This is very true.

An important thing to keep in mind also is that Google is constantly updating it’s search engine to make relevant and quality information available to its users and so as good as it is to stay on top of these updates it’s also better to have a website built on a solid foundation that caters to people all across the board.

I feel its beneficial to be proactive with your site vs reactive to Google’s algorithm changes.

Food for thought.

There isn’t any one thing that you could actually hone in on as far as tweaking or fixing on your site, hence, the name of the algorithm “broad” core (emphasis given on the word broad).

However, an all encompassing target to hit on is relevancy and quality.

And this all ties in, in my opinion, with user experience. When you make your site visitors happy you make Google happy and Google rewards you by making you happy.

Again, these relevancy and quality attributes fall under a “broad” spectrum and can be anything from a number of things.

I feel that a lot of people in SEO become overly technical and they miss the mark of connecting with the human component.

And that is, do what it takes to create a great user experience for your site’s visitors.