Reddit is a powerful social network to connect with like-minded people, discuss ideas and views, and of course, share amazing content that the community finds useful. Launched in June 2005, Reddit has over 430 million monthly active users and gets an average of 30 billion page views in a month.
When used the right way, Reddit can drive an insane amount of traffic back to your site. Special emphasis on using the right way because if you don’t follow the rules and guidelines of the subreddits you join, you’ll be flagged by the moderators and banned in extreme cases.
In case you’re unfamiliar with Reddit, here are a few things you should know to get started.
Note: You can skip this section if you’re already aware of Reddit and head to the list of best marketing subreddits.
Table of Contents
Common Reddit Terms
- Subreddit – a niche forum or community with its own set of rules and guidelines. Each subreddit has moderators to filter out content and comments that don’t meet the guidelines. Almost all subreddits allow you to post content or comments without subscribing.
- Upvote/Downvote – This is Reddit’s voting system. Upvote and downvote stand for approval and disapproval respectively. You can check out this guide on how to gain more Reddit upvotes.
- Karma – You get karma when other users upvote or downvote your comments and content. There are two types of karma – post karma and comment karma. You get post karma by getting upvotes for links you post on Reddit and comment karma when your comments are upvoted.
- AMA – an abbreviation for Ask Me Anything, AMAs are interview sessions on Reddit where the original poster (commonly referred to as “OP”) answers questions posed by the community on certain topics.
You can find the complete list of Reddit terms here.
Reddit Marketing 101: A Few Quick Tips
Here are a few quick tips to remember while posting on Reddit:
- Become a valuable member of subreddits that interest you – Join all the popular subreddits in your niche and be a part of discussions that interest you. Post insightful and helpful comments on a regular basis to gain karma.
- Don’t tout your own horn – Reddit users can smell self-promotion from a distance. Marketing subreddits, in particular, are wary of such antics. In order to promote your content, you need to gain enough respect (aka karma on Reddit) before users start taking your content seriously. When you do post links, follow the 80:20 rule – post links to third-party content 80% of the time, and the remaining 20% can be from your own blog or website.
- Follow the rules and guidelines – As mentioned earlier, each subreddit has its own set of rules and guidelines. You can find these rules in the sidebar of each subreddit. Check them before posting anything on a new subreddit.
- Don’t get distracted – The world of social media is full of distractions. Reddit is no exception. Before you know it, you’ll see yourself wasting precious time on subreddits such as /r/photoshopbattles or /r/videos. We suggest you use an e.ggtimer limit of 15-20 minutes and ensure that you don’t exceed the time limit. Make sure the time you spend on Reddit is to your advantage.
Now that you know a few important things about Reddit, it’s time to learn about some of the best marketing subreddits you can be a part of.
So here’s a list of 25+ subreddits we urge all inbound marketers and professional bloggers to join.
Note: A few of these subreddits allow you to submit both links and text posts while others allow you to submit text posts only. We’ve mentioned these details alongside each subreddit. We’ve also included top posts from each category to help you get started.
Top 25 Marketing Subreddits
1. Best SEO Subreddits
- SEO (r/SEO) – 260,000+ members, submissions allowed (text post and links)
- Big SEO (r/bigseo) – 102,000+ members, submissions allowed (text post only)
- Link Building (r/linkbuilding) – 8,000+ members, submissions allowed (text post and links)
- Tech SEO (r/TechSEO) – 23,500+ members, submissions allowed (text post and links)
- Shopify SEO (r/ShopifySEO) – 8,000+ members, submissions allowed (text post and links)
- SEO Infographics (r/SEO_Infographics) – 14,900+ members, submissions (text post and links)
- SEO Growth (r/seogrowth) – 14,500+ members, submissions allowed (text post and links)
- Viper SEO (r/viper_seo) – 1,600+ members, submissions allowed (text post and links)
Top Posts from SEO Subreddits
- 12 SEO Lessons I Have Learned After Examining Countless Competitors (300+ upvotes — from the SEO subreddit)
- Rand Fishkin’s AMA (120+ upvotes — from the Big SEO subreddit)
- The Power of Adding FAQs Below Your Blogs (100+ upvotes — from the SEO subreddit)
2. Best Blogging Subreddits
- Blogging (r/Blogging) – 136,000+ members, submissions allowed (text post only)
- Bloggers (r/Bloggers) – 12,000+ members, submissions allowed (text post and links)
- WordPress (r/WordPress) – 205,000+ members, submissions allowed (text post and links)
Top Posts from the Blogging Subreddits
- How to Actually Make a Living from Your Blog (350+ upvotes — from the Blogging subreddit)
- How I Make a Full Time Living from Blogging – Without AdSense (100+ upvotes — from the Blogging subreddit)
- 101 Blog Title Templates and Blogging Ideas (100+ upvotes — from the Blogging subreddit)
- Social Media (r/socialmedia) – 590,000+ members, submissions allowed (text post only)
- Social Media Marketing (r/SocialMediaMarketing) – 81,000+ members, submissions allowed (text post and links)
- Instagram Marketing (r/InstagramMarketing) – 62,000+ members, submissions allowed (text post and links)
- Facebook Ads (r/FacebookAds) – 64,000+ members, submissions allowed (text post only)
- Social Media Research (r/socialmediaresearch) – 5,500+ members, submissions allowed (text post and links)
Top Posts from Social Media Marketing Subreddits
- 10 Minute Tweaks to Improve Your Social/Digital Media Today (200+ upvotes — from the Social Media subreddit)
- 20 Ideas for Instagram Stories Content (150+ upvotes — from the Social Media subreddit)
- The Instagram Growth Masterclass (80+ upvotes — from the Social Media Marketing subreddit)
4. Best Subreddits for Entrepreneurs, Startups, and Small Businesses
- Entrepreneur (r/Entrepreneur) – 3.1 million+ members, submissions allowed (text post only)
- Digital Nomad (r/digitalnomad) – 2.2 million+ members, submissions allowed (text post and links)
- Small Business (r/smallbusiness) – 1.5 million+ members, submissions allowed (text post only)
- Startups (r/startups) – 1.6 million+ members, submissions allowed (text post only)
- Growth Hacking (r/GrowthHacking) – 40,000+ members, submissions allowed (text post and links)
Top Posts from Subreddits for Entrepreneurs
- The List of Free Tools I Used to Grow Multiple Companies to Millions in Revenue (1,600+ upvotes — from the Entrepreneur subreddit)
- How To Build Your B2B Email List (70+ upvotes — from the Growth Hacking subreddit)
- SEO is Easy. The Exact Process We Use to Scale Our Clients’ SEO from 0 to 200k Monthly Traffic and Beyond (1,100+ upvotes — from the Startups subreddit)
Related: 85+ Best Books for Entrepreneurs and Business Owners
5. Other Marketing Subreddits
- Marketing (r/marketing) – 800,000+ members, submissions allowed (text post only)
- Digital Marketing (r/digital_marketing) – 185,000+ members, submissions allowed (text post and links)
- Analytics (r/analytics) – 148,000+ members, submissions allowed (text post and links)
- Affiliate Marketing (r/Affiliatemarketing) – 155,000+ members, submissions allowed (text post only)
- Content Marketing (r/content_marketing) – 112,000+ members, submissions allowed (text post only)
- PPC (r/PPC) – 150,000+ members, submissions allowed (text post only)
- Advertising (r/advertising) – 170,000+ members, submissions allowed (text post and links)
- Email Marketing (r/Emailmarketing) – 43,000+ members, submissions allowed (text post and links)
- Ask Marketing (r/AskMarketing) – 55,000+ members, submissions allowed (text post only)
- Web Marketing (r/webmarketing) – 34,000+ members, submissions allowed (text post only)
Top Posts from Marketing Subreddits
- What I Learned Spending $100k+ on FB and LinkedIn Ads (400+ upvotes — from the Marketing & Advertising subreddit)
- My Top 5 learnings from Spending 200k on Facebook Ads (180+ upvotes — from the Digital Marketing subreddit)
- Underrated Content Marketing Tools You Need (140+ upvotes — from the Content Marketing subreddit)
Note: The total number of members/redditors in each of these subreddits was last updated in November 2022.
Conclusion
So these are the 25+ marketing subreddits which we’d recommend to all marketers. Have we missed out on any of your favorite subreddits? Let us know in the comments section.
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Editor’s Note: This article was originally published on 26 Feb 2017 and has been updated regularly since then for freshness, accuracy, and comprehensiveness.
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[…] When used the right way, Reddit can drive an insane amount of traffic back to your site. Here's a list of 25 best subreddits we urge all marketers to join. […]
After going through a number of articles, one thing is very clear that Reddit has great potential to drive traffic to your website or blog. But finding the right community or a relevant subReddit can be a daunting task without proper direction. And the kind of blog you posted here is a great initiative to help so many of us who are not very much familiar with Reddit so thanks for sharing.
Hi Sandeep,
Can you tell me that which software/apps/tools you are using for creating these presentation?
It’s a presentation software called Slidebean. Check it out! 🙂
Your presentation is Very Nice.
[…] a post on Reddit by a user who claims his website was […]
Great read. Thank you for sharing.
Reddit is awesome (If you don’t piss people off) We’ve also managed to get on the homepage of Reddit once 🙂
We thought our servers would crash with 1106 people visiting our site at the same time.
Wow, that’s a great achievement. Glad you found the article useful.
Thank you for this great article, It’s quite helpful.
[…] crowd. Knowing the right place to post can make a world of difference. You will want to explore the best subreddits for Marketing when building your brand. The subreddit /r/SEO has 37,000+ members, so the chances of having your […]
Hey you should also add r/thesidehustle it’s more to do with dropshipping, selling on amazon and blogging but this all revolves around marketing and making money online.
Great sum-up! Loved the rules upfront.
Thanks!
Thanks for this great list Sandeep! I have checked one by one and all the subreddits you have mentioned in this post are working fine and are worth to give a try as a marketer.
Is there any subreddit for youtube video promotions?
An amazing article, helpful for people like me. Just a suggestion, if you can add a few more in the video marketing niche?
wow, though I was searching for top subreddits for startup in Google. I just found your article. I am always an avid reader of 99signals. However, the article on marketing subreddits impressed me a lot. Even I have joined all SEO related subreddits. it’s amazing. Thanks for sharing the Knowledge 🙏.
Hey there, great list of marketing subreddits! Reddit is indeed a powerful platform for marketers to connect, share insights, and drive traffic back to their sites.