. From social media marketing to SEO to content marketing, this newsletter filters through the noise to offer you only the most essential news and advice.

To get a preview of their content, check out Stacked Marketer’s past newsletters here.

Subscribe to Stacked Marketer

12. Axios Newsletters

Frequency: Daily/Weekly/Bi-Weekly
Pricing: Free

Axios has a ton of newsletters from a broad spectrum of fields like business, technology, politics, and health. In the context of business, here are three Axios newsletters that I’d recommend:

• Axios Closer – This daily business newsletter helps you catch up on the day’s biggest business stories and look ahead to important trends. You can check their latest issue here.
• Axios Media Trends – This weekly newsletter covers the latest trends reshaping the digital media ecosystem. Check their latest issue here.
• Axios Markets – This daily newsletter helps you stay on top of the latest market trends and economic insights. Check their latest issue here.

Subscribe to Axios newsletters

13. Accelerated

Frequency: Weekly
Pricing: Free

Accelerated is a weekly newsletter about technology and venture capital. Produced by Stanford graduates Justine and Olivia Moore, this newsletter features news stories on technology and startups, interviews with founders and investors, jobs and internship opportunities, app recommendations, and new platforms to try out.

You can check out some of their past issues here.

Subscribe to the Accelerated newsletter

14. No Mercy / No Malice

Frequency: Weekly
Pricing: Free

Created by Scott Galloway, NYU Stern professor and co-host of the popular Pivot podcast, No Mercy / No Malice is a weekly business newsletter that features Galloway’s unique take on tech, business, and relationships in the digital economy. In Galloway’s own words, this is his “obsessively researched, in-your-face, sometimes way-too-personal take.”

Here’s a past issue of the newsletter to give you an idea of what’s included in it.

Subscribe to the No Mercy / No Malice newsletter

15. Stratechery

Frequency: 4 times a week
Pricing: Freemium

Created by technology and business analyst Ben Thompson, Stratechery is a business newsletter that provides analysis of the strategy and business side of technology and media, and the impact of technology on society.

Weekly articles are free, while three daily updates a week are for subscribers only.

Subscribe to Stratechery 

16. The 3-2-1 Newsletter

Frequency: Weekly
Pricing: Free

This newsletter by James Clear, the bestselling author of Atomic Habits, is one of the most popular newsletters in the world. Every Thursday, the latest issue is sent to over two million people and it’s always been a great source of productivity. Each email includes 3 short ideas from James Clear, 2 quotes from others, and 1 question for the reader to ponder.

If James Clear’s Atomic Habits resonated with you and you’re interested in receiving clear insights designed to help kickstart your imagination and creativity, this newsletter is for you.

You can read the past issues of the 3-2-1 newsletter here.

Subscribe to the 3-2-1 Newsletter

17. HBR Email Newsletters

Frequency: Daily/Weekly/Monthly
Pricing: Free

Harvard Business Review has several newsletters you can subscribe to. But if I were to suggest the two best HBR newsletters, they would be the Technology & Innovation newsletter and the Business Bookshelf newsletter.

The Technology & Innovation newsletter contains must-reads from HBR’s most recent articles on technology and innovation. It’s delivered once a month.

HBR’s Business Bookshelf newsletter contains summaries and excerpts of the latest books, special offers, and more from Harvard Business Review Press. If you like reading business books, then this newsletter is highly recommended.

Check out HBR’s full list of email newsletters here.

Subscribe to HBR

18. Noah Kagan’s Newsletter

Frequency: Weekly
Pricing: Free

Noah Kagan, founder of AppSumo, sends a newsletter out with his favorite marketing strategies that enabled him to grow AppSumo to 700,000+ subscribers. In addition, you’ll also find exclusive behind-the-scenes interviews with entrepreneurs and creators and actionable tips to grow your business.

Noah releases content on YouTube on a regular basis and it isn’t surprising that the first email you receive from him includes links to 3 favorite videos from his YouTube channel.

Here are some of Noah Kagan’s past newsletters to get a sense of what’s included.

Subscribe to Noah Kagan’s newsletter

Related: 25 Best AppSumo Deals for Entrepreneurs

19. Andrew Chen’s Newsletter

Image Credit: TechCrunch

Frequency: Weekly
Pricing: Free

Andrew Chen is an advisor and investor for technology startups and general partner at Andreessen Horowitz, a VC firm run by Marc Andreessen and Ben Horowitz. Chen has advised and/or invested in companies like AngelList, Barkbox, Boba Guys, Dropbox, Product Hunt, and Tinder. He has written over 650 essays which have been featured and quoted in The New York Times, Fortune, Wired, and WSJ.

Andrew Chen’s newsletter features long-form essays on startups, growth, metrics, network effects, and all the latest news and developments from Silicon Valley. Subscribers also get special access to unpublished decks, PDFs, and essay collections.

Subscribe to Andrew Chen’s newsletter

20. Fast Company Newsletters

Frequency: Daily
Pricing: Free

Fast Company is a leading business media brand that focuses on innovation in technology, leadership, world changing ideas, creativity, and design.

Fast Company sends out two daily newsletters — Compass and Co.Design. While the former is a daily email that covers the most important news in business, innovation, and creativity, the latter focuses purely on design news, analysis, and opinion.

Subscribe to Fast Company newsletters

21. The Unchained Newsletter

Frequency: Daily
Pricing: Free

The crypto industry moves extremely fast and in order to stay updated, you need a crypto newsletter that can keep up. For that reason, Unchained is a top destination for those looking for the best newsletter for the latest and most relevant stories.

Simply put, the Unchained newsletter is a pleasant surprise every single time you see it hit your inbox (which is daily). It contains up-to-date information in a daily thread that has a few different parts including:

• Daily Bits – a collection of the top news stories
• Today in Crypto adoption – specific story involving news around companies accepting crypto
• The $$$ corner – a section of the newsletter that pertains to  investments,  and big money movements
• What do you MEME? – The funny or relevant crypto meme of the day
• What’s popping – The featured crypto story of the day, written by Unchained
• The Recommended Reads – a list of content you should be aware about which is often times including twitter threads from prominent actors in the crypto community
• On the Pod – A breakdown of the latest episode of the Unchained podcast, easily one of the best cryptocurrency podcasts on the web.

Subscribe to the Unchained newsletter

22. Entrepreneur

Frequency: Few times a week
Pricing: Free

If you’re a fan of Entrepreneur magazine and website, then you should also subscribe to their email newsletter. You’ll receive tips, tools, news, and inspiration to grow your business a few times a week.

In addition, you can keep up with all the latest business stories and technologies that drive experienced as well as aspiring entrepreneurs from all over the world.

Subscribe to Entrepreneur

23. Austin Kleon’s Weekly Newsletter

Image Credit: Tribeza

Frequency: Weekly
Pricing: Free and Paid (paid subscription starts from $5/mo)

Austin Kleon is the bestselling author of Steal Like an Artist and Show Your Work. In his weekly newsletter, which he sends out every Friday morning, Kleon shares a list of 10 things that he thinks are worth sharing — weekly art, writing, creative inspiration, and interesting links.

Kleon provides multiple subscription options to his newsletter. With monthly or annual subscription, you get an additional newsletter on Tuesday, where you get access to comments and community discussion, and access to Kleon’s full archive and special offers.

As of November 2023, Kleon’s free newsletter has over 150,000 subscribers.

Subscribe to Austin Kleon’s newsletter

24. Daniel Pink’s Newsletter

Frequency: Bi-weekly
Pricing: Free

Daniel Pink is the bestselling author of Drive and To Sell is Human. Every other Tuesday, more than 170,000 subscribers receive the Pink newsletter.

His newsletter features two segments — Pinkcast and One More Thing. While Pinkcast features a short video with science-based tools and tips for working smarter and living better, One More Thing contains a few paragraphs about an idea that’s caught Pink’s attention that he found share-worthy.

Here’s one of Pink’s past newsletters to get a sense of what you’ll be receiving in the inbox.

Subscribe to Daniel Pink’s newsletter

25. The Bootstrapped Founder

Frequency: Weekly
Pricing: Free

Created by entrepreneur and author Arvid Kahl, The Boostrapped Founder is a business newsletter that’s firmly based on Kahl’s experiences. Every Friday, you’ll receive proven tactics to help you launch, build, and grow your business.

Featuring new and exciting ways to think about and improve your business, Kahl shares everything that worked for him and the things that didn’t, so you’re better armed to tackle obstacles in your entrepreneurial journey.

Subscribe to the Bootstrapped Founder

26. Sunday Brain Food by Farnam Street

Frequency: Weekly
Pricing: Free

Farnam Street is a blog run by Shane Parrish, an ex-cybersecurity expert at Canada’s top intelligence agency. The blog has a strong focus on self-improvement, learning, mental models, and reading books strategically.

Every Sunday, Shane Parrish sends out an email newsletter full of actionable ideas and insights that stand the test of time. Some of the sections you can expect include snippets of one of Parrish’s posts, a quote to think about, and a tiny thought.

It’s one of the most popular newsletters out there, with over 600,000 subscribers.

Check out a sample Farnam Street newsletter here.

Subscribe to Farnam Street

27. TLDR

Frequency: Daily
Pricing: Free

TLDR is a short daily newsletter that covers the most interesting stories in tech, science, and coding. The newsletter includes brief sections on big tech & startups, science & futuristic technology, and programming, design, & data science.

As the name of the newsletter suggests, the news stories covered here are brief and concise. So if you’d like your daily dose of tech news in a succinct format, this newsletter is for you.

TLDR is subscribed by over 1 million subscribers. Check out one of their past newsletters here.

Subscribe to TLDR

28. Lenny’s Newsletter

Frequency: Weekly/Monthly
Pricing: Free/Paid (paid subscriptions start from $15/mo)

Created by angel investor Lenny Rachitsky, Lenny’s Newsletter is a long-form business newsletter that covers product, growth strategy, metrics, and startups. The free newsletter is sent once a month. You can also subscribe to the paid weekly newsletter for $15/month and get access to Lenny’s private Slack community and a curated collection of resources, events, and discounts.

The free monthly newsletter has over 480,000 subscribers, while thousands of entrepreneurs are subscribed to the paid weekly newsletter.

Want to learn more about the sort of content you can expect from this newsletter? Check out the best of Lenny’s Newsletter here.

Subscribe to Lenny’s newsletter

29. The Daily Stoic Newsletter

Frequency: Weekly
Pricing: Free

Wondering why a Stoic newsletter is included in the list of best business newsletters for entrepreneurs? It’s because this Greco-Roman philosophy has influenced and helped a new generation of entrepreneurs like Jeff Bezos, Marc Cuban, Tim Ferriss, and several others.

Ryan Holiday’s transition from a marketing and PR expert to modern-day Stoic philosopher has been fascinating. After writing bestselling business books like Trust Me, I’m Lying and Conspiracy, Holiday pivoted to Stoicism and made quite a name for himself by authoring books like The Daily Stoic, The Obstacle is the Way, and many others.

Ryan Holiday’s The Daily Stoic sold millions of copies worldwide. The book explores Stoic philosophy and features quotes and interpretation of those quotes from prominent Stoic philosophers like Marcus Aurelius, Epictetus, and Seneca.

The Daily Stoic email newsletter is a spin-off of the book sent out each morning. Each email will help you cultivate strength, insight, and wisdom to live your best life.

Subscribed by over 600,000 people, The Daily Stoic newsletter is the perfect newsletter to kickstart your day with the philosophy that has intrigued and inspired some of history’s greatest men and women and continues to do so in the 21st century.

Subscribe to the Daily Stoic newsletter

30. The Moz Top 10

Frequency: Semi-monthly
Pricing: Free

Lots of SEO tools and blogs have their own newsletters. While the newsletters sent by Semrush, Ahrefs, and others focus on articles and resources from their own blog, this newsletter by Moz curates the 10 most valuable articles on SEO and online marketing from around the web, including their own blog.

This is incredibly useful because you don’t have to hunt for news in the ever-evolving landscape of SEO. I’m not a fan of Moz’s SEO toolkit, but their newsletter is definitely worth checking out.

Subscribe to the Moz Top 10 newsletter

Related: SEO Tools Showdown: Semrush vs Ahrefs vs Moz vs SpyFu

31. Nir Eyal’s Newsletter

Frequency: Weekly
Pricing: Free

Nir Eyal is a bestselling author and lecturer who’s best known for his book Hooked: How to Build Habit-Forming Products. His books and articles always explore the intersection of psychology, technology, and business.

Nir and Far is Nir Eyal’s business newsletter where he shares the best practices in consumer psychology, design, and behavioral science.

Subscribe to Nir and Far

Related: 7 Marketing Lessons I Learned from “Hooked” by Nir Eyal

32. Starter Story

Frequency: Weekly
Pricing: Free

Starter Story is one of the best small business newsletters you can subscribe to. This weekly newsletter contains valuable tips, insights, and lessons from successful entrepreneurs. In addition, you get a sneak peek at some of the biggest ideas that are working today, alongside case studies of entrepreneurs who are earning millions every month.

Whether you’re looking for inspiration, tried and tested marketing strategies, or need help with your next great business idea, Starter Story has you covered.

Subscribed by over 200,000 people, Starter Story is one of the popular startup newsletters on the web. You can read their last few newsletters here.

Subscribe to the Starter Story newsletter

33. Silicon News

Frequency: Weekly
Pricing: Free

If you’d like to follow funding, merger, and acquisition news for Silicon Valley startups, Silicon News is the weekly newsletter you should subscribe to. It’s the best startup investor newsletter out there. To get an idea of what’s included in this business newsletter, check out their past issues here.

Subscribe to Silicon News

34. Foundr

Frequency: Weekly
Pricing: Free

Foundr magazine’s blog contains a treasure trove of useful and actionable content for entrepreneurs. The Foundr newsletter is an extension of their blog that features the latest insights and tips you need to build a game-changing business.

Foundr’s newsletter is subscribed by over 300,000+ entrepreneurs worldwide.

Subscribe to Foundr

Final Thoughts on Business Newsletters

So these are my recommendations for the best business newsletters that every entrepreneur, marketer, and blogger should subscribe to.

If you’d like to create your own business newsletter, these are the best business newsletter examples you can take inspiration from. Need help with your business newsletter? Check out this collection of free and paid business newsletter templates from HubSpot. You can customize each of these templates to fit your needs.

Did I miss out on any of your favorite business newsletters? If so, please state your favorite business newsletter in the comments section below. I’d love to hear your recommendations.

If you’re looking for more recommendations, check out these entrepreneur-focused posts on my blog:

• 27 Best Documentaries for Entrepreneurs
• 85+ Best Books for Entrepreneurs
• 21 Movies Every Entrepreneur Should Watch for Inspiration
• 17 Best TV Shows for Entrepreneurs
• 20 Podcasts That Will Make You a Better Entrepreneur
• 10 Best YouTube Channels for Entrepreneurs
• 15 Must-Watch TED Talks for Entrepreneurs
• 125 Inspirational Quotes for Entrepreneurs

If you found this article useful, please share it on Twitter using the link below:

Editor’s Note: This article was first published on 16 May 2022 and has been updated regularly since then for relevance and comprehensiveness.

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The post 34 Best Business Newsletters for Entrepreneurs appeared first on 99signals.

Blogger outreach remains one of the most popular and effective techniques to create viral content that gets tons of social media shares and high-quality backlinks. In other words, an effective outreach strategy is key to rapid blog growth. As such, it’s important that bloggers have a robust blogger outreach strategy in place.

To implement a strong outreach strategy, you need to use the best blogger outreach tools to help you connect with the top influencers in your niche.

In this article, we’ll reveal 5 of the best blogger outreach tools that can help you find and engage with influencers and maximize the reach of your content.

Note: While some of these tools have a freemium version, the true potential of these platforms can only be realized once you upgrade to any of the paid plans. 

5 Best Influencer Outreach Tools

1. BuzzSumo

The free version of BuzzSumo is primarily used for content research and content curation. In other words, you can use BuzzSumo to find top content for any topic in any niche, and get access to an article’s share activity across all the major social networks.

But once you upgrade to the Pro version, BuzzSumo becomes a powerful influencer marketing and outreach tool.

With BuzzSumo, you can search for key influencers in any topic area or location and see what content an influencer shares, review the topics and domains they share most often.

Moreover, you can filter influencers by factors such as reach, authority, influence, and engagement. You can also build and maintain outreach lists and export as CSV or Excel for detailed analysis and use in other applications.

BuzzSumo Pricing

Buzzsumo offers four pricing plans:

• Pro ($99/mo) – The basic plan of Buzzsumo includes unlimited content research and influencer searches, 5 alerts, and 5000 mentions.
• Plus ($179/mo) – Includes unlimited searches, 10 alerts, 20,000 mentions, and the newly-launched Question Analyzer feature.
• Large ($299/mo) – Includes unlimited searches, 30 alerts, 30,000 mentions, Question Analyzer as well as Facebook Analyzer features
• Enterprise ($499+/mo) – This is essentially a custom plan tailored to your requirements. It includes unlimited searches, 50+ alerts, 50,000+ mentions, all the additional features offered under Large plus full access to 5 years of data from Buzzsumo’s content research reports.

You can save 20% by opting for yearly payments. And all plans include a free 30-day trial. For most bloggers, the Pro plan should provide sufficient data to launch successful outreach campaigns.

Try BuzzSumo free for 30 days

Recommended reading: The Ultimate Guide to BuzzSumo: 18 Advanced Ways to Use BuzzSumo

2. Mailshake

Founded by Sujan Patel, Mailshake is a blogger outreach software that helps you generate leads, promote content, and build strong relationships with top industry influencers.

Here’s what Mailshake offers its users:

• Pre-written outreach templates: Select from a wide collection of pre-written messages. Just answer a few simple questions and Mailshake will generate a personalized email for your campaign.
• Automatic follow-ups: You can schedule follow-up emails triggered by link clicks. Mailshake stops the sequence when a reply is detected, handles unsubscribe requests, and ignores auto-responders.
• Personalization: Mailshake allows you to merge fields to quickly customize your messages. You can preview every single email and make edits efficiently.
• Powerful integrations: Mailshake is integrated with premium services like Zapier, Google Forms, and Salesforce to help you successfully craft your outreach strategy.

Mailshake Plans and Pricing

Mailshake provides two pricing plans:

• Email Outreach ($59/mo/user) – includes email tracking, email personalization, A/B testing, and automated email sequences.
• Sales Engagement ($99/mo/user) – includes all Email Outreach plan features, plus social selling,

With the Email Outreach plan, the monthly fee is $59 per user. If you opt for annual payment, then your monthly fee will be reduced to $44 per user.

Click here to sign up for Mailshake

3. Ninja Outreach

Ninja Outreach is a web-based influencer outreach platform that helps you create successful influencer and blogger outreach campaigns. With a database of over 100 million users, you can find the right influencers in any niche and country.

As Instagram happens to be the preferred social media channel for a majority of influencers, Ninja Outreach has over 76 million Instagram influencers in its database. Best yet, you can filter these accounts by follower counts and engage with influencers with the highest followers.

In addition, you’ll also have access to 8 million YouTube influencers, 7 million Twitter influencers, 10 million TikTok influencers, and 6 million bloggers.

Ninja Outreach is loaded with features, but in regards to blogger outreach, here are the four features that stand out:

• Personalized influencer outreach messages: Ninja Outreach equips you with tons of outreach email templates which you can customize to deliver the right message to the influencers.
• Analytics and automation: You can automate your email sends and track stats such as open rate, click-through rate, and reply rate.
• Find any email: The Email Finder feature allows you to find anyone’s email address just by giving a search for the specific domain.
• Your very own outreach inbox: Ninja Outreach includes an in-app inbox that syncs with your email client to copy relevant prospect conversations, making it super-easy for you to view your influencer outreach history and follow up.

Ninja Outreach Pricing Plans

Over the years, Ninja Outreach has experimented with different pricing options. This is the current pricing structure:

• Flex ($299/mo) – The basic plan of Ninja Outreach lets you connect one email account and send 10,000 emails/month to 1,000 contacts.
• Pro ($499/mo) – With this plan, you can connect up to 4 email accounts and send 15,000 emails/month to 4,000 contacts.

You can get 60% off on any plan by opting for annual billing.

For a detailed comparison of all the features, click here or take Ninja Outreach for a test drive by clicking the link below.

Start your 7-day free trial of Ninja Outreach

Related: 15 Best Marketing YouTube Channels (That Are Worth Subscribing To)

4. BuzzStream

BuzzStream is a popular blogger outreach software that’s used by thousands of marketers every day. With BuzzStream, you can research influencers, manage your relationships, and conduct outreach that’s personalized and efficient.

Here are some of the key features BuzzStream provides its users:

• Outreach campaign management – Browse prospect lists, add new bloggers, websites, and social profiles to your database as you browse the web. Once you find the right contacts for your campaign, you can either personalize each email or send an email to everyone in your campaign at the same time.
• Contact management – Upload a list of URLs, and BuzzStream will automatically discover contact information, website stats, and social metrics for you.
• Influencer research – Use simple keyword searches to find influencers based on relevant content and get a full picture of their online presence.
• Outreach templates – You can choose an outreach template that best suits your requirements. BuzzStream will track open rates, click rates, and response rates, so you can see what’s working best.

In addition to these, you also get the following features:

• Send later & reminders
• Automated follow-ups
• BuzzMarker chrome extension – This extension makes prospecting faster and outreach smarter by offering benefits of using BuzzStream while browsing the web.
• Link monitoring

BuzzStream Pricing

BuzzStream provides four different plans:

• Starter ($24/mo) – includes 1,000 contacts, 50 discovery results per search, and 30 prospecting searches for 1 user.
• Group ($99/mo) – includes 25,000 contacts, unlimited discovery results per search, and 250 prospecting searches for 3 users.
• Professional ($299/mo) – includes 100,000 contacts, unlimited discovery results per search, and 1,000 prospecting searches for 6 users.
• Custom ($999/mo) – includes 300,000+ contacts, unlimited discovery results per search, and 4,000+ prospecting searches for 15+ users.

Click here to start your 14-day free trial of BuzzStream’s Starter Plan

Related: 38 Best Marketing Podcasts You Should Listen To

5. Pitchbox

Pitchbox is an incredibly powerful influencer outreach platform for bloggers and SEO agencies. With endorsements from leading industry influencers like Brian Dean and Neil Patel featured prominently on the website, what sets Pitchbox apart from other influencer tools is that it’s integrated with top SEO platforms such as Semrush, Moz, and Majestic.

Furthermore, the tool is extremely user-friendly and completely devoid of any bottlenecks that may derail your outreach campaign.

These features, however, come at a cost. Pitchbox is quite expensive compared to the other tools on this list as they no longer offer fixed pricing plans. While some bloggers may not mind spending so much on a premium outreach tool, it’s safe to say Pitchbox is mostly targeted towards marketing agencies.

Here’s what you get with Pitchbox:

• Prospecting made easy: Pitchbox is user-friendly and allows you to find influencers in your niche in a matter of seconds.
• Customizable outreach: You can customize each outreach email to your target opportunities.
• Automatic follow-up: Pitchbox lets you automatically follow up with prospects who haven’t responded.
• SEO integrations: As stated above, Pitchbox is integrated with premium SEO platforms. These integrations transform Pitchbox from a regular outreach tool to a powerful SEO software.

Pitchbox Plans and Pricing

Pitchbox changed their pricing model from fixed plans to custom plans in 2017. They now offer fully customizable subscriptions. To take a deeper look at the platform and to learn if Pitchbox is the right fit for your requirements, you can book a demo by clicking here.

Conclusion

The blogger outreach tools listed above can help you launch effective outreach campaigns and achieve greater success. Best yet, they can help you build strong relationships with the right group of influencers in your niche.

Did we leave out any of your favorite outreach software? If so, please mention the name of the tool in the comments section and also state why it’s your favorite.

Found this article useful? Please share it on Twitter using the link below:

Editor’s Note: This blog post was first published on 10 January 2018 and has been updated regularly since then for relevance and comprehensiveness. An earlier version of the blog post featured the outreach tool “EpicBeat by Epictions” at #4. EpicBeat shut down its operations in November 2018. In the updated version of the post, EpicBeat has been replaced by BuzzStream.

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The post 5 Best Blogger Outreach Tools to Connect with Top Influencers appeared first on 99signals.

The first time I stumbled upon SendFox was via AppSumo when they launched a lifetime access deal on SendFox. As of May 2021, you can still grab a SendFox subscription at AppSumo and get lifetime access to the tool for $49.

Since this is AppSumo’s very own email marketing tool, you can expect this deal to be live for a longer duration than some of the other deals on AppSumo. Because of the lifetime access deal on AppSumo, SendFox is currently the most affordable email marketing tool on the market.

As such, if you’re on a shoestring budget, but need a reliable email marketing platform that lets you send unlimited emails to your subscribers and is easy to use, SendFox may just be the solution to all your problems. It’s the perfect combination of simplicity and affordability. That said, the tool is not without its problems.

Read on to learn more about SendFox’s best features and what it’s currently lacking to give email marketing veterans like MailChimp and ConvertKit a run for their money.

Before we begin, you can check out this video review and walkthrough of SendFox which I published a while back. In the video, I provide a quick run down of all the top features you’d be using on SendFox. But if you’d like an in-depth analysis of all the features, please scroll down and read the full review.

What is SendFox?

SendFox is an email marketing tool designed specifically for content creators — bloggers, podcasters, YouTubers, and more. The tool allows you to create, schedule, and automate unlimited customized emails.

As mentioned earlier, the only way to access SendFox at the time of writing this review is via AppSumo. Currently, the SendFox website doesn’t offer any details on what the tool includes and its top features. It just includes a smart bar on top, prompting users to the AppSumo deal page. You’ll need to visit the AppSumo page for more information on the tool.

Click here to learn more about the SendFox deal at AppSumo

In the next section, we’ll explore some of SendFox’s key features.

SendFox Features

Here’s the brutal truth: SendFox currently lacks several features that will help it compete with email marketing veterans such as Mailchimp, SendinBlue, or even ConvertKit. From lack of basic email and form templates to font selection to automation triggers, SendFox leaves a lot to be desired.

Having said that, there are a few features that are unique and make SendFox an exciting email platform for professional bloggers and podcasters.

Here are some of SendFox’s key features that deserve special praise:

• Integrated RSS functionality – Bloggers will love SendFox’s integrated RSS functionality, as it allows you to automatically draft your latest blog posts. With this feature, you can send your latest blog posts to your subscribers as soon as your blog posts are published with little to no effort.
• Unlimited email sends – When was the last time you signed up for an email service that didn’t have a daily or monthly limit on the number of emails you could send? With SendFox, there’s no restriction on the number of emails you can send on a daily, weekly or monthly basis.
• Custom landing pages and forms – SendFox is not just an email marketing tool. It’s also a lead-capture tool as it allows you to create custom, branded landing pages and forms to capture leads on your site. These forms and landing pages can be easily integrated into your website, enabling you to grow your email list.

• Email Automation – Email automation has quickly become one of the key aspects of email marketing. With automated emails, you can grow and nurture your email list at the same time. SendFox allows you to create a series of automated emails to your subscribers as and when they join your email list.

• Auto-Import from Mailchimp: In case you’re migrating from Mailchimp, you can use the “Auto-Import from Mailchimp” feature. All you need to do is enter your Mailchimp API key and you’ll be able to import all your contacts from Mailchimp to SendFox.

Now let’s explore some of the things that SendFox currently lacks.

• Lack of customization: For an email service that touts customization as one of its highest selling points, there’s sadly very little customization you can do with SendFox. For the email template, there are only 3 font types you can choose from and there’s no preview available for the email. So you’d need to send yourself a test email each time to see how your email looks in an inbox. Moreover, the landing pages and forms have the most basic look and feel with no options to enter custom fields.
• Limited triggers for automated emails: There are very few triggers available for automated emails. For instance, once you’ve set up an automation sequence for new subscribers, the next email in the series can be sent only if the last email was received, opened, or clicked. You can’t set an interval between emails. This can lead to subscribers either ignoring your emails or unsubscribing from your list altogether.

Ease of Use

Lack of features aside, one of SendFox’s biggest advantages is that it’s extremely easy to use — even for email marketing beginners. The interface is seamless and minimalistic.

When it comes to crafting your email, you can use the simple WSYWIG editor to customize the font, colors, formatting, and links in your emails to make sure they stay true to your brand. Other features such as creation of built-in forms and landing pages hardly take any time to learn and the setting up of automated emails is a hassle-free process.

Analytics and Reporting

Email analytics can often get confusing. But it’s something that shouldn’t be overlooked. Tracking your email marketing performance allows you to make improvements to your email campaigns and helps you reach out more effectively to your subscribers and deliver content specifically tailored to them.

There are four essential metrics you need to keep a track of — open rate, click rate, bounce rate, and unsubscribe rate. With SendFox, you can track these important metrics for each email you’ve sent to your subscribers on the dashboard itself.

Next to each email you’ve sent out, you’ll be able to see the open rate, click rate, bounce rate, and the total number of respondents who just unsubscribed from your list.

Customer Support

All of Noah Kagan’s businesses provide excellent customer support. SendFox is no exception. If you’re having trouble with the setup or have general questions about email marketing, you can get in touch with SendFox’s customer support team by tapping the chat icon on the bottom right of your screen.

Final Verdict

SendFox offers the perfect blend of simplicity and affordability. If you’re looking for an affordable email marketing solution that lets you build simple, branded emails without much hassle, then SendFox may be the ideal email platform for you.

On the other hand, if you’re looking for a Mailchimp alternative, you’re going to be disappointed. While you can easily migrate your contacts from Mailchimp to SendFox, the email platform is a long way away from being a serious Mailchimp or ConvertKit competitor.

So consider your current email marketing needs before you decide to change your email marketing service provider.

Click here to get lifetime access to SendFox for $49

Editor’s Note: This article was first published on 5 December 2019 and has been updated regularly since then for relevance and comprehensiveness. 

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The post SendFox Review: The Best Email Marketing Tool for Content Creators [Video + Article] appeared first on 99signals.

With so many marketing channels out there, you have to go smart about your marketing mix as you cannot target people across every single touchpoint.

From Twitter Spaces to micro-influencer targeting, we keep getting more and more platform options for reaching our audiences. But there’s one good old channel that continues to bring immense benefits to any business — email marketing.

Email marketing is one of the few surefire ways to deliver your message and reach your customers in the most effective form:

• For over 80% of small to medium businesses, email marketing is the primary source of customer acquisition and retention.
• Segmented email campaigns can boost revenue by a whopping 760%.
• And, most importantly, for every $1 spent on email marketing, you can anticipate an average return of $42.

From audience building and customer outreach to amplifying brand loyalty and propelling sales, email marketing should be the backbone of your marketing strategy.

But then comes the question of what’s the best email marketing service. With tens of email service providers out there, I’ll focus here on the three most popular email marketing platforms and stack them up against each other.

I’ve been a user of all three — Sendinblue, Mailchimp, and ConvertKit — for years now. On and off, I was testing and trying their features for managing our email marketing efforts at 99signals and Startup Cafe Digital, my digital marketing agency.

So armed with my own experience and knowledge of these three platforms, I’m ready to share my Sendinblue vs Mailchimp vs ConvertKit review!

Introduction: Sendinblue vs Mailchimp vs ConvertKit

Before we take a deep dive into the key features and differentiation points between the three services, let’s have a brief intro.

Sendinblue

Sendinblue started out as a transactional email provider but is now an all-in-one relationship marketing platform, featuring everything from email marketing to text message marketing management.

With a strong push towards automation and few basic CRM capabilities, it is one of the strongest solutions for SMBs and startups.

Get started with Sendinblue for free

Mailchimp

Founded back in 2001, Mailchimp is a frontrunner among email marketing service providers. Having grown out of its email-only functionality, Mailchimp now positions itself as a full-service marketing platform, offering branding, ad placement, as well as website and domain hosting services.

Sign up for Mailchimp

ConvertKit

ConvertKit has a strong inclination towards providing email marketing solutions for what it defines as creators — bloggers, YouTubers, podcasters, creative freelancers, etc.

With this strong targeting towards single creators, this is a great platform for those who need to manage their audience. If you have multiple subscriber lists, though, this might not be the right fit.

Get started with ConvertKit for free

Feature Comparison: Sendinblue vs Mailchimp vs ConvertKit

Through years of email marketing experience, I’ve pinpointed the key features that serve as make-or-break factors when choosing the best email marketing service:

• List/subscriber management capabilities
• Design & templates
• Email marketing automation
• Deliverability (very important!)
• Analytics & reporting

In addition to these features, you’ll also need to consider two other important aspects — customer support and pricing plans. I’ll cover both these aspects in detail after the feature breakdown and comparison.

Without any further ado, let’s see where each platform stands in regard to each of these features.

List/Subscriber Management Capabilities

When it comes to list management, we should really look more into Mailchimp and Sendinblue.

ConvertKit has some really intuitive list management features. For instance, you can segment and add tags based on various criteria (interests, activity, etc.) But, unfortunately, you can only add one list. So if you’re managing multiple accounts (as is the case at my digital marketing agency), this comes as a huge disadvantage.

Both Mailchimp and Sendinblue have similar capabilities when it comes to list management, yet the biggest difference is in limits. Let’s look at their differences under the free plan:

• The sending limits are very close – 10,000 emails for Mailchimp and 9,000 for Sendinblue.
• Mailchimp allows you to send out 2,000 emails at once, while Sendinblue limits you to 300 emails in one go. But this seemingly restricting feature is negated with its “Requeue” feature which lets you schedule emails for a sendout on consecutive days.
• Sendinblue gives you unlimited storage, even under the free plan. Mailchimp, on the other hand, restricts you to adding 2,000 contacts. So if you’re managing large contact lists, you will have to pay extra to keep working with Mailchimp.

Just like ConvertKit, the other two solutions allow you to easily segment your audience based on various factors (demographics, behavior, lead score, etc.) and automate workflows for adding contacts and new lists.

While feature-wise Mailchimp and Sendinblue are very similar, I personally find Sendinblue’s workflows a bit more intuitive.

You can easily leverage dynamic personalization for subject lines, content, and even use some advanced features like attribute conditions. In Mailchimp, this is all possible through tagging.

Unlike Mailchimp, Sendinblue doesn’t keep your contacts separate. It actually comes with no limitations to regrouping and contacts separation, which allows you to manage segments that span through multiple lists.

And, to be honest, Mailchimp’s list management can seem quite confusing as they have groups, segments, and tags, and you can easily get something wrong unless you go through a certain learning curve.

Winner: Sendinblue

Design & Templates

Both Mailchimp and Sendinblue come with easy-to-use drag & drop builders that feature a plethora of email templates:

Mailchimp gives you access to over 100 pre-built email layouts and templates that are separated into themes: eCommerce, newsletters, holiday specials, etc.

The platform also has some blank templates that allow you to create your own layouts.

Sendinblue offers 60+ well-crafted email templates that are fully responsive. For designing a customized layout, you can use its HTML Email Editor and go all creative.

As usual, ConvertKit decided to go down the original path and offer a completely different design logic.

With the “go simple” philosophy at the heart of the solution (as they claim simple email layouts perform better than over-designed ones), ConvertKit only offers 3 basic email layouts that do support very minor customization options.

Without any drag & drop features, you can only build your own template using the HTML editor.

Winner: Tie between Sendinblue and Mailchimp

Email Marketing Automation

ConvertKit has the most advanced automation features. The platform has a “Sequences” feature that lets you create automated email workflows based on various criteria.

You can set up several triggers (added tags, purchase, etc) and connect them to actions (removed tag, added delay, list change, etc.), conditions (any if clauses), and events — all to create various kinds of automation sequences.

Sendinblue also has some strong automation capabilities.

The best part is that the platform allows you to create parallel workflows and connect them. In other words, once your contact goes through one workflow, they can immediately become a part of another workflow automatically.

Plus, you can add conditions so that your contacts get into the right workflow based on their actions without the need for your interference and management.

There are two other huge automation benefits to Sendinblue:

1. Ready-made sequences.
2. The option to send out an SMS as a part of your workflow.

When it comes to automation, Mailchimp, while intuitive, looks a little weaker than the other two contenders.

Just as Sendinblue, Mailchimp does support transactional email capabilities and features some of the basic triggers, but it is more limited in its automation power. You cannot set any if clauses and connect various sequences.

So if you’re a newbie to email marketing, this automation level might be enough, but with time, you’ll need more sophisticated sequences to successfully manage your efforts.

Winner: ConvertKit (and Sendinblue if you care about SMS campaigns)

Deliverability

With email marketing service providers, they can be as advanced and versatile as imaginable, but deliverability is a very, if not the most, important thing to factor in.

I personally never had any troubles with the reach and delivery rate of my email campaigns, whatever platform I work with, but research and data can tell us a bit more.

EmailToolTester runs regular tests for email deliverability across various service providers. And here’s what we have as of March 2021 (according to the latest findings they published):

• Emails sent via Mailchimp have both lower deliverability (87%) and higher chance (12.9%) to get into spam. So when it comes to these criteria, Mailchimp’s performance could give you some food for thought.
• Sendinblue and ConvertKit have superb deliverability rates of 96%.
• Sendinblue is among the top three email marketing service providers that are least likely to get into spam.

So, in this regard, backed by hard numbers, Sendinblue would be a clear winner.

Winner: Sendinblue

Analytics & Reporting

ConvertKit comes with some very basic reporting power. You will only get to see your subscriber growth trend, average open rates, click rates, and emails sent on a welcome dashboard.

Sendinblue comes with much more advanced analytics features. With the option to connect your Google Analytics account, Sendinblue reflects all the key insights about your email marketing performance, giving you separate analytics for your SMS campaigns (a big advantage here).

Unlike Mailchimp, however, it doesn’t return any social and conversion data.

Mailchimp features some of the most sophisticated analytics capabilities out there.

From industry averages to social stats, it has some top-notch integrations with third-party software (Salesforce and WooCommerce, for example) that can help you keep watch on email marketing ROI.

Winner: Mailchimp

Customer Support: Sendinblue vs Mailchimp vs ConvertKit

[table id=31 /]

As it’s already some sort of a gold standard, all the platforms feature some useful Knowledge Bases, Knowledge Centers, video tutorials, blogs, and so on. Sendinblue has even built a dedicated Sendinblue Academy that offers an email marketing certification.

But while online touchpoints can suffice for most, there’s always that one time when you need to hear back from a human. And this is where the main differences lie.

Mailchimp looks unreachable unless you’re on a higher-tier plan. This is a big disadvantage. As intuitive as the platform is, some help from customer support can go a long way, especially considering they are not the cheapest option in town.

Sendinblue and ConvertKit do way better when it comes to customer support. They both come with email support, and in my experience, they are pretty prompt in responses.

Sendinblue also offers phone support for those most critical first 60 days (on upper plans, it’s unlimited), and the best part is that their support comes in various languages.

In its turn, ConvertKit helps you migrate from your previous email service provider.

Winner: Sendinblue

Pricing Comparison: Sendinblue vs Mailchimp vs ConvertKit

With email marketing platforms, pricing is generally based on one of two criteria:

• You get unlimited contacts but are limited in the number of emails (Sendinblue);
• You get unlimited emails but are limited in the number of contacts (Mailchimp and ConvertKit).

So the pricing will vary depending on either the size of your email list or the frequency of your communication.

As Mailchimp and ConvertKit’s pricing is based on the same logic — they limit you in the number of contacts — let’s first compare the two:

[table id=32 /]

With Sendinblue, its pricing depends on the number of emails you send. So instead of focusing on contacts and emails, I’ll just give a brief idea about its plans:

• The free plan allows you to send 300 emails a day to an unlimited number of contacts. Maximum, you can send 9,000 emails a month.
• The Lite plan lets you send from 10,000 to 100,000 emails a month, and the price ranges from $25 to $99 a month.
• Its most popular Premium plan starts at $65 a month and goes all the way up to $599, allowing you to send up to 1,000,000 emails a month to any number of contacts.

It seems like Sendinblue would give a much better value per dollar spent. But once again, it really depends on your contact list size and your email volumes. In this case, I won’t assign a winner — rather, I’ll give you links to the three platforms’ pricing pages to let you do the counting (they all come with handy price calculators):

Sendinblue pricing

Mailchimp pricing

ConvertKit pricing

Selecting the Best Email Marketing Service: Sendinblue vs Mailchimp vs ConvertKit

Out of the six criteria I’ve initially pinpointed (we’re putting pricing aside), Sendinblue won in 4. So for me, the clear winner would be Sendinblue.

Mailchimp comes really close, but its deliverability is a big put-off because, at the end of the day, we all need our emails to be delivered. Although, if you need some advanced reporting capabilities, you should still consider this platform.

As for ConvertKit, I personally love the service — it’s intuitive, easy to use, and has some pretty amazing automation features. So it could be perfect if you’re only intending to manage a single subscriber list and don’t have to deal with clients’ email marketing activities.

In summary, here’s our Sendinblue vs Mailchimp vs ConvertKit comparison table:

Ready to get started with one of these email marketing services? Below are links to register free accounts with Sendinblue, ConvertKit, and Mailchimp:

Sign up for Sendinblue

Sign up for Mailchimp

Sign up for ConvertKit

If you found this article useful, please share it on Twitter using the link below:

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The post Sendinblue vs Mailchimp vs ConvertKit: Email Marketing Tools Showdown appeared first on 99signals.

With The Data and Marketing Association (DMA) reporting that emails deliver an average ROI of $32, email simply has to be part of your campaigns, whether it’s for lead generation, customer success, or retention.

In this post, we round up 35 valuable email marketing statistics from around the web.

No email campaign is perfect, but constant progress can be achieved when you strategize with data.

35 Email Marketing Statistics

1. There were an estimated 3.9 billion email users in the world in 2019 and this number is forecast to grow to 4.3 billion by 2023.
2. Over 290 billion emails are sent and received each day, globally, per 2019 estimates.
3. 16% of all emails get lost in transit and never make it to an inbox.
4. The most opened emails are hobby-related, reported to have an open rate of 27.35%.
5. The overall average open rate for email marketing is at 22.86%.
6. The overall average CTR for email marketing is at 3.71%
7. The average unsubscribe rate, according to the Mailchimp study, was 0.26%.
8. 59% of marketers claim that email brings in the biggest ROI among all other channels.
9. Conversion rates for emails are higher than social media, direct traffic, and search.
10. In the last 12 months, marketers have seen a 78% increase in email engagement.
11. 81% of businesses say that email is the main channel that drives customer acquisition for retention.
12. 46% of email opens happen on a mobile device.
13. 35% of business professionals read and respond to emails on a mobile device.
14. 42.3% of consumers say they immediately delete an email if it isn’t optimized for mobile.
15. 29% of all email mobile opens occur on Apple Mail, making it the most popular mobile client for reading emails. Gmail is a close runner-up with 27%.
16. 93% of B2B marketers include email as a distribution channel for content.
17. 83% of B2B companies distribute email newsletters as part of their content marketing campaigns.
18. 40% of B2B marketers say newsletters are the most critical elements that will make or break their content marketing success.
19. 64% of B2B marketers use a dedicated email marketing platform.
20. 73% of millennials prefer to hear from businesses through email.
21. 99% of consumers check their email every day.
22. 80% of business professionals believe that email marketing can help improve customer retention.
23. 60% of consumers prefer signing up for a brand’s email list for promotional offers compared to 20% who follow brands on social for deals.
24. 59% of consumers claim that marketing emails influence their purchase decisions, while over 50% say that they end up buying from a marketing email.
25. 56% of brands found that using an emoji in the email subject line results in a higher open rate.
26. Personalized subject lines provide a 26% boost in open rates.
27. 47% of recipients open emails based on subject lines alone.
28. Marketers have found a 760% increase in revenue from segmenting email campaigns.
29. 35% of marketers send out 3-5 emails per week.
30. The top three email marketing platforms in terms of deliverability are: SendinBlue (95.4%), Mailjet (94.6%), and ActiveCampaign (90.2%).
31. A/B testing the different parts of your emails can improve conversion rates by 49%.
32. The average marketing email contains 434.48 words and takes 3.3 minutes to read.
33. Emails sent on Tuesdays get the highest open rates of 18.3%.
34. Thursdays and Fridays get the highest click-to-open rates of 14.4%.
35. The three focus areas for marketers are advanced segmentation (for 47% of marketers), content personalization (37%), and behavioral targeting (39%).

General Email Marketing Stats

How does email perform as a marketing channel? 

1. There were an estimated 3.9 billion email users in the world in 2019 and this number is forecast to grow to 4.3 billion by 2023. (Statista)
2. Over 290 billion emails are sent and received each day, globally, per 2019 estimates. (Statista)
3. 16% of all emails get lost in transit and never make it to an inbox. (Email Tool Tester)
4. The most opened emails are hobby-related, reported to have an open rate of 27.35%. (Mailchimp)
5. The overall average open rate for email marketing is at 22.86%. (SaleCycle)
6. The overall average CTR for email marketing is at 3.71% (SaleCycle)
7. The average unsubscribe rate, according to the MailChimp study, was 0.26%. (Mailchimp)
8. 59% of marketers claim that email brings in the biggest ROI among all other channels. (Emma)
9. Conversion rates for emails are higher than social media, direct traffic, and search. (Smart Insights)
10. In the last 12 months, marketers have seen a 78% increase in email engagement. (Not Another State of Marketing)
11. 81% of businesses say that email is the main channel that drives customer acquisition for retention. (Emarsys)

Related: Mailchimp vs ConvertKit: Which Email Marketing Tool is Better?

Mobile Email Marketing Stats

Smartphones have made us more connected than ever. Here are a few statistics on how mobile has changed the way we engage with emails.

12. 46% of email opens happen on a mobile device. (Litmus)
13. 35% of business professionals read and respond to emails on a mobile device. (Convince & Convert)
14. 42.3% of consumers say they immediately delete an email if it isn’t optimized for mobile. (Backlinko)
15. 29% of all email mobile opens occur on Apple Mail, making it the most popular mobile client for reading emails. Gmail is a close runner-up with 27%. (Campaign Monitor)

B2B Email Marketing Stats

As the preferred mode of communication in professional settings, email plays a vital role in many B2B marketing campaigns.

16. 93% of B2B marketers include email as a distribution channel for content. (Content Marketing Institute)
17. 83% of B2B companies distribute email newsletters as part of their content marketing campaigns. (Imaginepub.com)
18. 40% of B2B marketers say newsletters are the most critical elements that will make or break their content marketing success. (Content Marketing Institute) 
19. 64% of B2B marketers use a dedicated email marketing platform. (Content Marketing Institute)

B2C Email Marketing Stats

With consumers also preferring to be notified about businesses they follow through email, you may want to direct more of your efforts to this channel.

20. 73% of millennials prefer to hear from businesses through email. (Adestra)
21. 99% of consumers check their email every day. (DMA Insights) 
22. 80% of business professionals believe that email marketing can help improve customer retention. (Emarsys) 
23. 60% of consumers prefer signing up for a brand’s email list for promotional offers compared to 20% who follow brands on social for deals. (OptinMonster)
24. 59% of consumers claim that marketing emails influence their purchase decisions, while over 50% say that they end up buying from a marketing email. (SaleCycle)

Related: 5 Unique Ways to Get More Email Subscribers for Your Blog

Email Marketing Best Practices

Spoiler alert: In 2023, personalization plays a great part in effectively communicating as a business. 

25. 56% of brands found that using an emoji in the email subject line results in a higher open rate. (Forbes)
26. Personalized subject lines provide a 26% boost in open rates. (Campaign Monitor)
27. 47% of recipients open emails based on subject lines alone. (OptinMonster)
28. Marketers have found a 760% increase in revenue from segmenting email campaigns. (Campaign Monitor) 
29. 35% of marketers send out 3-5 emails per week. (Not Another State of Marketing) 
30. The top three email marketing platforms in terms of deliverability are: Brevo (95.4%), Mailjet (94.6%), and ActiveCampaign (90.2%). (Email Tool Tester)
31. A/B testing the different parts of your emails can improve conversion rates by 49%. (Campaign Monitor)
32. The average marketing email contains 434.48 words and takes 3.3 minutes to read. (AWeber)
33. Emails sent on Tuesdays get the highest open rates of 18.3%. (Campaign Monitor)
34. Thursdays and Fridays get the highest click-to-open rates of 14.4%. (Campaign Monitor)
    35. The three focus areas for marketers are advanced segmentation (for 47% of marketers), content personalization (37%), and behavioral targeting (39%). (Email Marketing Census 2019)

In Summary

All in all, we can see that email should definitely be given a spot in any marketing campaign. There’s no better way to directly reach your customers and take control of your content. 

Another takeaway is the importance of optimizing emails for small screens as a vast majority of consumers switch to checking them on mobile devices. Optimizing for mobile includes keeping your messages direct and snappy, making CTAs conspicuous, and designing for readability.

Last, but definitely the step you want to do best – remembering that your customers are people with emotions. Email your customers like you would a friend, don’t be scared to drop emojis here and there, and segment your campaigns. Personalization goes a long way in 2023. When you’re stuck or unsure, A/B test and see what works well.

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With its easy-to-use drag-and-drop editor and a plethora of advanced features such as email autoresponders and split testing, AWeber quickly became the preferred email marketing service provider (ESP) of small businesses everywhere.

But as email marketing evolved over the years, AWeber has found it difficult to retain its dominance in the email marketing space.

If you’ve stumbled on this article, chances are that you’re seeking an alternative to AWeber. You’ve come to the right place!

In this article, I’ll reveal 5 of the best AWeber alternatives you can consider and also explain what’s different and unique about each of these services.

Top 5 AWeber Alternatives

1. SendinBlue

I’ve been using SendinBlue’s email marketing platform for well over a year now and I can safely say it’s one of the best alternatives to AWeber on the market.

SendinBlue is tailored to the needs of small businesses. If this is the first email marketing platform you’re using, you’ll be up and running with your email campaigns in no time. In case you’re migrating from another email service, it’s not going to take you much time to adapt to the platform and migrate your contacts and campaigns.

Some of SendinBlue’s key features include a mobile-friendly email designer, workflow editor, customizable sign up forms, and real-time statistics.

What’s Different about SendinBlue

The most fundamental difference between AWeber and SendinBlue is in terms of pricing. While AWeber charges you per contact, SendinBlue charges you per email. Put differently, you can add unlimited contacts with any of SendinBlue’s pricing plans without having to worry about upgrading your plan.

There is a restriction, however, on the number of emails you can send in a month. SendinBlue’s Lite plan ($25/mo), for instance, allows you to send 40,000 emails a month. If you need to send more emails, you’ll need to upgrade your plan.

Furthermore, you can get started with SendinBlue for free. The free plan allows you to send 300 emails in a day or roughly 9,000 emails in a month. AWeber, on the other hand, has no free plan and even if you have zero contacts in your email list, you’ll be charged $19/month if you’re signing up for their most basic plan.

SendinBlue Pricing Summary

As explained earlier, SendinBlue offers a free plan wherein you’re allowed to send 300 emails a day. If you’d like to send more emails and access premium features, you’ll need to upgrade to one of these plans:

• Lite ($25/mo) — The Lite plan allows you to send 40,000 emails a month. There’s no restriction on the number of emails you can send in a day.
• Essential ($39/mo) — Under the Essential plan, you’re allowed to send 60,000 emails per month. You also get the option to remove SendinBlue logo from the bottom of your emails.
• Premium ($66/mo) — The Premium plan allows you to send 120,000 emails per month. You also get access to premium features such as send time optimization, landing page builder, dedicated IP, and marketing automation workflows for unlimited contacts.

Click here to sign up for SendinBlue

If you’d like to learn more about SendinBlue and explore some of its key features, please check out our in-depth review of SendinBlue here. 

2. ConvertKit

ConvertKit is yet another popular alternative to AWeber. While SendinBlue caters to small businesses, ConvertKit’s primary focus has always been on bloggers. At its core, ConvertKit is a subscriber-centric email platform.

Like almost all regular email marketing tools, ConvertKit allows you to optimize your email marketing by helping you create email campaigns via pre-made templates, responsive opt-in forms, landing page creation, and so on.

With ConvertKit, you’ll also be able to better organize your email list by grouping your subscribers with tags and segments. You can get a deeper understanding of your audience by tagging them based on their interests, activity, and more. These tags can then be grouped into segments to help you send the right email at the right time.

What’s Different about ConvertKit

Ever since its launch in 2013, ConvertKit has always drawn attention to its email automation feature and how it can help simplify your email marketing process. What sets ConvertKit’s autoresponders apart is something called the visual automations tool. The tool displays your funnels on the screen, helping you know exactly where your subscribers are and how they are acting. In other words, ConvertKit’s automation capabilities are far superior to those of AWeber.

In addition to this, ConvertKit’s clean and elegant user interface makes it easy for new as well as advanced users to understand the tool’s most important features in no time.

ConvertKit Pricing Summary

ConvertKit’s plans are list-based, meaning you’ll pay depending on the size of your email list. Features across plans remain mostly the same. You can use premium features such as visual automations and customizable forms even the under the most basic plan which costs $29/month.

ConvertKit also offers a 14-day free trial to new subscribers.

Here are the existing pricing plans of ConvertKit:

• 0–1k subscribers: $29/month
• 1k–3k subscribers: $49/month
• 3k–5k subscribers: $79/month

If you have more subscribers, you can calculate the price on their pricing page.

Click here to start your 14-day trial of ConvertKit

3. HubSpot

HubSpot offers a full suite of inbound marketing tools, including tools for social media marketing, content management, analytics, and SEO. HubSpot’s flagship software, HubSpot Marketing Hub, includes access to its email marketing tool, along with a host of other tools to help your business with inbound marketing.

But you need not sign up for Marketing Hub to use HubSpot’s email tool. You can start using it for free.

HubSpot’s email tool allows you to send 2,000 emails in a month and manage up to five different email lists. As long as you stay within the send limit of 2,000 emails/month, HubSpot’s email platform is free to use.

The free email tool includes basic features such as campaign management, forms, contact management, and so on. If you’d like to increase your send limit and get access to advanced features such A/B testing and automation, you’ll need to upgrade to  HubSpot Marketing Hub.

What’s Different about HubSpot

It’s tough to evaluate HubSpot’s offering purely in terms of its email marketing service. Unlike other tools on this list, HubSpot provides a whole suite of inbound marketing software to help your business grow better by attracting visitors, engaging leads, and delighting customers. As a result, most of their tools provide the best results when they are used together.

HubSpot’s email tool is offered alongside HubSpot’s free CRM tool, enabling you to get deeper insights on your audience and helping you deliver personalized emails to your subscribers.

HubSpot Pricing Summary

As explained earlier, HubSpot’s email platform is free to use as long as you stay within the send limit of 2,000 emails per month. However, if you’d like to send more emails and access advanced features such as A/B Testing, Time Zone Sending, and Email Automation, you’ll need to upgrade to HubSpot’s flagship software, the HubSpot Marketing Hub.

The basic plan starts at $50/month, which also includes premium access to other HubSpot lead conversion tools like live chat, conversational bots, ad targeting, and more.

Click here to sign up for HubSpot

4. Mailchimp

Mailchimp is perhaps the most popular email marketing platform in this list. It’s also a highly respected business software company. G2Crowd ranked Mailchimp at #4 in their list of Best Software Companies in 2019.

Founded in 2001 as a web design agency, Mailchimp slowly evolved into an email marketing company when it served as an alternative to the oversized, expensive email software of the early 2000s. Since then, the company has mostly catered to the email marketing needs of small businesses, offering them the freedom to be more creative in reaching out to their customers.

Mailchimp’s free plan allows to send 10,000 emails a month to up to 2,000 subscribers. It includes features such as basic email templates, single-step automations, and basic reports.

What’s Different about Mailchimp

The most basic difference between Mailchimp and AWeber is in the pricing structure. Unlike AWeber, Mailchimp provides a free plan. In fact, Mailchimp is best known in the business for the efficacy of its free forever plan. Several marketers got their first taste of email marketing by signing up for Mailchimp’s free plan.

Mailchimp also has a brilliant feature called send time optimization, where the tool automatically sends your email at a time at which it is most likely to be opened.

Mailchimp Pricing Summary

This is the most confusing aspect of being a Mailchimp user. If you’re a free user with less than 2,000 subscribers, you’ll be happy with all the basic features that the free plan provides. But once you exceed the limits of the free plan, you’ll be required to select one of these three plans:

• Essentials (Starts at $9.99/mo) — Mailchimp’s Essentials plan unlocks advanced features such as A/B testing, custom branding, and access to all email templates. While the pricing structure of Essentials may seem attractive at first, it should be noted that this price is applicable only for users who have less than 500 contacts in their list. Considering that, in most cases, you’ll be upgrading from the free plan to Essentials, your list will be exceeding 2000 contacts. As a result, you’ll be charged $29.99 as per this pricing structure. Your monthly subscription price changes as and when your list crosses the next threshold. You can calculate your subscription by using this price calculator.
• Standard (Starts at 14.99/mo) — You get everything in Essentials, plus automation features, custom templates, advanced audience insights, and more.
• Premium (Starts at $299/mo) — You get everything in Standard, plus features such as advanced segmentation, multivariate testing, unlimited users, comparative reporting, and more.

Click here to sign up for Mailchimp

5. Newsletter2Go

Newsletter2Go is an intuitive email marketing software built for small to midsized businesses. Used by over 185,000 businesses around the world, Newsletter2Go allows you to create personalized email newsletters and provides you with all the essential features to continually optimize your email campaigns.

Some of Newsletter2Go’s key features include 1-click product transfer and 1-click content transfer, an email editor that gives you full control over how your email campaigns look, and detailed real-time reporting. Newsletter2Go also offers a host of integrations including WordPress, Shopify, Zapier, WooCommerce, and more.

What’s Different about Newsletter2Go

Like many ESPs in this list, Newsletter2Go offers a free plan, called the Lite plan, wherein you’re allowed to send 1,000 emails in a month. There’s no restriction on the number of contacts you can add to your list. The Lite plan also provides you with all the basic features and integrations you need to kickstart your email marketing.

A feature that’s unique to Newsletter2Go is the 1-click product transfer. This feature is especially useful if you have an online store as it allows you to send out regular sales newsletters to your customers without taking too much time. With the 1-click product transfer feature, you can transfer product information directly into the newsletter.

Newsletter2Go Pricing Summary

If you’d like to send over 1,000 emails a month and get access to advanced features like 1-click product transfer and spam testing, you’ll need to upgrade to one of these plans:

• Lite Plan (Starts at $0/mo) — The Lite plan provides all the basic features to help you get started with email marketing and is free as long as you stick to the send limit of 1,000 emails a month. But if you’d to increase the number of emails you’d like to send in a month, the cost increases to $20/month. Visit their pricing page to calculate your monthly subscription free.
• Standard Plan (Starts at $20/mo) — Includes features such as 1-click product transfer, ready-to-go email templates, spam testing, and detailed reporting. The starting price is $20 for 1,000 emails a month.
• Pro Plan (Starts at $275/mo) — A premium plan wherein you can add unlimited users, contacts, and get a dedicated point of contact on the Newsletter2Go support team.

Click here to sign up for Newsletter2Go for free

Conclusion

So there you have it — the five best AWeber alternatives you can consider if you’re planning to make a switch.

Did we miss out on any of your favorite email marketing services? Let us know in the comments section below.

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The post 5 Best AWeber Alternatives You Need to Consider appeared first on 99signals.